Running Into The Sun

Running Into The Sun was established in Singapore in 2009 as a concert-organising and promotion company associated with Fly Entertainment. The company emerged from Fly's entertainment-management environment after Beatrice Chia-Richmond, then managing Fly, suggested creating a dedicated live-events operation. Chia-Richmond later served as Running Into The Sun's Creative Director, linking the promoter to Singapore's broader theatre, arts, and entertainment scene. Its early work included the Swing Out Sister The Breakout Concert in December 2009 and The Vlee Conference in September 2010. The promoter also undertook artist showcases connected with commercial partners, including the Singtel-Samsung Super Junior Showcase and an LG Lee Min-ho Showcase. These projects indicate that the company operated across both conventional ticketed concerts and sponsor-linked entertainment formats. A major early development was the launch of Retrolicious in 2010. Held at the historic Fort Canning Park in Singapore, the outdoor festival presented internationally known performers associated with pop and new-wave nostalgia, including Debbie Gibson, Johnny Hates Jazz, and Rick Astley. The festival returned in 2011 with Belinda Carlisle, Bananarama, and The Human League. Retrolicious became one of the clearest examples of Running Into The Sun's original-event strategy rather than a simple imported tour model. The company gained particular prominence during the rapid growth of K-pop touring in Southeast Asia. It presented Super Junior's Super Show 3 in Singapore and Malaysia in 2011, followed by Singapore dates for SHINee's World Tour and Girls' Generation's 2011 tour. Its work also extended to public entertainment: Running Into The Sun was involved in Youth Olympic Games celebrations at Marina Bay featuring Beast and 4Minute. These activities helped establish the promoter as a participant in both commercial and civic-scale programming. Another major 2011 project was Faye Wong's Comeback Tour in Singapore and Malaysia. The concerts marked the singer's return to major live performance after a seven-year hiatus. They received attention not only because of Wong's status but also because ticket prices were reported to be among the most expensive ever seen in Singapore and Malaysia at the time. The episode illustrates the company's willingness to market premium, high-demand events. In December 2011, The Straits Times ranked Running Into The Sun first among Singapore's top entertainment companies in its annual Life! Power List. The recognition came when the company was less than three years old and was attributed to its concentration of high-profile acts and resulting media buzz. In 2012, its listed projects included Super Junior's Super Show 4, BIGBANG's Alive Galaxy World Tour in Malaysia, SMTOWN Live World Tour III in Singapore, 2NE1's New Evolution Global Tour in Singapore, and SHINee World II in Singapore. The available reference material documents the company's Singapore and Malaysia operations and its historical project portfolio, but does not establish its present status, subsequent leadership, financial results, or any later corporate restructuring. Accordingly, the current status of Running Into The Sun is recorded as unknown.

• 2012

  Major Korean touring projects

  [1]Running Into The Sunen.wikipedia.org

  The company promoted or presented concerts by Super Junior, BIGBANG, SMTOWN, 2NE1, and SHINee.

• 2011

  Expansion of K-pop touring portfolio

  [1]Running Into The Sunen.wikipedia.org

  The company promoted Super Junior's Super Show 3 in Singapore and Malaysia and brought SHINee and Girls' Generation tours to Singapore.

• 2011

  Faye Wong comeback concerts

  [1]Running Into The Sunen.wikipedia.org

  Running Into The Sun presented Faye Wong's 2011 Comeback Tour in Singapore and Malaysia.

• 2011

  Named Singapore's leading entertainment company by The Straits Times

  [1]Running Into The Sunen.wikipedia.org

  The Straits Times Life! Power List placed Running Into The Sun first among Singapore's top entertainment companies.

• 2010

  First Retrolicious festival

  [1]Running Into The Sunen.wikipedia.org

  The inaugural Retrolicious outdoor festival was held at Fort Canning Park in Singapore.

• 2009

  Company established

  [1]Running Into The Sunen.wikipedia.org

  Running Into The Sun was founded in Singapore as a concert organiser and promoter under Fly Entertainment.

A Singapore-based live-entertainment promoter positioned around high-profile international touring acts, K-pop events, nostalgia-focused festivals, and large-scale branded or public entertainment productions.

