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Roehl Transport

Roehl Transport is a privately held American trucking and logistics company headquartered in Marshfield, Wisconsin.

Last updated August 31, 2026

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Overview

Roehl Transport, Inc. is an American trucking and logistics company serving national freight transportation needs from its base in Marshfield, Wisconsin. Everett Roehl established the business in 1962 with a single truck, and the company subsequently developed into a broad-based carrier operating tractors, trailers, terminals, driver-training programs, and related logistics capabilities. Its business is centered on the movement of freight by truck, with operations spanning multiple equipment and service categories rather than a single specialized lane or commodity. A significant part of Roehl’s development has been its emphasis on recruiting and preparing professional drivers. Beginning in the late 1980s, the company introduced on-the-job training for people who had recently graduated from commercial driver’s-license schools. Roehl also established a certified truck-driving school, later renamed the Get Your CDL Program. This training orientation became an important part of the company’s employment and operating model, linking driver recruitment with structured entry into the trucking profession. Roehl has expanded both organically and through adjacent businesses. In 2013, it acquired Brock Cold Storage and Trucking. Brock’s trucking operations were integrated into Roehl Transport, while the cold-storage activities continued separately under the Roehl Cold Storage name. The transaction broadened the company’s logistics footprint and connected its trucking operations with temperature-controlled storage capabilities without merging every part of the acquired business into the main carrier operation. The company has also changed how it compensates drivers. In 2004, Roehl began using a Practical Route Mileage approach, calculating mileage between city centers. In 2019, it revised the methodology to use address-to-address mileage, a change intended to align pay calculations more closely with actual routing points. Roehl revised driver pay again in 2022, including pay increases for drivers. These changes illustrate the operational importance of driver compensation and retention in the company’s business model. Roehl’s reported 2021 operating footprint included more than 2,950 employees, approximately 1,900 tractors, and about 5,200 trailers. Major terminal operations were identified in Marshfield and Appleton, Wisconsin; the Chicago area; Atlanta, Georgia; Phoenix, Arizona; and Dallas. The company has therefore combined a Midwestern headquarters with a geographically distributed terminal network supporting freight movements across the United States and Canada. Roehl has also pursued lower-emission fuel options. In 2013, U.S. Oil’s GAIN Clean Fuels division worked with Roehl to open a compressed-natural-gas station at the company’s Gary, Indiana, terminal. Roehl operates CNG-powered trucks from several terminals, making alternative-fuel deployment one element of its broader transportation strategy. In 2026, Roehl partnered with Kodiak Robotics on an autonomous route between Dallas and Houston. The initiative represents an extension of Roehl’s carrier operations into automated freight transportation and places the company among trucking operators testing the use of autonomous technology on defined routes. Roehl remains a private, active transportation company whose principal identity is as a truckload and logistics provider, supplemented by driver training, cold storage, alternative-fuel activity, and emerging autonomous-transport partnerships.

History

Everett Roehl founded Roehl Transport in 1962 with one truck, creating the foundation for what became a privately held American trucking and logistics company headquartered in Marshfield, Wisconsin. The company’s early history is not extensively documented in the supplied reference material, but its subsequent development shows a gradual expansion from a small trucking operation into a carrier with a multi-state terminal network, a large tractor and trailer fleet, driver-development programs, and related logistics businesses. Beginning in the late 1980s, Roehl introduced on-the-job training for recent commercial driver’s-license school graduates. This initiative addressed a central challenge in the trucking industry: bringing newly licensed drivers into professional carrier operations while providing practical experience. Roehl later established a certified truck-driving school, which was subsequently renamed the Get Your CDL Program. Driver training became a continuing component of the company’s recruitment and workforce-development approach. The company expanded its capabilities through the 2013 acquisition of Brock Cold Storage and Trucking. Roehl integrated Brock’s trucking operations into Roehl Transport but retained the cold-storage business as a separate division called Roehl Cold Storage. The structure allowed Roehl to broaden its transportation operations while preserving a distinct temperature-controlled storage activity. Roehl’s driver-compensation policies changed over time. From 2004, the company used Practical Route Mileage, a method calculating pay on mileage between city centers. In 2019, Roehl replaced that approach with address-to-address mileage. The company made a further pay revision in 2022, including raises for drivers. These changes were operationally significant because mileage calculations and compensation are closely connected to driver recruitment, retention, and route economics in the trucking sector. The company’s reported 2021 scale included more than 2,950 employees, approximately 1,900 tractors, and 5,200 trailers. Its major terminal operations included locations in Marshfield and Appleton, Wisconsin, the Chicago area, Atlanta, Phoenix, and Dallas. This network supports freight transportation across the United States and Canada and gives Roehl a geographic presence beyond its Wisconsin headquarters. Roehl also pursued compressed natural gas as an alternative trucking fuel. In 2013, U.S. Oil’s GAIN Clean Fuels division partnered with Roehl to open a CNG station at Roehl’s Gary, Indiana, terminal. Roehl operates CNG-powered trucks from several terminals, making alternative fuels part of its fleet and infrastructure strategy. The company’s later technology initiatives included a 2026 partnership with Kodiak Robotics to establish an autonomous route between Dallas and Houston. This partnership marks a move toward testing automated freight operations on a defined corridor. Taken together, Roehl’s history reflects the evolution of a family-founded trucking operation into a diversified carrier and logistics business with conventional freight services, driver education, cold storage, alternative-fuel equipment, and autonomous-transport experimentation.

