RTL Kockica

RTL Kockica is a Croatian specialized television channel focused on children, young people and families. It launched on 11 January 2014 at 11:01 a.m. and became the first terrestrial children's channel in Croatia. The channel was established within the RTL Hrvatska television portfolio and combines locally produced programming with Croatian-language versions of foreign animated and live-action series. Its programming model has two principal components. The first is original Croatian content, generally produced as relatively small-scale educational or entertainment series for younger audiences. These programs give the channel a local identity and allow it to address Croatian children and families directly rather than functioning solely as a retransmission outlet for international children's content. The second component is acquired programming, particularly dubbed animated and live-action series aimed at children and teenagers. The channel has also carried selected family-oriented and general entertainment reruns in later hours, including sitcoms such as The Nanny, Malcolm in the Middle and Only Fools and Horses. RTL Kockica's identity is built around the idea of the "kockica," or small cube/square. Its official mascot, Kockić, is a multicolored square-shaped character whose blue, yellow and red appearance echoes the channel's logo. Kockić has appeared in channel-related content and merchandise, including a plush toy. The character also anchors original formats intended to extend the channel's relationship with its audience beyond conventional scheduling. Kockićeve priče, which premiered in November 2021, features notable people reading children's stories. Kockić i prijatelji, an interactive animated short-form series about Kockić and his friends solving everyday problems, premiered in May 2022. The channel refreshed its visual identity and introduced a new logo on 15 March 2021. This update modernized the on-air presentation while retaining the recognizable square-based concept. From 2023, RTL's Voyo streaming service added a Voyo Kids section, making most of RTL Kockica's programming catalogue available through an on-demand digital environment. This extended the brand from terrestrial television into streaming and gave families an additional way to access its programs. As of 1 June 2022, RTL Kockica was owned by CME Group. The channel remains positioned as a Croatian-language children's and family television service within the broader RTL Hrvatska and CME media structure. Available reference material does not establish detailed audience figures, financial data, headquarters information or a complete current executive roster.

RTL Kockica was created as a dedicated Croatian television service for children, young people and families. It began broadcasting on 11 January 2014 at 11:01 a.m. Its launch was significant in the Croatian television market because it made RTL Kockica the country's first terrestrial channel specifically dedicated to children's programming. From the beginning, the service pursued a mixed programming strategy rather than relying exclusively on either imported cartoons or locally produced shows. The initial schedule combined mostly European productions with a substantial body of Croatian content. This approach enabled the channel to provide familiar international formats in Croatian while also developing programming that reflected local language and cultural expectations. Its original output has generally consisted of small-scale educational and entertainment series directed at children. These programs support the channel's role as more than a distribution platform for acquired animation: they provide locally made material for younger viewers and give the service distinctive presenters, formats and characters. Acquired programming has remained an important part of the schedule. RTL Kockica has broadcast Croatian-dubbed animated and live-action series intended for children and teenagers, including programs associated with Disney Junior and Disney Channel. In some evening periods, the channel has also repeated foreign sitcoms, such as The Nanny, Malcolm in the Middle and Only Fools and Horses. The resulting schedule combines preschool and children's entertainment with youth-oriented material and selected family viewing, broadening the brand's relevance beyond very young children. The channel's visual and character identity is organized around the Croatian word "kockica," meaning a small cube or square. Kockić, its official mascot, is a square-shaped character using blue, yellow and red colors that recall the channel's logo. RTL has supported the character with branded merchandise, including a plush toy. Kockić also became part of the channel's programming universe. Kockićeve priče premiered on 19 November 2021 and used the character's broader identity to frame readings of children's stories by notable people. On 16 May 2022, RTL Kockica premiered Kockić i prijatelji, a short interactive animated series in which Kockić and his friends encounter everyday situations, go on adventures and solve problems. On 15 March 2021, RTL Kockica introduced a new visual identity and logo. The redesign updated the brand's presentation while maintaining the square-based visual idea that connects the channel name, logo and mascot. This was an important identity milestone as the service continued to compete for attention in a television environment increasingly shaped by digital platforms. The ownership context changed or was restated within the channel's corporate history in 2022: RTL Kockica was identified as owned by CME Group as of 1 June 2022. The brand subsequently gained a more explicit digital extension. From 2023, RTL's Voyo streaming service offered a Voyo Kids section that provided access to most of RTL Kockica's programming catalogue. This move allowed the channel's content to be consumed on demand and positioned RTL Kockica within a broader television-and-streaming ecosystem rather than limiting it to terrestrial scheduling. The available reference material does not provide reliable information about the channel's founding individuals, headquarters, audience measurements, financial performance, current executives or detailed broadcast distribution beyond its Croatian terrestrial identity. Those fields are therefore left unspecified.

