Rue du Mail

Rue du Mail was a French fashion house established in 2006 by Jimmy K. W. Chan, founder and chairman of Semeiotics, Inc., with fashion designer Martine Sitbon serving as the label's founding designer. The brand operated in the designer-fashion segment and presented collections through runway shows and its own atelier and boutique channels. The label introduced itself publicly through its first fashion show in 2007, held at the Couvent des Cordeliers. Its early development was associated with an experimental and collaborative approach: Rue du Mail worked with accessories designer Linda Farrow and with musician and designer Malcolm McLaren. These collaborations helped place the house within an international fashion and creative-design context rather than positioning it solely as a conventional apparel retailer. By 2009, Rue du Mail had presented its fifth collection in the brand's atelier space on Rue du Mail. The atelier functioned as both a creative setting and an important part of the label's identity, complementing the house's boutique and international distribution. Collections were sold internationally as well as through the boutique connected with its headquarters. In October 2011, the company expanded its portfolio with the launch of rdm, a diffusion line intended to provide a distinct, more accessible expression of the Rue du Mail name. The introduction of rdm represented the brand's principal documented move into a secondary line and broadened its product architecture beyond the main designer collection. Rue du Mail suspended all operations in September 2013. The shutdown occurred before the label's final catwalk collection could reach stores, leaving that collection as a runway presentation rather than a completed retail release. No later operating activity is identified in the available reference material. Accordingly, Rue du Mail is best treated as a defunct French fashion brand whose documented history spans its 2006 founding, early runway and collaboration activity, the 2011 rdm diffusion launch, and its 2013 suspension of operations.

Rue du Mail was founded in 2006 by Jimmy K. W. Chan, who was also identified as the founder and chairman of Semeiotics, Inc. Martine Sitbon served as the house's founding designer. The label entered the French fashion scene as a designer house with an emphasis on collection-based presentation, an atelier setting, and international sales. Its first documented fashion show took place in 2007 at the Couvent des Cordeliers. The event established the brand's runway presence and was followed by collaborations involving Linda Farrow and Malcolm McLaren. These projects connected Rue du Mail with broader creative and accessories networks and contributed to the label's profile during its early years. In 2009, Rue du Mail presented its fifth collection in the brand's atelier space. The presentation demonstrated the house's use of its own creative premises as part of its public identity. Collections were sold internationally and through the boutique associated with the brand's headquarters, giving Rue du Mail a distribution model that combined direct retail with broader market reach. The label expanded its range in October 2011 by launching rdm, a diffusion line. This was the principal documented product-portfolio extension in the brand's history and created a separate expression of the Rue du Mail name alongside the main designer collections. Rue du Mail suspended all operations in September 2013. The suspension meant that the label's final catwalk collection was never delivered to stores. The available reference material does not document a subsequent relaunch, acquisition, or continuation, so the brand is classified as defunct.

• 2013

  Operations suspended

  [1]Rue du Mailen.wikipedia.org

  The brand suspended all operations in September, and its final catwalk collection did not reach stores.

• 2011

  rdm diffusion line launches

  [1]Rue du Mailen.wikipedia.org

  Rue du Mail launched the rdm diffusion line in October.

• 2009

  Fifth collection presented at the atelier

  [1]Rue du Mailen.wikipedia.org

  The house presented its fifth collection in its Rue du Mail atelier space.

• 2007

  First fashion show

  [1]Rue du Mailen.wikipedia.org

  Rue du Mail held its first fashion show at the Couvent des Cordeliers.

• 2006

  Rue du Mail is founded

  [1]Rue du Mailen.wikipedia.org

  Jimmy K. W. Chan founded Rue du Mail, with Martine Sitbon serving as the founding designer.

A French designer fashion house built around runway collections, atelier-based presentation, international distribution, and creative collaborations, with a later diffusion line called rdm.

• Designer fashion · 2006

  Rue du Mail main collections

  The main Rue du Mail offering consisted of seasonal designer fashion collections presented through runway shows and atelier-based events. The collections were distributed internationally and sold through the boutique associated with the brand's headquarters. The available material identifies the collections and their presentation history but does not provide a detailed breakdown of garments, materials, or price architecture.

• Diffusion line · 2011

  rdm

  rdm was Rue du Mail's diffusion line, launched in October 2011. It represented a separate, more accessible or independently structured expression of the house's identity, although the available source does not specify its exact price positioning, product categories, or distribution footprint. The line was discontinued when Rue du Mail suspended operations.

• 2007First runway presentation

  France

  Rue du Mail introduced its runway presence with a fashion show at the Couvent des Cordeliers.

  Outcome. The event established the brand's documented fashion-show activity.

  Source
• 2007Creative collaborations with Linda Farrow and Malcolm McLaren

  International

  The brand pursued collaborations with Linda Farrow and Malcolm McLaren following its first fashion show.

  Outcome. The collaborations broadened Rue du Mail's association with fashion accessories and cross-disciplinary creative work.

  Source

• 2013

  Suspension of all operationsStrategy

  Background

  Rue du Mail had continued to present collections, including a final catwalk collection.

  Action taken

  The brand suspended all operations in September 2013.

  Aftermath

  The final catwalk collection never arrived in stores, and no subsequent relaunch is identified in the available source.

  Source

• 2011

  Launch of the rdm diffusion lineProduct launch

  Background

  Rue du Mail had developed a main designer collection business supported by runway presentations, an atelier, international sales, and a boutique.

  Action taken

  The house launched rdm as a diffusion line in October 2011.

  Aftermath

  The line became part of the brand's documented product portfolio before operations were suspended in 2013.

  Source

1. 1Rue du Mailen.wikipedia.org