Rudy's Pizza Napoletana
Rudy's Pizza Napoletana is a British chain of Neapolitan-style pizzerias known for authentic AVPN-accredited pizza.
Last updated September 26, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Rudy's Pizza Napoletana is a British pizzeria chain that specialises in authentic Neapolitan pizza. Founded in 2015 in Manchester by Jim Morgan and Joel Wilkinson, the brand has expanded across the United Kingdom with numerous locations. The company is accredited by the Association of True Neapolitan Pizza (AVPN), a certification that requires strict adherence to traditional methods and ingredients. Rudy's makes its dough fresh daily using 00 Caputo flour, double-fermented over 24 hours, and sources key ingredients such as Fior di Latte and San Marzano tomatoes directly from Naples. Pizzas are cooked for 60 seconds in traditional Neapolitan ovens handmade by Stefano Ferrara. The menu includes classic and seasonal specials, with new specials introduced every eight weeks, often featuring collaborations with celebrated pizzaioli or pizzerias from around the world. Rudy's also offers a 'Bake at Home' range and a loyalty programme called 'La Famiglia'. The brand has a strong presence in the UK casual dining market, positioning itself as a purveyor of true Neapolitan pizza culture.
History
Rudy's Pizza Napoletana was founded in 2015 in Manchester, United Kingdom, by Jim Morgan and Joel Wilkinson. The founders aimed to bring authentic Neapolitan pizza to the UK, adhering to traditional methods and ingredients. The first restaurant opened in Ancoats, Manchester, and quickly gained a following for its high-quality, AVPN-certified pizza. The brand expanded across the UK, opening locations in cities such as Liverpool, Leeds, Birmingham, and London. In 2019, Rudy's received accreditation from the Association of True Neapolitan Pizza (AVPN), confirming its adherence to strict production standards. The company continued to grow, introducing seasonal specials every eight weeks, often in collaboration with renowned pizzaioli and pizzerias worldwide. In 2020, during the COVID-19 pandemic, Rudy's launched a 'Bake at Home' range to allow customers to enjoy its pizza at home. The brand also runs a loyalty programme called 'La Famiglia'. As of 2024, Rudy's operates numerous locations across the UK and remains a prominent player in the UK's casual dining sector.
- 2024
Hosted Negroni Month with Cocchi, Campari and Malfy Gin.
- 2020
Launched 'Bake at Home' range during COVID-19 pandemic.
- 2019
Received AVPN accreditation.
- 2015
Founded in Manchester by Jim Morgan and Joel Wilkinson.
Products and positioning
Authentic Neapolitan pizza in a casual, contemporary setting.
Neapolitan pizza
Made with 00 Caputo flour, Fior di Latte, San Marzano tomatoes, cooked in Stefano Ferrara ovens for 60 seconds.
Negroni cocktails
A range of Negronis offered during Negroni Month, featuring Cocchi, Campari and Malfy Gin.
Bake at Home
DIY pizza kits for home baking.
Sources3 sources
Cite this profile: Cite the canonical profile. /brand-wiki/rudys-pizza-napoletana · Editorial policy · How profiles are compiled