Roshni Wellness
Canadian South Asian and Afghan-owned candle and wellness brand hand-pouring coconut soy candles in British Columbia.
Last updated September 29, 2026
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Overview
Roshni Wellness is a Canadian candle and wellness brand based in British Columbia. The name "Roshni" means "light," and the company frames its products as a reminder to be a light in the world and to inspire moments of connection and self-care. The brand is South Asian and Afghan owned and draws on Punjabi and Afghan cultural influences in its scent curation and identity. Roshni Wellness makes hand-poured scented candles and related home-fragrance products. Its candles are poured in small batches from natural coconut soy wax with phthalate- and paraben-free fragrances and natural lead-free cotton wicks, offered in metal tins and glass jars. Alongside candles, the range includes natural soy wax melts and premium incense sticks. Signature scents include Warm Vanilla, Masala Chai, By The Fireplace, Pure Serenity, Wild Fig, and Temple Light, with fragrance notes spanning vanilla, caramel, almond, clove, cinnamon, fig, cassis, cedar, patchouli, sandalwood, and tonka. The company positions itself around clean ingredients, minimal environmental impact, and community care. One dollar from every 3.5 oz and 8 oz candle sold is directed to grassroots organizations that build stronger communities through connection, belonging, and wellbeing. Since 2023 the brand reports having raised over $9,000 for local community partners, and its 2024 partner was the Central Okanagan Food Bank in British Columbia. Roshni Wellness sells primarily through its own online store, shipping Canada-wide with flat-rate shipping and free shipping on qualifying orders, plus free local pick-up from its studios in Cawston, BC and Coquitlam, BC. Its products are priced in the accessible premium range, with candles starting around $16 USD, wax melts around $7 USD, and incense sticks around $13 USD.
History
Roshni Wellness is a Canadian candle and wellness brand based in British Columbia. The brand takes its name from the word "Roshni," meaning "light," which it describes as a reminder to be a light in the world and to build stronger communities through self-care and community-care. The company is South Asian and Afghan owned and states that its Punjabi and Afghan culture is reflected throughout its work. From its founding, Roshni Wellness has focused on hand-poured scented candles made in small batches. The brand produces its candles in British Columbia using natural coconut soy wax, phthalate- and paraben-free fragrance oils, and natural lead-free cotton wicks, with vessels offered in metal tins and glass jars designed to be upcycled and repurposed. Its product range has expanded beyond candles to include natural soy wax melts and premium incense sticks, with a curated set of scents such as Warm Vanilla, Masala Chai, By The Fireplace, Pure Serenity, Wild Fig, and Temple Light. A defining element of the brand is its community-giving program. One dollar from every 3.5 oz and 8 oz candle sold is donated to grassroots organizations working to build stronger communities through connection, belonging, and wellbeing. The brand reports that since 2023 it has raised over $9,000 for local community partners. For 2024, its selected partner was the Central Okanagan Food Bank, the largest food bank in the Interior of British Columbia, which provides nutritional food assistance, works to reduce food waste, and serves as a regional distribution hub for 32 other food banks. Roshni Wellness sells primarily through its own online store, shipping Canada-wide with flat-rate shipping and free shipping on orders of $125 or more, and offering free local pick-up from its studios in Cawston, BC and Coquitlam, BC. Its candles are priced from around $16 USD, with wax melts around $7 USD and incense sticks around $13 USD, positioning the brand in the accessible premium segment of the home-fragrance market.
Roshni Wellness begins its community-giving program, donating $1 from each 3.5 oz and 8 oz candle sold.
By 2024 the brand reports having raised over $9,000 for local community partners since 2023.
Central Okanagan Food Bank named as the brand's 2024 community partner.
Products and positioning
Handcrafted, clean-ingredient, community-minded premium home fragrance rooted in South Asian and Afghan culture.
Warm Vanilla candle
Scented candle with notes of vanilla, caramel, and almonds.
Masala Chai candle
Scented candle with notes of clove, cinnamon, and vanilla.
Wild Fig candle
Scented candle with notes of ripe fig, cassis, and cedar; 3.5 oz tin burns about 20 hours and 8 oz jar about 50 hours.
By The Fireplace candle
Scented candle with notes of oak, ember, and musk.
Pure Serenity candle
Scented candle with notes of amber, cacao, and vanilla.
Temple Light candle
Scented candle with notes of patchouli, sandalwood, and tonka.
Natural Soy Wax Melts
Wax melts in scents such as Warm Vanilla.
Premium Incense Sticks
Incense sticks in scents such as Masala Chai.
Sources5 sources
- 1Hand-Poured Coconut Soy Candles | Roshni Wellnessroshniwellness.com
- 2Upgrade Your Space with Hand-Poured Wellness Candles – Roshni Wellnessroshniwellness.com
- 3Building Community – Roshni Wellnessroshniwellness.com
- 4Best Smelling Fig Candle | Hand-Poured Wild Fig and Cassis Scented Candles – Roshni Wellnessroshniwellness.com
- 5Roshni Wellnesswikidata.org
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