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Rudolf Wöhrl AG

Retailer / private label

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WÖHRL is a German family-run fashion company founded by Rudolf Wöhrl, headquartered in Nuremberg.

Last updated September 15, 2026

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Overview

WÖHRL is a German fashion company founded by Rudolf Wöhrl and described as one of the largest German family-run fashion companies. Its headquarters is in Nuremberg, where its flagship store (Stammhaus) is located. The company operates a network of physical stores and an online shop offering fashion for women, men, children and accessories. In 2023 WÖHRL celebrated 90 years of fashion, and in the same year its Nuremberg flagship store received the "Store of the year" award in the Fashion category. In 2017 Christian Greiner took over the WÖHRL company group, beginning a successful restructuring with 30 stores and annual sales of 262 million euros. As of 2024 the board (Vorstand) consisted of Thomas Weckerlein and Tobias Triebel.

History

WÖHRL was founded by Rudolf Wöhrl and is described as one of the largest German family-run fashion companies. As a young man, Rudolf Wöhrl found a button that became a talisman and later one of the company's best-known trademarks, still part of the WÖHRL company logo. In 2017 Christian Greiner took over the WÖHRL company group, beginning a successful restructuring with 30 stores and annual sales of 262 million euros; almost all jobs were preserved. In 2023 WÖHRL celebrated 90 years of fashion, emotion and passion, and in the same year its Nuremberg flagship store (Stammhaus) received the "Store of the year" award in the Fashion category. As of 2024 the board consisted of Thomas Weckerlein and Tobias Triebel.

Products and positioning

One of the largest German family-run fashion companies, offering seasonal fashion for women, men and children through stores and online.

  • Women's fashion

  • Men's fashion

  • Children's fashion

  • Accessories

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