Rothco
Japanese fashion brand known for military-style and functional clothing.
Last updated August 25, 2026
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Overview
Rothco is a Japanese fashion brand known for military-style and functional clothing. Its products include jackets, pants, accessories, etc., and it has influence in the fashion world.
Products and positioning
Recent events
Rothco wins eurobest Grand Prix for Saylists[1]
Reported:
Rothco won a Grand Prix in the Creative Data category at the eurobest awards for its Saylists initiative, a collaboration with Warner Music and Apple Music.
AIB digital banking campaign launch[2]
Reported:
Rothco launched a campaign for AIB showcasing the bank’s digital banking services. The campaign ran across TV, VOD, out-of-home, radio and digital social channels.
- Unconfirmed
Woodie’s launches “New Best Friend” summer campaign[3]
Reported:
Rothco rolled out a new summer campaign for Woodie’s called “New Best Friend,” featuring a young boy exploring his garden.
AIB launches Prayer of the Brave campaign[4]
Reported:
AIB launched a cross-platform advertising campaign called “Prayer of the Brave,” created by Rothco as part of AIB’s Backing Brave proposition, to applaud business owners and leaders.
- Unconfirmed
White Claw enters the UK and Ireland[5]
White Claw Hard Seltzer is bringing its brand to the UK and Ireland, its first markets outside North America. The brand said it would be introduced almost exclusively online through online video, digital display and social channels.
Sources5 sources
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