• 2023

  Voyo Kids expansion

  [1]RTL Kockicaen.wikipedia.org

  Most of RTL Kockica's programming catalogue becomes available through the Voyo Kids section of RTL's streaming service.

• 2022

  Kockić i prijatelji premieres

  [1]RTL Kockicaen.wikipedia.org

  The short interactive animated series about Kockić and his friends debuts on 16 May.

• 2022

  CME Group ownership

  [1]RTL Kockicaen.wikipedia.org

  RTL Kockica is reported as being owned by CME Group as of 1 June.

• 2021

  Visual identity refresh

  [1]RTL Kockicaen.wikipedia.org

  The channel unveils a new visual identity and logo on 15 March.

• 2021

  Kockićeve priče premieres

  [1]RTL Kockicaen.wikipedia.org

  The mascot-linked series featuring notable people reading children's stories premieres on 19 November.

• 2014

  RTL Kockica launches

  [1]RTL Kockicaen.wikipedia.org

  RTL Kockica begins broadcasting on 11 January at 11:01 a.m., becoming Croatia's first terrestrial children's channel.

A Croatian terrestrial and streaming-linked television brand for children, young people and families, combining locally produced educational and entertainment content with dubbed international programming.

• Children's television channel · 2014

  RTL Kockica television channel

  The core RTL Kockica service is a Croatian specialized television channel for children, young people and families. Its schedule combines locally produced educational and entertainment series with Croatian-dubbed animated and live-action programs acquired from international sources. The channel also carries selected family-oriented and general entertainment reruns during some evening periods.

• Original children's series · 2021

  Kockićeve priče

  Kockićeve priče is a story-reading format associated with RTL Kockica's mascot Kockić. The series features notable people reading children's stories and extends the channel's character identity into an educational and family-oriented original production.

• Interactive animated series · 2022

  Kockić i prijatelji

  Kockić i prijatelji is a short interactive animated series centered on Kockić and his friends. Its stories follow the characters through everyday problems and adventures, with an emphasis on finding solutions in situations familiar to children.

• Streaming catalogue · 2023

  Voyo Kids

  Voyo Kids is the children's section of RTL's Voyo streaming service. From 2023, it offered access to most of RTL Kockica's programming catalogue, extending the channel's content from scheduled terrestrial broadcasting to on-demand viewing.

• Character merchandise

  Kockić merchandise

  RTL has marketed merchandise based on Kockić, RTL Kockica's square-shaped multicolored mascot. Known merchandise includes a Kockić plush toy, reinforcing the character as a consumer-facing extension of the television brand.

• 2021RTL Kockica visual identity refresh

  Croatia

  RTL Kockica presented a new visual identity and logo on 15 March 2021, updating its on-air brand presentation while retaining the square-based concept associated with its name and mascot.

  Outcome. The refreshed identity became the channel's updated visual presentation. No campaign performance data is available in the supplied sources.

  Source

• 2023

  Extend RTL Kockica content to Voyo KidsStrategy

  Background

  Children's viewing was increasingly available through on-demand services in addition to scheduled television. RTL's Voyo platform created a dedicated children's section.

  Action taken

  From 2023, Voyo Kids made most of RTL Kockica's programming catalogue available through RTL's streaming service.

  Aftermath

  RTL Kockica content gained an on-demand distribution route alongside terrestrial broadcasting. No usage or financial results are reported in the supplied sources.

  Source

• 2022

  CME Group ownershipM&A

  Background

  RTL Kockica operates within the RTL Hrvatska media context, and reference material identifies CME Group as its owner as of 1 June 2022.

  Action taken

  Ownership of the channel was attributed to CME Group from 1 June 2022.

  Aftermath

  The channel remained part of the broader RTL and CME media structure. The supplied sources do not provide transaction terms or a detailed ownership history.

  Source

• 2021

  Refresh the channel's visual identityStrategy

  Background

  RTL Kockica had operated since 2014 with a square-based name and visual concept. The channel decided to modernize its presentation and logo.

  Action taken

  A new visual identity and logo were unveiled on 15 March 2021.

  Aftermath

  The update preserved the channel's recognizable geometric and mascot-based identity while giving it a newer on-air appearance.

  Source

1. 1RTL Kockicaen.wikipedia.org
2. 2RTL Hrvatskartl.hr