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Row

UK appliance and mobile device insurance brand, operated by BIG Warranties Limited.

Last updated September 10, 2026

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Overview

Row.co.uk is a UK appliance and mobile device insurance brand, operated by BIG Warranties Limited. It offers gadget insurance (mobile phones, laptops, tablets and more) and appliance insurance (cookers, fridges, microwaves and more), as well as home emergency and boiler cover. The company states it is one of the most competitively priced insurance providers in the UK and that its call centre and support team are all in the UK, based in Bournemouth.

History

Row.co.uk is a UK appliance and mobile device insurance brand, operated by BIG Warranties Limited. It offers gadget insurance (mobile phones, laptops, tablets and more) and appliance insurance (cookers, fridges, microwaves and more), as well as home emergency and boiler cover. The company states it is one of the most competitively priced insurance providers in the UK and that its call centre and support team are all in the UK, based in Bournemouth.

Products and positioning

One of the most competitively priced insurance providers in the UK, offering low-cost cover with UK-based customer service.

  • Gadget insurance

    Covers mobile phones, laptops, tablets and more against theft, damage and breakdowns, from £1.49 per month.

  • Appliance insurance

    Covers cookers, fridges, microwaves and more against accidental damage and breakdowns, from £1.49 per month.

  • Home Emergency cover

    Home emergency and boiler cover from £5.07 per month, with multiple claims per year and a 24/7 service line.

Sources5 sources

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