Skip to content

Roswell Mall

Retailer / private label

UnclaimedRequest correction

Roswell Town Center, formerly Roswell Mall, is an open-air shopping center in Roswell, Georgia.

Last updated August 25, 2026

AI crawler reads

No AI crawler has read this profile since Oct 28, 2026.

Overview

Roswell Town Center is a shopping center in Roswell, Georgia, historically known as Roswell Mall. The property was established in 1974 at the intersection of Holcomb Bridge Road and Alpharetta Highway. It originally operated as a roughly 400,000-square-foot, two-level enclosed mall serving the northern Atlanta-area community. Its early anchor lineup included Richway and K-Mart, with the Richway space later associated with Target. The center also became connected with Uptons, which opened its first store there in 1985. The property's most important transformation occurred after Talisman Cos. LLC purchased it in April 1994. Over approximately three years, the enclosed mall was converted into an open-air retail center. The redevelopment retained two levels while removing the interior mall structure and extensively remodeling the exterior. Talisman renewed leases for K-Mart and Target, while Uptons departed. The project also added approximately 100,000 square feet, bringing the expanded property to about 500,000 square feet, and included remodeling of the on-site movie theater operated by Startime Entertainment. Construction on a $10 million family-entertainment complex began in October 1997. By 1997, the property was being referred to as Roswell Town Center, reflecting its change from a conventional enclosed mall to an open-air shopping and entertainment destination. The theater later closed in 2007 during the late-2000s recession and reopened in 2011 under private ownership. The center has therefore experienced several changes in format, tenancy, and entertainment use while continuing to function as a neighborhood and regional retail property. The property is distinct from North Point Mall, the larger and newer shopping mall in nearby Alpharetta. In 2023, reported tenants at Roswell Town Center included Big Lots, Floor & Decor, and Tuesday Morning. Big Lots subsequently closed in 2024, leaving its space unoccupied in the supplied reference material. Tuesday Morning was replaced by a Spirit Halloween location. The center's identity is consequently based less on a single permanent anchor than on its long-running location, adaptable open-air format, and changing mix of discount, home-improvement, seasonal, and general-merchandise tenants.

History

Roswell Mall opened in 1974 in Roswell, Georgia, at the intersection of Holcomb Bridge Road and Alpharetta Highway. It was initially a two-level enclosed mall of approximately 400,000 square feet. The original format was anchored by Richway and K-Mart, giving the property a conventional department-store and discount-retail profile. In 1985, Uptons opened a location at the center; the store was significant in the chain's history because it was identified as the first Uptons store. Richway's anchor position was later associated with Target. The property changed direction after Talisman Cos. LLC purchased it in April 1994. Rather than continuing to operate as a fully enclosed mall, Talisman undertook a multi-year redevelopment intended to create an open-air shopping center. Between 1994 and 1997, the interior of the mall was demolished and the exterior was remodeled. The property continued to have two levels, but its circulation and appearance were reconfigured for an open-air retail environment. Talisman renewed the leases of K-Mart and Target, while Uptons left the center. The redevelopment added about 100,000 square feet to the property. Entertainment was part of the redevelopment plan. The movie theater operated by Startime Entertainment was remodeled, and construction on a $10 million family-entertainment complex began in October 1997. By 1997, the property was being called Roswell Town Center, a name that reflected its new open-air format. The center's conversion took place within a broader retail environment in which enclosed malls increasingly faced competition from open-air centers and newer regional shopping destinations. The theater later closed in 2007 during the late-2000s recession. It reopened in 2011 as a privately owned movie theater, preserving an entertainment component at the property despite the earlier closure. The center is separate from North Point Mall in nearby Alpharetta, which is larger and newer. The available recent account identifies Big Lots, Floor & Decor, and Tuesday Morning among the center's tenants in 2023. In 2024, Big Lots closed and its space was reported as vacant. Tuesday Morning was replaced by Spirit Halloween. These changes show the continuing evolution of Roswell Town Center's tenant mix, while the property remains an active open-air shopping center under the name associated with its post-1990s redevelopment.

  • 2024

    Tenant changes affect two retail spaces

    [1]

    Big Lots closes and leaves an unoccupied space, while Spirit Halloween replaces Tuesday Morning.

  • 2023

    Reported tenant mix includes major retail operators

    [1]

    Reported tenants include Big Lots, Floor & Decor, and Tuesday Morning.

  • 2011

    Movie theater reopens

    [1]

    The theater returns under private ownership.

  • 2007

    Movie theater closes

    [1]

    The center's theater closes during the late-2000s recession.

  • 1997

    Open-air redevelopment is completed or substantially advanced

    [1]

    The property is increasingly known as Roswell Town Center after its exterior redevelopment, interior demolition, lease renewals for K-Mart and Target, and expansion by approximately 100,000 square feet.

  • 1994

    Talisman acquires the property

    [1]

    Talisman Cos. LLC purchases the mall in April and begins the process that leads to its conversion into an open-air center.

  • 1985

    Uptons opens its first store at the mall

    [1]

    Uptons opens at Roswell Mall; the location is identified as the chain's first store.

  • 1974

    Roswell Mall opens

    [1]

    A roughly 400,000-square-foot, two-level enclosed mall opens at Holcomb Bridge Road and Alpharetta Highway in Roswell, Georgia.

Products and positioning

A community-oriented open-air shopping center serving Roswell and the northern Atlanta metropolitan area, with a tenant mix that has included large-format retail, home improvement, discount merchandise, seasonal retail, and entertainment.

  • Shopping-center real estate · 1974

    Retail storefronts and anchor spaces

    The center's primary offering is leasable retail space arranged in an open-air, two-level shopping-center format. Its tenants have included large-format general-merchandise, discount, and home-improvement retailers. The mix has changed over time as former anchors and other occupants departed or were replaced.

  • Entertainment · 1997

    Movie theater and family entertainment

    Entertainment has been part of the property's identity since its redevelopment. The Startime Entertainment theater was remodeled during the late-1990s project, later closed in 2007, and reopened in 2011 as a privately owned movie theater.

  • Retail

    Seasonal and general merchandise retail

    The center has hosted general-merchandise and seasonal retail tenants, including Tuesday Morning and, later, Spirit Halloween. These occupants represent the property's ability to accommodate changing retail concepts and temporary seasonal demand.

Brand decisions

  • 2011

    Reopen the movie theater under private ownershipOther

    Background

    The center's movie theater had closed in 2007 during the late-2000s recession.

    Action taken

    The theater reopened in 2011 as a privately owned movie theater.

    Aftermath

    The reopening restored an entertainment use to the property, although later operating details are not specified in the supplied material.

  • 1994

    Convert the enclosed mall into an open-air centerStrategy

    Background

    After acquiring the property, Talisman Cos. LLC pursued a substantial physical and commercial redevelopment rather than maintaining the original enclosed-mall format.

    Action taken

    The interior was demolished, the exterior was remodeled, leases for K-Mart and Target were renewed, Uptons departed, and approximately 100,000 square feet was added.

    Aftermath

    By 1997, the property was commonly referred to as Roswell Town Center and operated as an open-air shopping center.

    Redevelopment investment. $10 million family-entertainment complex construction (1997)

Sources1 sources

Cite this profile: Cite the canonical profile. /brand-wiki/roswell-mall · Editorial policy · How profiles are compiled