Rubie's Costume Company
Rubie's Costume Company is an American costume and dress-up business that began as a candy store in 1951 and now offers costumes, accessories, wigs, masks and décor, rebranded as Rubies II, LLC.
Last updated September 15, 2026
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Overview
Rubie's Costume Company describes itself as having been born as a humble candy store in 1951 and having grown into a costume business offering costumes, accessories, wigs and masks. Its official site states that it expanded worldwide through deluxe costumes and partnerships with iconic brands, and that with new managing partner Joel Weinshanker it was adopted into a bigger family of global companies and rebranded as Rubies II, LLC. The company says it offers a diverse selection of products for the entire family extending far beyond Halloween, supported by an in-house design team and licensing agreements with entertainment companies such as Warner Bros. Discovery, Paramount and Universal.
History
According to its official 'Our Story' page, Rubies Costume Company was born as a humble candy store in 1951 and blossomed into a costume business. Its evolution brought forth a wide array of costumes, accessories, wigs and masks. The company expanded worldwide through the introduction of deluxe costumes and strategic partnerships with iconic brands, becoming a go-to brand for costumes, accessories, décor and more. With new managing partner Joel Weinshanker, it was adopted into a bigger family of global companies and rebranded as Rubies II, LLC.
Products and positioning
A go-to brand for costumes, accessories, décor and more, offering officially licensed products and a diverse selection beyond Halloween.
Costumes
Costumes for kids and adults, including deluxe and officially licensed designs.
Accessories
Accessories such as wigs, jewelry, masks and capes.
Funflatables
Products described as making every occasion a blast.
Makeup
A Made in the USA makeup line.
Sources5 sources
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