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Rosie Personal Assistant

Rosie is a Brazilian personal and executive virtual assistant service founded in 2019 in São Paulo, offering remote, asynchronous human assistant plans for individuals and companies.

Last updated September 29, 2026

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Overview

Rosie Personal Assistant is a Brazilian service brand that provides personal and executive virtual assistant support to individuals and companies in Brazil. According to its official website, Rosie operates through monthly or one-off plans in which a dedicated professional takes over recurring tasks such as calendar management, email handling, purchasing, travel planning, customer service, and personal documents. The service is delivered remotely and asynchronously, and the company emphasizes that its assistants are 100% human and that clients are not bound by a loyalty contract. Plans are advertised starting at R$580 per service, with an hourly reference of R$41 per hour. The brand positions itself for people who spend more than two hours a day on operational tasks and who believe that time could generate more value elsewhere. Its official site names several target profiles: executives whose calendars and inboxes are overloaded, liberal professionals losing billable hours to bureaucracy, and clinics or offices whose teams spend time on administration rather than serving clients. The recurring task categories highlighted on the homepage include agenda management, customer service, recurring purchases, travel planning, email management, bill payments, personal documents, and contract signing. Rosie was founded in 2019 in São Paulo, Brazil, according to Wikidata and the official website. The company reports having completed more than 20,000 tasks. It operates in the Brazilian market and presents itself as a no-contract, remote service. The brand is a commercial service offering rather than a physical product line, and it sits in the broader business and personal services space. Its website is rosie.do, and its pricing and plan structure are communicated directly to prospective clients through the site and through scheduling a conversation with the company.

History

Rosie Personal Assistant was founded in 2019 in São Paulo, Brazil, according to Wikidata and the official website. The brand was created to provide personal and executive virtual assistant services to individuals and companies in Brazil. From its inception, the service model has been remote and asynchronous, with a dedicated human professional assigned to each client to handle recurring operational tasks. The official website states that the company has completed more than 20,000 tasks. It offers monthly or one-off plans, with prices starting at R$580 per service and an hourly reference of R$41 per hour. The brand emphasizes that its assistants are 100% human and that clients are not required to sign a loyalty contract. Rosie targets executives, liberal professionals, and clinics or offices, positioning itself as a solution for those who spend more than two hours a day on operational tasks. The service categories promoted on the homepage include calendar management, customer service, recurring purchases, travel planning, email management, bill payments, personal documents, and contract signing. The company operates in the Brazilian market and communicates its offering through its website and through scheduling a conversation with prospective clients.

  • 2019

    Rosie Personal Assistant is founded in São Paulo, Brazil.

  • The company reports having completed more than 20,000 tasks.

Products and positioning

Remote, asynchronous, human virtual assistant service for individuals and companies in Brazil, with no loyalty contract and plans starting at R$580 per service.

  • Personal virtual assistant plan

    Monthly or one-off plan for individuals needing help with recurring personal tasks.

  • Executive virtual assistant plan

    Plan aimed at executives, covering calendar, email, travel, and customer service tasks.

Sources2 sources

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