RUN'A Entertainment, Inc.
Japanese event, advertising and motorsport promotion company known for anime and Disney/Pixar-themed racing teams.
Last updated September 27, 2026
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Overview
RUN'A Entertainment, Inc. (ラナ エンタテインメント株式会社) is a Japanese company headquartered in Shinagawa, Tokyo, specializing in event planning, advertising, operation and management. Founded in October 2003 in Osaka as Yugen-gaisha Team Rana, the company initially focused on motorsport event planning and operation. It increased its capital to 10,000,000 yen in January 2009 and relocated its head office to Ebisu Prime Square Tower in Tokyo in March 2009, changing its trade name to RUN'A Entertainment, Inc. In January 2017 it moved to its current location in Higashi-Shinagawa, Shinagawa-ku. The company is best known for creating and managing racing teams tied to major entertainment properties. Since the 1990s it has been involved in motorsport, forming the Ultraman Racing Team for the Suzuka 8 Hours endurance race. In 2004 it formed the Hanshin Tigers Racing Team Sakurai Honda for the Suzuka 8 Hours and the Hanshin Tigers Racing Team Rn-sport for the Altezza One-Make Race. In 2006 it formed the Toy Story Racing Team APR for the SUPER GT300 class and the Toy Story Racing Team HARC-PRO. for the Suzuka 8 Hours, achieving a second-place podium. In 2007 the Toy Story Racing Team APR won the SUPER GT300 series championship. In 2008 it formed the Cars Racing APR for SUPER GT300, and from 2010 it ran the Evangelion Racing APR in SUPER GT300 and Evangelion Racing TRICK★STAR in the Suzuka 8 Hours. In 2016 it formed Evangelion Racing Rn-sport, competing in SUPER GT300 and FIA-F4. RUN'A Entertainment is part of the R&J Holdings group, which includes JAMMY Co., Ltd., JAM Co., Ltd., JAMMY GLOBAL LTD., RUN'A INTERNATIONAL (HK) CO., LTD., and affiliate Rana Planning Works Co., Ltd. The company continues to operate under its founding mission of event planning, advertising, operation and management, with recent projects including the "TOY STORY Racing" project, a property tie-up between its racing team and Disney/Pixar's TOY STORY.
History
RUN'A Entertainment, Inc. was established on October 16, 2003, in Chuo-ku, Osaka, as Yugen-gaisha Team Rana (有限会社Teamラナ) with capital of 3,000,000 yen, for the purpose of planning and operating motorsport events. The company's roots in racing predate its incorporation: from 1994 to 1999 it formed the Ultraman Racing Team and competed in the Suzuka 8 Hours endurance road race. In 2004 it formed the Hanshin Tigers Racing Team Sakurai Honda for the Suzuka 8 Hours and the Hanshin Tigers Racing Team Rn-sport for the Altezza One-Make Race. In January 2009 the company increased its capital to 10,000,000 yen. In March 2009, to expand its business, it relocated its head office to Ebisu Prime Square Tower in Tokyo and changed its trade name to RUN'A Entertainment, Inc. (ラナ エンタテインメント株式会社). In January 2017, following the relocation of group companies, it moved to Higashi-Shinagawa, Shinagawa-ku, where it remains today. A major part of the company's history is its creation and management of racing teams tied to entertainment properties. In 2006, through a promotional tie-up with Disney/Pixar's Toy Story, it formed the Toy Story Racing Team APR for the SUPER GT300 class and the Toy Story Racing Team HARC-PRO. for the Suzuka 8 Hours, finishing second on the podium. In 2007 the Toy Story Racing Team APR won the SUPER GT300 series championship. In 2008, through a tie-up with Disney/Pixar's Cars, it formed Cars Racing APR for SUPER GT300. From 2010, through a tie-up with Khara's Evangelion: New Theatrical Edition, it formed Evangelion Racing APR for SUPER GT300 and Evangelion Racing TRICK★STAR for the Suzuka 8 Hours. In 2011–2013 it continued with Evangelion Racing CARS TOKAI in SUPER GT300 and Evangelion Racing TRICK★STAR in the Suzuka 8 Hours. In 2014 and 2015 it ran Evangelion Racing TRICK★STAR in the Suzuka 8 Hours. In 2016 it formed Evangelion Racing Rn-sport, competing in SUPER GT300 and FIA-F4. The company is part of the R&J Holdings group, which includes JAMMY Co., Ltd., JAM Co., Ltd., JAMMY GLOBAL LTD., RUN'A INTERNATIONAL (HK) CO., LTD., and affiliate Rana Planning Works Co., Ltd. Its business purpose remains event planning, advertising, operation and management. Recent activity includes the launch of the "TOY STORY Racing" project, a property tie-up between its racing team and Disney/Pixar's TOY STORY.
Formed Ultraman Racing Team and competed in Suzuka 8 Hours.
Established as Yugen-gaisha Team Rana in Chuo-ku, Osaka, with capital of 3,000,000 yen.
Formed Hanshin Tigers Racing Team Sakurai Honda for Suzuka 8 Hours and Hanshin Tigers Racing Team Rn-sport for Altezza One-Make Race.
Formed Toy Story Racing Team APR for SUPER GT300 and Toy Story Racing Team HARC-PRO. for Suzuka 8 Hours; achieved 2nd place podium.
Toy Story Racing Team APR won the SUPER GT300 series championship.
Formed Cars Racing APR for SUPER GT300 through tie-up with Disney/Pixar's Cars.
Increased capital to 10,000,000 yen.
Relocated head office to Ebisu Prime Square Tower, Tokyo, and changed trade name to RUN'A Entertainment, Inc.
Formed Evangelion Racing APR for SUPER GT300 and Evangelion Racing TRICK★STAR for Suzuka 8 Hours.
Continued with Evangelion Racing CARS TOKAI in SUPER GT300 and Evangelion Racing TRICK★STAR in Suzuka 8 Hours.
Products and positioning
Specialist in entertainment-linked motorsport promotions and event management, bridging major media franchises with racing sponsorships.
Event planning and operation services
Advertising and promotion services
Motorsport team management
IP licensing tie-ups
Sources3 sources
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