Recent events
Recent events tied to this brand in public sources.
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2026
Roku announces Aquatic Life screensaver replacement
Roku announced that its Aquatic Life screensaver will be replaced by the Roku City screensaver on Dec. 1; the replacement had not yet occurred in the report.
2026
Roku Pro Series LX OLED TV becomes available on Amazon
Roku's Pro Series LX OLED TV became available on Amazon in 55-inch and 65-inch sizes.
2026
Roku OLED TVs discounted up to $400 off at Amazon during October Prime Day
During the final day of Amazon's October Prime Day event, Amazon is offering a returned discount on Roku's first-ever OLED TVs: the 55-inch Pro Series OLED is priced at $699.99 at Amazon (about 30 percent off list price) and the 65-inch model is $799.99 ($400 off list price), after a similar deal expired just over a week earlier.
2026
Promo codes cut up to $400 off Roku Pro Series OLED TVs at Amazon
Roku's first OLED TVs, the 55- and 65-inch Pro Series models, are discounted at Amazon: checkout code ROKUOLED300 takes $300 off the $999 55-inch model and code ROKUOLED400 takes $400 off the $1,299 65-inch model, bringing them to $699 and $799 respectively.
2026
Roku launches Roku Labs hub for experimental apps via Roku OS update
Roku unveiled the latest update to Roku OS, introducing Roku Labs, a new hub that lets U.S. customers access experimental in-development apps through a tile on the Home Screen, initially including weather and stock tracking apps and a game called Roku Dash.
2022
Roku announces Advertising Watermark technology
Roku announced its free Advertising Watermark technology to help advertisers and publishers validate the authenticity of video ads originating on the Roku platform.
2021
Roku announces Roku Ultra LT hardware update
Roku announced hardware and feature improvements to the Roku Ultra LT set-top box. The updated model was described as a Walmart exclusive and planned to become available in the coming weeks for $80.
2021
Roku announces new Streaming Stick 4K models
Roku announced the All-New Roku Streaming Stick 4K and Streaming Stick 4K+, which were available for preorder on September 20, 2021.
2021
Black Women Talk Tech announces sponsors for Roadmap to Billions
Black Women Talk Tech announced sponsor additions for its virtual Roadmap to Billions conference. The release identifies The Estée Lauder Companies and Google as sponsors of the pitch competition and lists additional companies as sponsors of the conference.
2021
Walmart sponsors Roku Recommends
Roku said it had signed several national advertisers to sponsor Roku Recommends, starting with Walmart.
2021
Roku launches weekly series Roku Recommends
Roku launched Roku Recommends, a 15-minute weekly entertainment program on The Roku Channel and Featured Free that uses Roku data to highlight five titles for viewers to stream each week.
2021
Roku announces the Roku Originals brand
Roku announced that content acquired from Quibi would be rebranded as “Roku Originals,” which would also be the brand name for future original programming for The Roku Channel. The article says more launch details would follow in May.
2021
The Roku Channel plans to rebrand acquired Quibi content as Roku Originals
The Roku Channel is bringing back acquired Quibi programming and rebranding it as “Roku Originals.” The article says no official launch date had been announced and that more than 75 titles were expected to be available later that year.
2021
Roku launches Voice Remote Pro
Roku introduced the Voice Remote Pro, a rechargeable voice remote with hands-free voice support, and put it on sale through its website on the day of the report.
2021
Roku announces three new hardware products
Roku announced the Voice Remote Pro, Streambar Pro, and Express 4K+. The Voice Remote Pro was available that day, while the Express 4K+ was planned to launch in mid-May.
2021
Roku acquires the This Old House business
Roku said it acquired the This Old House business, including global distribution rights, subsidiary brands, program libraries, digital assets, and the television production studio.
2021
Roku announces exclusive series debut
Roku announced that the eight-episode series “Cypher” would become available to stream for free and exclusively on its platform starting the following week.
2021
KCTS 9 launches app on Roku
KCTS 9 announced the launch of a streaming app on the Roku platform, offering viewers access to its programming and a personalized viewing experience.
2021
TCL announces 8K Roku TVs
TCL announced that its 2021 refresh of 6 Series Roku TVs would launch with 8K support; the TVs were described as launching later in 2021.
2021
Roku acquires Quibi content library
Roku acquired the library of content from the discontinued Quibi streaming service. The content was planned to become available free with advertising on The Roku Channel in 2021.