Row
UK appliance and mobile device insurance brand, operated by BIG Warranties Limited.
Last updated September 10, 2026
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Overview
Row.co.uk is a UK appliance and mobile device insurance brand, operated by BIG Warranties Limited. It offers gadget insurance (mobile phones, laptops, tablets and more) and appliance insurance (cookers, fridges, microwaves and more), as well as home emergency and boiler cover. The company states it is one of the most competitively priced insurance providers in the UK and that its call centre and support team are all in the UK, based in Bournemouth.
History
Row.co.uk is a UK appliance and mobile device insurance brand, operated by BIG Warranties Limited. It offers gadget insurance (mobile phones, laptops, tablets and more) and appliance insurance (cookers, fridges, microwaves and more), as well as home emergency and boiler cover. The company states it is one of the most competitively priced insurance providers in the UK and that its call centre and support team are all in the UK, based in Bournemouth.
Products and positioning
One of the most competitively priced insurance providers in the UK, offering low-cost cover with UK-based customer service.
Gadget insurance
Covers mobile phones, laptops, tablets and more against theft, damage and breakdowns, from £1.49 per month.
Appliance insurance
Covers cookers, fridges, microwaves and more against accidental damage and breakdowns, from £1.49 per month.
Home Emergency cover
Home emergency and boiler cover from £5.07 per month, with multiple claims per year and a 24/7 service line.
Sources5 sources
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