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RTV Šabac

A local and regional television broadcaster based in Šabac, Serbia.

Last updated August 31, 2026

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Overview

RTV Šabac, also known as Radio Television Šabac or Radio Televizija Šabac, is a Serbian local television broadcaster headquartered in Šabac. Its principal service is oriented toward the city and surrounding communities, while its stated regional reach extends across the Mačva, Pocerina and Podrinje areas. The station is one of several local television outlets serving Šabac and functions as a regional source of news, current affairs and locally relevant programming. The broadcaster's schedule is centered on information programming. Its output includes Jutrenje, a morning programme; Vesti u tri, a major news bulletin broadcast at 15:00; Šabačka Hronika, a programme focused on news and current affairs from Šabac; and Vesti, with major evening bulletins at 19:00 and 22:00. Together, these programmes indicate a service model built around regular news updates, local reporting and interpretation of events affecting the station's immediate audience. RTV Šabac has also been described as seeking a role that is not exclusively commercial. In addition to operating as a broadcaster supported by television programming and local media activity, it has aimed to develop an educational dimension. This ambition places the station within the broader tradition of regional broadcasters that combine news dissemination, community coverage and public-oriented programming. The available reference material does not establish the station's founding year, ownership structure, corporate parent, leadership, financial performance or regulatory history. It also does not provide evidence of national distribution or international operations. RTV Šabac is therefore best characterized as a locally rooted Serbian television brand with regional relevance in western Serbia, rather than as a national or internationally operating media group.

History

RTV Šabac is a television broadcaster based in Šabac, Serbia. The station serves a local audience in Šabac and is also described as having regional relevance across Mačva, Pocerina and Podrinje. Its identity is therefore tied closely to the community and regional information needs of western Serbia. The available reference material does not document the broadcaster's establishment date, founders, ownership changes or detailed corporate development. What can be established is its role as one of four local television stations in Šabac and as a regional television service. Its programming places particular emphasis on news and current affairs, reflecting the traditional function of local television as a source of information about municipal affairs, regional developments and issues affecting nearby communities. The schedule includes Jutrenje, a morning programme intended to begin the broadcast day; Vesti u tri, a principal bulletin at 15:00; Šabačka Hronika, which provides news and current-affairs coverage focused on Šabac; and Vesti, with major bulletins at 19:00 and 22:00. These recurring programmes form the clearest documented structure of the RTV Šabac service and show a programming strategy organized around multiple daily news windows and locally specific reporting. RTV Šabac has also sought to be more than a purely commercial station. Reference material describes an effort to develop an educational role alongside its commercial broadcasting activity. The available sources do not specify the form, scale or results of that educational work, but the stated objective suggests an ambition to combine local media operations with broader community and public-interest functions. No reliable information in the supplied material identifies the station's founding year, founder, parent company, owner, executives, listed status, financial results, major campaigns, scandals, mergers or other corporate milestones. Consequently, its documented history remains focused on its geographic role, news-led programming and stated aspiration to include educational content.

Products and positioning

A locally focused Serbian broadcaster combining city and regional news coverage with current-affairs, morning and potentially educational programming.

  • Morning programme

    Jutrenje

    Jutrenje is RTV Šabac's documented morning programme. It forms part of the station's daily broadcast schedule and supports the broadcaster's role as a regular source of local and regional information at the start of the day. The available reference material does not provide further details about its format, presenters or broadcast history.

  • News bulletin

    Vesti u tri

    Vesti u tri is a major RTV Šabac news bulletin scheduled at 15:00. It is part of the station's recurring news output and contributes to its local and regional current-affairs offering. No additional information about its launch date, duration, editorial staff or distribution is available in the supplied sources.

  • Local news and current affairs

    Šabačka Hronika

    Šabačka Hronika is a programme devoted to news and current affairs from Šabac. Its subject focus gives RTV Šabac a specifically local editorial identity, distinguishing community reporting from broader regional bulletins. The available material does not describe its presenters, format, transmission schedule or production history.

  • News bulletin

    Vesti

    Vesti comprises RTV Šabac's major evening news bulletins, identified in the reference material as airing at 19:00 and 22:00. These broadcasts provide scheduled updates within the station's news-led service and extend its coverage across the evening viewing period. Further details about editorial scope and production are not documented in the supplied material.

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