Rudolf Ölz Meisterbäcker
Austrian family bakery brand producing fine baked goods, toast and sandwich loaves for the Austrian and European markets.
Last updated September 15, 2026
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Overview
Rudolf Ölz Meisterbäcker is an Austrian family bakery business founded by Rudolf Ölz in Dornbirn in 1938. Operating as a GmbH & Co KG and owned by the Ölz family, it produces fine baked goods for the Austrian and European markets, with exports accounting for around 44% of sales. Its product range includes more than 100 products plus 30 seasonal products, and the company describes itself as the clear market leader and most popular bakery brand in Austria.
History
Rudolf Ölz founded a small bakery in Dornbirn in 1938. Over the years the business grew into an internationally oriented company, and today Ölz Meisterbäcker describes itself as one of the leading Central European manufacturers in the field of baked goods, toast and sandwich loafs. The company states that its range includes over 100 products, from fine pastries to sliced breads, plus 30 seasonal products, and that products are baked each day and sold through the company's own delivery service. As well as its home market of Austria, Ölz products are sold in Germany, Switzerland, Slovenia, Slovakia and the Czech Republic, and the company also lists Italy among its markets. The company chronology records milestones including the 2019 groundbreaking ceremony for the extension of the Dornbirn Wallenmahd bakery, the 2023 commissioning of that extension, a 2022 switch to free-range eggs, and being named a test winner among 25 Austrian bakery brands in 2024.
Products and positioning
Family bakery brand positioning itself as the clear market leader and most popular bakery brand in Austria, emphasizing craftsmanship, natural ingredients and sustainability.
Toast
Sandwiches
Butter plaited bread
Milk rolls
Fine pastries
Sliced breads
Seasonal products
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