Rowe Mineralölwerk

ROWE Mineralölwerk GmbH is a German lubricant and coolant manufacturer headquartered in Worms, Rhineland-Palatinate. Founded in 1995 by Michael Zehe, the company has grown into a family-owned group that produces a comprehensive range of automotive and industrial lubricants, coolants and additives. Its products are marketed under the ROWE brand and are available in more than 80 countries. The company positions itself as a premium 'Made in Germany' supplier, operating one of Europe's most modern lubricant factories on a 110,000-square-metre site in Worms. ROWE serves both the automotive aftermarket — workshops, distributors and private customers — and industrial customers, offering motor oils, coolants, greases and specialty lubricants. The ROWE Group today comprises 12 companies active in lubricant production and distribution, mechanical and plant engineering, wastewater treatment and container production. Since 2024, Dr. Alexandra Kohlmann, daughter of the founder, has led ROWE MINERALÖLWERK GMBH as CEO, continuing the family business legacy.

ROWE Mineralölwerk was founded in 1995 by Michael Zehe with the ambition to build one of Europe's most advanced lubricant production facilities in Germany. From its base in Worms, Rhineland-Palatinate, the company developed a comprehensive range of lubricants and coolants for the automotive and industrial sectors. Over the decades, ROWE expanded its product portfolio and international reach, and its products are now available in more than 80 countries. The company operates a state-of-the-art factory on a 110,000-square-metre site in Worms and has earned numerous approvals from well-known manufacturers. The ROWE Group has grown to include 12 companies, diversifying beyond lubricants into mechanical and plant engineering, wastewater treatment and container production. In 2016, Dr. Alexandra Kohlmann, daughter of the founder, joined the Executive Board, and in 2024 she became CEO of ROWE MINERALÖLWERK GMBH, ensuring continued family leadership. The company remains a family business, with a strong emphasis on sustainability, digitalisation and modern leadership.

• 2024

  Dr. Alexandra Kohlmann becomes CEO of ROWE MINERALÖLWERK GMBH.

• 2016

  Dr. Alexandra Kohlmann joins the Executive Board.

• 1995

  ROWE founded by Michael Zehe in Worms, Germany.

Premium 'Made in Germany' lubricants and coolants for automotive and industrial customers, emphasizing quality, long-term partnerships and family ownership.

• ROWE HIGHTEC

  High-performance motor oils.

• ROWE SUNSPEED

  Motor oil product line.

• ROWE Additives

  Additives for lubricants and coolants.

1. 1ROWE - Always ambitious! | ROWErowe-oil.com
2. 2The ROWE company | ROWErowe-oil.com
3. 3Family Business | ROWErowe-oil.com
4. 4Company portrait | ROWErowe-oil.com