Roularta
Roularta is a Belgian multimedia publisher whose portfolio spans magazines, newspapers, digital media, audio and video content, and printing services.
Last updated October 16, 2026
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Overview
Roularta Media Group is a Belgian media company that grew from a local West Flemish publishing house into a multimedia publisher serving audiences in Belgium and the Netherlands. The company traces its beginnings to 1954, when lawyer Willy De Nolf and his wife, Marie-Thérèse De Clerck, started printing and publishing the local newspaper De Roeselaarse Weekbode. The company says its work is centered on content and on developing media brands for distinct audiences. Its portfolio includes print publications and digital and broadcast formats. Roularta describes its principal audience communities as News & Business, Women & Lifestyle, Local Media, Mindfulness, and Special Interest. Its editorial teams distribute content through magazines, websites, social media, newsletters, podcasts, and web TV. The Mijn Magazines app provides subscribers with access to a selection of titles and personalized content. The group also offers advertising platforms and guidance for advertisers, and operates Roularta Printing, which it describes as the Benelux’s largest offset printing facility. The company’s history includes magazine launches such as Knack in 1971, Trends in 1975, and Sportmagazine in 1980. Its broadcasting activities developed from its participation in founding Flemish commercial television channel VTM in the late 1980s, followed by regional television and the business channel Kanaal Z. The group also publishes the free newspaper De Zondag, launched in 1999 and distributed through bakeries and local shops. Roularta presents itself as a market leader in magazine brands and emphasizes multimedia publishing, audience communities, digital access, innovation, and print production. Its website describes a portfolio of 70 media brands and 1,200 coworkers. Ownership, headquarters, and listing details are not established by the supplied evidence.
History
Roularta began in 1954 as a local publishing and printing venture in West Flanders. According to the company’s history, lawyer Willy De Nolf and his wife, Marie-Thérèse De Clerck, dedicated themselves to printing and publishing the local newspaper De Roeselaarse Weekbode. The establishment of NV Roularta marked the beginning of a business that the company describes as having grown from a local publisher into an international multimedia group. The group expanded into magazines in the 1970s and 1980s. It launched the weekly news magazine Knack in 1971, the business magazine Trends in 1975, and Sportmagazine in 1980. Roularta says these titles brought locally adapted versions of popular American magazine concepts to Belgium. In the late 1980s, Roularta joined eight other media companies in co-founding VTM, described by the company as Flanders’ first independent television channel. In 1993, the group’s regional television activity included the launch of WTV and Focus TV in West Flanders. Roularta also says its advertising management played an important role in the launch of other regional channels across Flanders. The business channel Kanaal Z followed in 1999; the company now describes it alongside Trends as part of the multimedia brand Trends Z. Another major publication arrived in 1999 with the launch of the free newspaper De Zondag. Distributed through bakeries and local shops, it developed into a title with sixteen regional editions, according to the company’s history page. Roularta’s current corporate description presents the group as a multimedia publisher with brands serving communities in news and business, women and lifestyle, local media, mindfulness, and special interest. Content is distributed through print and digital channels, including magazines, websites, social media, newsletters, podcasts, and web TV. The Mijn Magazines app gives subscribers access to a selection of titles and personalized content. Alongside publishing and advertising services, the group operates Roularta Printing, which it describes as the Benelux’s largest offset printing facility. Its website identifies 70 media brands and 1,200 coworkers. The available sources do not establish further ownership, headquarters, listing, or leadership details.
- 1999
De Zondag and Kanaal Z launch
- 1993
Regional channels launch
- 1987
VTM co-founded
- 1980
Sportmagazine launches
- 1975
Trends launches
- 1971
Knack launches
- 1954
Local publishing venture begins
Products and positioning
A Belgian multimedia media group and magazine-brand market leader, focused on content, audience communities, digital distribution, advertising services, and print production.
Knack
A weekly magazine launched in 1971.
Trends
A business magazine launched in 1975.
Sportmagazine
A magazine launched in 1980.
De Zondag
A free newspaper launched in 1999 and distributed through bakeries and local shops.
Mijn Magazines
A subscription app that provides access to a selection of titles and personalized content.
Trends Z
A multimedia brand associated with Trends and the business channel formerly called Kanaal Z.
Roularta Printing
The group’s offset printing business, described by Roularta as the largest offset printing facility in the Benelux.
Sources4 sources
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