Row House

Row House is a boutique fitness concept that centers on indoor rowing. According to its official About page, it was co-founded by husband-and-wife team Eric Von Frohlich and Debra Strougo, who took the rowing machine "out of the corner and put it front and center." The concept was born in the Columbus Circle neighborhood of NYC in 2014. Its official site describes high-energy, music-driven group classes that blend low-impact rowing intervals with floor-based strength work, with 45-minute full and 30-minute express class formats led by coaches on Concept2 Rowers. The About page states Row House has expanded with over 90 studios open and over 300 total licensed locations throughout the United States and Canada, and the homepage notes new locations opening throughout the U.S. and Canada.

Row House is a boutique fitness concept centered on indoor rowing. Its official About page states that co-founders and husband-and-wife team Eric Von Frohlich and Debra Strougo took the rowing machine "out of the corner and put it front and center," creating a rowing workout for people of different shapes, sizes, and abilities. The concept was born in the Columbus Circle neighborhood of NYC in 2014. The About page states that Row House has since expanded with over 90 studios open and over 300 total licensed locations throughout the United States and Canada.

Boutique fitness concept focused on indoor rowing, offering low-impact, music-driven group classes for all fitness levels.

• Signature

  Row + floor work for full-body conditioning and endurance.

• Strength

  Floor-based resistance + low-rate rowing.

• Full Row

  40+ minutes of rowing only.

• Restore

  Rowing + mobility for active recovery.

• Intervals

  High-energy circuits of rowing, strength, and cardio.

1. 1Row House | Full-Body Group Fitness Classtherowhouse.com
2. 2About | Indoor Rowing | Row Housetherowhouse.com