Rough Guides
Rough Guides is a tailor-made travel platform connecting travelers with vetted local experts to design and book personalized trips worldwide, building on more than 40 years of travel publishing heritage.
Last updated September 15, 2026
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Overview
Rough Guides is a tailor-made travel platform connecting travelers with vetted local experts to design and book personalized trips worldwide. At Rough Guides, travelers can compare proposals, pick their favorite, refine the details, and book securely with end-to-end support. For more than 40 years, Rough Guides has inspired curious travelers through its iconic guidebooks and award-winning travel content, and today that expertise is combined with a global network of vetted local travel companies that create fully customized itineraries based on each traveler's interests. Rough Guides was founded in 1982 by Mark Ellingham, whose first title, The Rough Guide to Greece, helped redefine independent travel publishing.
History
Rough Guides was founded in 1982 by Mark Ellingham, whose first title, The Rough Guide to Greece, helped redefine independent travel publishing. Known for its honest, practical and culturally rich approach, Rough Guides quickly became a trusted companion for curious travelers worldwide. Over time, this editorial expertise evolved into a broader mission: helping travelers not only explore destinations, but experience them more deeply. Today, Rough Guides combines its publishing heritage with a global network of vetted local travel experts, offering tailor-made travel.
Products and positioning
Tailor-made travel platform connecting travelers with vetted local experts; heritage of honest, practical and culturally rich travel publishing.
Rough Guides Tailor-Made Travel
Travelers work directly with local experts to design unique journeys and authentic experiences from scratch.
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