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Rotmain-Center

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A shopping center in downtown Bayreuth, Germany, opened in 1997 and operated by ECE Projektmanagement.

Last updated September 27, 2026

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Overview

The Rotmain-Center is a shopping center located in the heart of Bayreuth, Upper Franconia, Germany. It opened on 25 September 1997 and was developed and is operated by ECE Projektmanagement GmbH, a subsidiary of the Otto Group. The center is named after the Rotmainhalle, a listed building integrated into the complex, which in turn takes its name from the nearby Red Main river. The center offers approximately 15,000 square meters of retail space, housing around 80 shops, restaurants, and cafés, and employs roughly 700 people. It is directly connected to the pedestrian zone of Bayreuth's city center via a footbridge over the Hohenzollernring. The center provides around 1,200 parking spaces in a underground garage and a separate parking garage. Its tenant mix includes well-known brands such as Camp David, Jack & Jones, Snipes, ONLY, Bijou Brigitte, Douglas, H&M, and New Yorker. The center also features a multiplex cinema and residential units. The Rotmain-Center positions itself as a convenient shopping destination with a broad offering, accessible services, and a focus on accessibility. It is managed by Center Manager Vanessa Meinhold and Technical Manager Martin Nützel. The center regularly hosts promotions, sales, and events, and offers a center gift card valid in many shops.

History

The site of the Rotmain-Center has a long history. Until its straightening around 1930, the Red Main river flowed through this area. A mill was mentioned around 1800, which with seven water wheels was the largest mill in the city. A predecessor building of the Pleitner or Bleithen mill can be traced back to 1398. In 1881 the mill was demolished and the municipal slaughterhouse was built there. After the slaughterhouse was relocated, the city of Bayreuth intended to upgrade the site on the edge of the city center through appropriate use. To this end, city representatives reached a planning agreement in 1991 with a clothing company and the investment group ECE Projektmanagement GmbH. Initial planning studies envisaged 20,000 square meters of retail space and the demolition of the listed Rotmainhalle. After public protests and an expert recommendation, the concept was reduced to 15,000 square meters and the Rotmainhalle was to be preserved. With these specifications, the city council decided on 29 April 1992 by 26 votes to 15 – against the will of the CSU faction – to hold an urban planning ideas and realization competition. In protest against this decision, local business people and the folk-rock band Feelsaitig called for a boycott of the 15th Bayreuth Citizens' Festival. The competition for the "City-Center" was won by the design of architects Horstmann and Coban. The design particularly convinced through its scale-appropriate integration into the overall urban situation, the successful incorporation of the historic buildings, and the enhancement and redefinition of the outdoor spaces, the market square, and the adjacent green areas. It was then planned by ECE Projektmanagement GmbH in collaboration with the Bayreuth architect Hans-Jörg Horstmann. The goal was to connect the center to the organically grown city core beyond the bordering Hohenzollernring using small-scale structures, while realizing the spatial concept of a modern shopping center with the operator's specific requirements for layout, flexibility, and infrastructure. In the course of this realization, only seven of the originally planned 70 residential units and a smaller proportion of office space were implemented in favor of retail space increased again to 20,000 square meters. Demolition of the slaughterhouse began in March 1993. In December 1994, ECE acquired the former slaughterhouse area for 20 million DM. Construction began in 1995, the foundation stone was laid on 10 May 1996. The Rotmain-Center opened on 25 September 1997. The listed Rotmainhalle (D-4-62-000-443), a plastered steel skeleton building with facade painting built in 1935 by city building director Hans Schmitz at Hindenburgstraße 1, and the associated annex at Hindenburgstraße 3 (D-4-62-000-422) were preserved and integrated into the complex. The center is connected to the pedestrian zone via a footbridge over the Hohenzollernring. It has a total of 1,150 paid parking spaces in an underground garage and a separate parking garage. The center is operated by ECE Projektmanagement GmbH, part of the Otto Group.

  • 1997

    Rotmain-Center opens on 25 September.

  • 1996

    Foundation stone laid on 10 May.

  • 1995

    Construction begins.

  • 1994

    ECE acquires the former slaughterhouse area for 20 million DM in December.

  • 1993

    Demolition of the slaughterhouse begins in March.

  • 1992

    City council decides to hold an urban planning competition; concept reduced to 15,000 m² and Rotmainhalle to be preserved.

  • 1991

    City of Bayreuth and ECE Projektmanagement GmbH sign a planning agreement.

  • 1881

    Mill demolished; municipal slaughterhouse built on the site.

  • First documented predecessor of the Pleitner mill on the site.

Products and positioning

A downtown shopping center offering a diverse mix of retail, dining, and entertainment with convenient access and inclusive services.

Product categories. Fashion · Beauty · Electronics · Food and beverages · Gift cards

Sources6 sources

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