RTV Belle Amie
A Serbian private regional radio and television broadcaster serving Niš and nearby areas.
Last updated August 26, 2026
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Overview
RTV Belle Amie is a Serbian regional broadcasting brand associated with the city of Niš. Its media operation began as a private radio station that went on air in 1993. The organization later expanded into television, with TV Belle Amie beginning broadcasts in 2006. Its programming is directed primarily toward audiences in Niš and surrounding local areas rather than a national or international market. The station combines local news, current-affairs discussion, service information, entertainment, lifestyle programming, sport, agriculture-related content, and religious or community-oriented features. Its schedule includes recurring morning and afternoon programs, news bulletins, interview and discussion formats, business coverage, sports segments, cultural and lifestyle shows, and lighter entertainment. The mix reflects the role of a regional broadcaster: it provides locally relevant information while also offering general-interest programs designed for daily viewing. Named programs associated with the station include Belle Amie Morning, Belle Amie Afternoon, Between the Lines, At the End of the Day, In the Meantime, Infobiz, And After the News, Belle Amie Sport, Third Halftime, Stethoscope, Dolce Vita, Guests, Whole Day, Apostrophe, Statement of the Week, Rebus, Agro Garden, Informative Talk, Rest Your Brain, and 7th Day. The precise scheduling and continuing status of individual programs may change over time. In addition to broadcasting, the organization has maintained a journalistic editorial operation responsible for producing the daily newspaper People's Newspaper. This indicates that the Belle Amie media presence extends beyond a single television channel into complementary local news publishing. Publicly available reference material does not establish a founder, ownership structure, parent company, headquarters address, financial results, exchange listing, or national-scale expansion. The brand is best characterized as a locally focused Serbian broadcast and news-media operation with roots in radio and a later television platform.
History
RTV Belle Amie's media activity originated in the private radio sector. The radio station began broadcasting in 1993, establishing the Belle Amie name as a local media presence in Niš and its surrounding area. The early radio operation provided the foundation for a broader regional media business, although publicly available reference material does not identify the founders, ownership arrangements, launch investment, or original programming strategy. The organization expanded from radio into television in 2006, when TV Belle Amie began broadcasting. This transition marked the development of a multi-format regional media operation rather than a radio-only service. Television enabled the brand to distribute local news, interviews, discussion programs, entertainment, sports, and practical information to a wider local audience. The station's stated coverage has centered on the territory of Niš and nearby areas, distinguishing it from Serbia's nationally oriented broadcasters. Over time, the television schedule came to include a broad collection of recurring formats. Daily programming has included morning and afternoon shows, news, current-affairs discussions, business reporting, sport, lifestyle, agriculture, cultural or community features, and lighter entertainment. Programs such as Between the Lines, At the End of the Day, Infobiz, Belle Amie Sport, Third Halftime, Dolce Vita, Guests, Statement of the Week, and Agro Garden illustrate the station's attempt to combine local information with general-interest content. The exact program lineup is subject to change and should not be treated as a permanent schedule. The Belle Amie media operation has also included a journalistic editorial desk producing the daily People's Newspaper. This publishing activity complements the station's broadcast output and gives the brand a newspaper channel for local reporting. The combination of radio, television, and newspaper work places RTV Belle Amie within the tradition of regional Serbian media groups that use multiple formats to reach local communities. Available sources provide limited corporate information. They do not establish a named founder, a parent company, a controlling owner, financial performance, listing status, or a detailed corporate chronology. The official website confirms the continuing public presence of the brand, while the referenced encyclopedia material describes its radio origins, television expansion, regional coverage, program categories, and newspaper-related editorial activity. On the available evidence, RTV Belle Amie is most accurately described as an active-looking Serbian local and regional broadcasting brand whose principal historical milestones are the launch of private radio in 1993 and the start of television broadcasting in 2006.
- 2006
Television broadcasting launches
[1]TV Belle Amie began broadcasting, expanding the organization from radio into regional television serving Niš and nearby areas.
- 1993
Private radio service begins
[1]The Belle Amie media operation began broadcasting as a private radio station, creating the foundation for the later regional media brand.
Products and positioning
A locally oriented private broadcaster serving viewers and listeners in Niš and nearby parts of Serbia through news, public-affairs, entertainment, lifestyle, sport, and community programming.
Regional television station · 2006
RTV Belle Amie television
The television service is the brand's principal broadcast platform and serves Niš and surrounding local areas. Its schedule combines news, interviews, current affairs, business information, sport, lifestyle, agriculture, entertainment, and community-oriented programming. The service is designed around regional relevance rather than nationwide general broadcasting.
Regional radio station · 1993
Belle Amie radio
Belle Amie's original media service was a private radio station that began broadcasting in 1993. It established the brand's local audience and provided the operational base from which the organization later developed its television service. Public references do not provide a complete current radio schedule or technical coverage description.
Daily newspaper
People's Newspaper
A journalistic editorial operation within the Belle Amie media organization produces the daily People's Newspaper. The newspaper represents the brand's print or publishing extension and complements its broadcast news activity. Available references do not provide detailed circulation, launch, ownership, or distribution information.
Sources2 sources
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