• Music festival · 2010

  Retrolicious

  An outdoor music festival created by Running Into The Sun and staged at Fort Canning Park in Singapore. The 2010 edition featured Debbie Gibson, Johnny Hates Jazz, and Rick Astley, while the 2011 edition presented Belinda Carlisle, Bananarama, and The Human League. The festival represented the company's original-production work and its focus on internationally recognisable pop and nostalgia acts.

• Concert promotion · 2009

  International concert promotion

  Running Into The Sun promoted touring concerts by international artists across Singapore and Malaysia. Its documented portfolio includes Faye Wong, Swing Out Sister, Super Junior, SHINee, Girls' Generation, BIGBANG, 2NE1, and the SMTOWN touring production.

• Branded entertainment

  Branded artist showcases

  The company produced or promoted artist showcases linked to commercial partners, including the Singtel-Samsung Super Junior Showcase and an LG Lee Min-ho Showcase. These events complemented its ticketed concerts and demonstrated a branded-event component in its business.

• 2011Retrolicious 2011

  Singapore

  The second Retrolicious event continued the outdoor nostalgia-festival format at Fort Canning Park, featuring Belinda Carlisle, Bananarama, and The Human League.

  Source
• 2011Youth Olympic Games celebrations at Marina Bay

  Singapore

  Running Into The Sun was involved in Youth Olympic Games celebrations at Marina Bay featuring Beast and 4Minute.

  Source
• 2010Retrolicious 2010

  Singapore

  Running Into The Sun launched its Retrolicious festival at Fort Canning Park with performances by Debbie Gibson, Johnny Hates Jazz, and Rick Astley.

  Outcome. The festival returned in 2011, indicating continuation of the format.

  Source

• 2011

  Pursue premium international touring and K-pop eventsStrategy

  Background

  The company was building a regional profile as K-pop touring expanded in Southeast Asia and as demand grew for major international artists.

  Action taken

  It promoted high-profile Korean acts and Faye Wong's comeback concerts in Singapore and Malaysia.

  Aftermath

  The company received substantial media attention and was ranked first in The Straits Times Life! Power List of Singapore entertainment companies.

  Source

• 2010

  Create and launch the Retrolicious festivalProduct launch

  Background

  The promoter expanded beyond imported concerts by developing an original outdoor festival focused on established international pop acts.

  Action taken

  Running Into The Sun staged the first Retrolicious at Fort Canning Park in Singapore.

  Aftermath

  A second edition was held at the same venue in 2011.

  Source

• 2012

  Running Into The Sun promotes major Korean concert tours in 2012[1]Running Into The Sunen.wikipedia.org

  Product launch · Other

  The promoter's 2012 projects included Super Junior's Super Show 4, BIGBANG's Alive Galaxy World Tour in Malaysia, SMTOWN Live World Tour III, 2NE1's New Evolution Global Tour, and SHINee World II in Singapore.

• 2011

  Running Into The Sun expands K-pop concert activity in Singapore and Malaysia[1]Running Into The Sunen.wikipedia.org

  Product launch · Other

  The company promoted Super Junior's Super Show 3 in Singapore and Malaysia and presented SHINee and Girls' Generation tour dates in Singapore.

• 2011

  Faye Wong's 2011 Comeback Tour reaches Singapore and Malaysia[1]Running Into The Sunen.wikipedia.org

  Product launch · Pricing

  Running Into The Sun brought Faye Wong's comeback concerts to Singapore and Malaysia after a seven-year hiatus from major live touring. Ticket pricing attracted significant media attention.

• 2011

  Running Into The Sun receives top ranking in The Straits Times Life! Power List[1]Running Into The Sunen.wikipedia.org

  Other

  The Straits Times named Running Into The Sun the leading entertainment company in Singapore in its annual Life! Power List, citing its high-profile acts and media attention.

• 2011

  Retrolicious returns to Fort Canning Park[1]Running Into The Sunen.wikipedia.org

  Product generation · Campaign

  The second Retrolicious festival featured Belinda Carlisle, Bananarama, and The Human League at Singapore's Fort Canning Park.

• 2010

  Running Into The Sun launches Retrolicious music festival[1]Running Into The Sunen.wikipedia.org

  Campaign · Product launch

  The promoter held the first Retrolicious outdoor music festival at Fort Canning Park in Singapore, featuring Debbie Gibson, Johnny Hates Jazz, and Rick Astley.

1. 1Running Into The Sunen.wikipedia.org