Roy Morgan

Roy Morgan is Australia's best known and longest established market research company, founded by Roy Morgan in 1941 during WWII. It began in public opinion, corporate image and media measurement and expanded into all aspects of market research. The company has remained proudly independent and now operates globally, with offices across Australia as well as in Indonesia, the USA and UK. It is led by Executive Chairman Gary Morgan and Chief Executive Officer Michele Levine.

Roy Morgan was founded by Roy Morgan in 1941, in the midst of WWII. An early foray into public opinion was a 1946 poll asking whether the Communist Party should be banned or continue to be legal. Since then, the company has become synonymous with precise and insightful research into social trends, attitudes and consumer habits. It is the longest established and best known market research company in Australia and has remained proudly independent through the decades. Roy Morgan started life specialising in public opinion, corporate image and media measurement, and gradually expanded to cover all aspects of market research with information gathering via personal interviews, telephone, online and self-administered questionnaires. It is increasingly integrating clients' own or third-party data with its Single Source data. The company now operates globally, with offices across Australia as well as in Indonesia, the USA and UK.

Proudly independent market research company known for reliable, accurate and unbiased research.

• Morgan Poll

  An unerring, unbiased measure of the political climate.

• Single Source survey

  An extensive survey; clients' own or third-party data can be integrated with it.

• Helix Personas

  Next generation ethical targeting tool.

• Risk Report

  December 2025 Risk Report available online.

• Unconfirmed

  Isuzu UTE wins Roy Morgan ‘Best of the Best’ Award[5]Isuzu UTE 获得 Roy Morgan“Best of the Best”奖roymorgan.com

  Isuzu UTE was named the winner of the Roy Morgan Customer Satisfaction Award – ‘Best of the Best’, awarded to the company with the highest customer satisfaction among the 40 annual award winners.

• 2021-04-29

  Roy Morgan Research and EngageTV announce data-targeting partnership[6]Roy Morgan Research与EngageTV宣布数据定向合作roymorgan.com

  Roy Morgan Research and EngageTV announced a partnership to integrate Roy Morgan’s Single Source consumer data with EngageTV’s Connected TV platform, enabling postcode-level audience targeting.

• Unconfirmed

  Lexus wins Roy Morgan Best of the Best award[7]雷克萨斯荣获罗伊·摩根“最佳中的最佳”奖roymorgan.com

  Lexus was named the winner of the Roy Morgan Customer Satisfaction Award's “Best of the Best,” based on its 2019 customer satisfaction results.

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2. 2History - Roy Morgan Researchroymorgan.com
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5. 5Isuzu UTE 获得 Roy Morgan“Best of the Best”奖roymorgan.com
6. 6Roy Morgan Research与EngageTV宣布数据定向合作roymorgan.com
7. 7雷克萨斯荣获罗伊·摩根“最佳中的最佳”奖roymorgan.com