Roshn
A Saudi real-estate development group established by the Public Investment Fund to build residential communities and support Vision 2030.
Last updated August 24, 2026
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Overview
Roshn, stylized as ROSHN, is a Saudi Arabian real-estate development group established by the Public Investment Fund (PIF) in August 2020. It was created as one of the sovereign wealth fund’s major giga-projects alongside initiatives including NEOM, the Red Sea Project, Qiddiya City and Diriyah Company. Roshn’s central role is to develop large-scale residential communities and related urban infrastructure across Saudi Arabia. The group’s stated purpose is closely connected to Saudi Vision 2030, the Kingdom’s national transformation program. In particular, Roshn is intended to contribute to the expansion of homeownership among Saudi citizens by increasing the supply of planned housing and by creating communities that combine homes with public amenities, services and supporting infrastructure. Its work therefore sits at the intersection of housing development, master-planned urban growth and national economic diversification. Roshn’s activities extend beyond the construction and sale or delivery of housing. Its projects are presented as integrated communities rather than isolated residential buildings, making the brand relevant to neighborhood planning, infrastructure, public spaces and lifestyle amenities. The company has also become visible through major commercial and sports partnerships. In August 2022, it acquired naming rights to the Saudi Pro League under a five-year agreement. In 2023, it became a platinum sponsor of Ittihad Football Club through a three-year partnership, following the club’s signing of Karim Benzema. The group has pursued substantial construction partnerships to deliver its communities. In September 2023, Roshn entered into a 45-month agreement valued at approximately $2.06 billion with China Harbour Engineering Company for development work at the Sedra and Warefa communities in Riyadh. This agreement illustrates the scale of infrastructure and construction procurement associated with Roshn’s portfolio, although Roshn’s overall financial performance and detailed project economics are not established in the available reference material. In July 2024, Roshn announced plans for Roshn Stadium, a 45,000-capacity venue in southwest Riyadh. The stadium is planned across more than 450,000 square metres and is intended to host matches during the 2034 FIFA World Cup. The announcement further broadened Roshn’s public profile from residential development toward large-scale urban and sports infrastructure. Roshn remains a Saudi-focused, PIF-owned development group. Its portfolio, partnerships and public positioning reflect the Kingdom’s effort to increase housing availability, develop new urban districts and create globally visible destinations through state-backed investment. The available sources do not establish a separate publicly listed status, a corporate founder distinct from PIF, or operating markets outside Saudi Arabia.
History
Roshn was officially launched by Saudi Arabia’s Public Investment Fund on 19 August 2020. The group formed part of a wider PIF portfolio of large national development initiatives, commonly described as giga-projects. Its creation reflected the Kingdom’s Vision 2030 agenda, particularly the objective of increasing homeownership among Saudi citizens and expanding the supply of modern, planned residential environments. Unlike a conventional property brand centered on a single building or housing product, Roshn was established as a development group intended to create complete communities. Its remit includes residential districts and the infrastructure and amenities that support them. The brand’s activities are therefore linked to the broader transformation of Saudi cities, the development of new neighborhoods and the creation of places designed for long-term population growth. Roshn’s public profile expanded beyond real estate through sports marketing. On 24 August 2022, the group secured naming rights to the Saudi Pro League in a five-year agreement. This partnership placed the Roshn name on one of the Kingdom’s highest-profile sporting competitions and associated the company with the country’s expanding sports and entertainment economy. In June 2023, after Karim Benzema joined Ittihad Football Club, Roshn signed a three-year agreement to become the club’s platinum sponsor. The partnership continued the group’s use of football as a national brand-building platform and connected its identity with a prominent Saudi club. Roshn also advanced the delivery of its residential developments through large construction contracts. In September 2023, it signed a 45-month agreement with China Harbour Engineering Company for the development of the Sedra and Warefa communities in Riyadh. The reported value of the agreement was approximately $2.06 billion. The contract indicates the scale of external engineering and construction capacity required to execute Roshn’s urban-development program. In July 2024, Roshn announced Roshn Stadium, a planned 45,000-seat venue in southwest Riyadh. The project is designed to occupy more than 450,000 square metres and is expected to host matches during the 2034 FIFA World Cup. The stadium announcement expanded Roshn’s visible development agenda into sports infrastructure while remaining consistent with its role in creating major urban destinations. Roshn has also received recognition as a workplace, being named Saudi Arabia’s Best Place to Work for 2021, 2022 and 2023 according to the referenced workplace-awards material. The available sources do not provide a detailed account of the group’s executive leadership, revenue, profitability, listing status or completed-project delivery record. Roshn is nevertheless clearly positioned as an active, PIF-owned Saudi development platform whose principal mission is to deliver residential communities and support the Kingdom’s Vision 2030 objectives.
