Rural Mutual
Rural Mutual Insurance Company is a Wisconsin-based insurance company exclusively serving Wisconsin farmers, families, and business owners since 1934.
Last updated September 1, 2026
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Overview
Rural Mutual Insurance Company is an insurance company that has been operating in Wisconsin since 1934. It exclusively serves Wisconsin farmers, families, and business owners, offering a range of insurance products including farm, auto, business, renters, home, life, health, and identity theft coverage. The company emphasizes that because it only does business in Wisconsin, premiums paid in Wisconsin stay in Wisconsin. It has earned an A+ (Superior) Financial Strength Rating from AM Best for nine consecutive years and has been named among the top 50 property and casualty companies in the country.
History
Rural Mutual Insurance Company has been operating since 1934, as stated on its website. It is an insurance company exclusively for Wisconsin farmers, families, and business owners. The company has earned an A+ (Superior) Financial Strength Rating from AM Best for nine consecutive years, and has been named among the top 50 property and casualty companies in the country. It has also declared a 5% farm dividend for eligible farm policies for multiple years, and has been recognized as a Best Place to Work by Madison Magazine multiple times.
Products and positioning
Exclusively serving Wisconsin, with a focus on farmers, families, and business owners, and emphasizing that premiums paid in Wisconsin stay in Wisconsin.
Product categories. Farm insurance · Auto insurance · Business insurance · Renters insurance · Home insurance · Life insurance · Health insurance · Identity theft protection
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