- 2024
Roshn Stadium announced
[1]Roshn announces plans for a 45,000-seat stadium in southwest Riyadh, intended to host 2034 FIFA World Cup matches.
- 2023
Ittihad Football Club platinum sponsorship
[1]Roshn signs a three-year agreement to become Ittihad Football Club’s platinum sponsor.
- 2023
Riyadh community construction agreement
[1]Roshn signs a 45-month development agreement with China Harbour Engineering Company for the Sedra and Warefa communities.
- 2022
Saudi Pro League naming-rights agreement
[1]Roshn secures naming rights to the Saudi Pro League through a five-year agreement.
- 2021
Workplace recognition begins
[1]Roshn is recognized as Saudi Arabia’s Best Place to Work for 2021 in the referenced awards material.
- 2020
Roshn is launched by the Public Investment Fund
[1]PIF officially launches Roshn on 19 August as one of its major Saudi giga-projects, with a focus on residential development and homeownership.
Products and positioning
A PIF-backed Saudi urban-development platform focused on residential communities, homeownership and Vision 2030 goals.
Residential community
Sedra
Sedra is a Roshn residential community in Riyadh. It forms part of the group’s planned-neighborhood portfolio and was included in the major development agreement signed with China Harbour Engineering Company in 2023. The available reference material does not specify its housing inventory, completion schedule or detailed amenities.
Residential community
Warefa
Warefa is a Roshn residential community in Riyadh. Development work was covered by Roshn’s 45-month agreement with China Harbour Engineering Company announced in September 2023. Publicly available reference material supplied for this entry does not establish the community’s final scale, housing mix or delivery date.
Sports infrastructure · 2024
Roshn Stadium
Roshn Stadium is a planned 45,000-capacity stadium in southwest Riyadh. Roshn announced the project in July 2024, describing a site of more than 450,000 square metres and an intended role as a host venue for matches at the 2034 FIFA World Cup.
Marketing campaigns
- 2023Ittihad Football Club platinum sponsorship
Saudi Arabia
Roshn entered a three-year sponsorship agreement with Ittihad Football Club, associating the brand with one of Saudi Arabia’s prominent football teams.
Outcome. Roshn became the club’s platinum sponsor; no audience or commercial-performance figures are supplied.
- 2022Saudi Pro League naming-rights partnership
Saudi Arabia
Roshn acquired naming rights to the Saudi Pro League through a five-year agreement, using national football to raise awareness of the development brand.
Outcome. The league adopted Roshn branding during the agreement period; the supplied sources do not provide campaign-performance metrics.
Brand decisions
2024
Announcement of Roshn StadiumProduct launchBackground
Saudi Arabia is developing major sports and urban infrastructure connected with future international events, including the 2034 FIFA World Cup.
Action taken
Roshn announced a planned 45,000-seat stadium in southwest Riyadh.
Aftermath
The project expanded Roshn’s publicly announced portfolio into major sports infrastructure; the supplied sources do not confirm construction completion.
2023
Appointment of China Harbour Engineering Company for Riyadh communitiesOtherBackground
Roshn required large-scale construction and engineering capacity for the Sedra and Warefa communities.
Action taken
Roshn signed a 45-month agreement with China Harbour Engineering Company for development work.
Aftermath
The agreement advanced construction planning and delivery for two Riyadh communities.
Contract value. $2.06 billion (45-month agreement announced in September 2023)
2020
Establishment as a PIF-backed residential development platformStrategyBackground
Saudi Vision 2030 identified housing, homeownership and urban transformation as national priorities.
Action taken
PIF launched Roshn as a giga-project focused on residential communities across Saudi Arabia.
Aftermath
Roshn became a dedicated vehicle for large-scale residential and community development within the PIF portfolio.
Recent events
ROSHN announces first SEDRA community unit sales[3]
Reported:
ROSHN announced the start of off-plan sales for units in SEDRA, its first integrated community in Riyadh. The company said sales would begin on October 7; this event records the announcement, not the future sales start.
ROSHN partners with Shapoorji Pallonji Mideast and Siemens on Riyadh development[4]
Reported:
ROSHN announced partnerships with Shapoorji Pallonji Mideast and Siemens Ltd. for the first phase of a Riyadh community development. Shapoorji Pallonji Mideast will construct 3,000 homes and associated infrastructure; Siemens was awarded a contract for engineering, procurement and construction of underground cabling.
Roshn announces Riyadh residential community[5]
Reported:
Roshn announced a Riyadh community spanning 20 million square meters and comprising more than 30,000 homes. Off-plan homes were expected to be available for sale during the first half of 2021.
Sources5 sources
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