  • 2026

    Autonomous freight route partnership

    [1]

    Roehl partnered with Kodiak Robotics to start an autonomous route between Dallas and Houston.

  • 2022

    Driver-pay revision

    [1]

    Roehl revised driver compensation and increased driver pay.

  • 2021

    Reported fleet and ranking

    [1]

    Roehl was reported to have more than 2,950 employees, 1,900 tractors, and 5,200 trailers, and ranked 73rd on Transport Topics’ Top 100 For-Hire list.

  • 2019

    Driver-pay mileage method changed

    [1]

    The company changed driver-pay calculations from city-center-based Practical Route Mileage to address-to-address mileage.

  • 2013

    Brock Cold Storage and Trucking acquired

    [1]

    Roehl acquired Brock Cold Storage and Trucking, merging its trucking operations into Roehl while retaining the cold-storage business as Roehl Cold Storage.

  • 2013

    CNG fueling infrastructure added

    [1]

    A CNG station opened at Roehl’s Gary, Indiana, terminal through a partnership with U.S. Oil’s GAIN Clean Fuels division.

  • 2004

    Practical Route Mileage adopted

    [1]

    Roehl began using a Practical Route Mileage model for calculating driver pay.

  • 1980

    Driver training introduced

    [1]

    Beginning in the late 1980s, the company started offering on-the-job training for recent commercial driver’s-license school graduates.

  • 1962

    Company founded

    [1]

    Everett Roehl founded Roehl Transport with a single truck.

Products and positioning

A privately held, service-oriented North American trucking and logistics provider combining a broad equipment fleet and terminal network with driver development, temperature-controlled capabilities, alternative-fuel operations, and experimentation with autonomous freight transportation.

  • Freight transportation

    Truckload freight transportation

    Roehl’s core offering is truck-based freight transportation for customers requiring movement of goods across domestic and North American routes. The company operates a substantial tractor and trailer fleet and supports service through terminals in multiple U.S. regions.

  • Cold storage · 2013

    Roehl Cold Storage

    Roehl Cold Storage is the separate cold-storage business retained after the 2013 acquisition of Brock Cold Storage and Trucking. Brock’s trucking operations were integrated into Roehl Transport, while the storage activities continued as a distinct division.

  • Driver training

    Get Your CDL Program

    The Get Your CDL Program is the later name of Roehl’s certified truck-driving school. It developed from the company’s broader driver-training efforts, including on-the-job training for recent commercial driver’s-license school graduates.

  • Alternative-fuel transportation · 2013

    CNG trucking

    Roehl operates compressed-natural-gas-fueled trucks from several terminals. The company’s CNG infrastructure includes a station opened at its Gary, Indiana, terminal in 2013 through a partnership involving U.S. Oil’s GAIN Clean Fuels division.

  • Autonomous freight transportation · 2026

    Autonomous Dallas–Houston route

    In partnership with Kodiak Robotics, Roehl began an autonomous freight route between Dallas and Houston in 2026. The route represents a defined-corridor test or operating initiative involving automated trucking technology.

Brand decisions

  • 2026

    Autonomous route with Kodiak RoboticsProduct launch

    Background

    Roehl pursued autonomous trucking through a partnership with Kodiak Robotics.

    Action taken

    The partners started an autonomous freight route connecting Dallas and Houston.

    Aftermath

    The initiative extended Roehl’s operating model into autonomous freight transportation on a defined route.

  • 2022

    Driver-pay increasePrice change

    Background

    Roehl revisited its driver compensation structure after the 2019 mileage-calculation change.

    Action taken

    The company revised driver pay and provided raises for drivers.

    Aftermath

    The change increased driver compensation; the supplied material does not provide the precise amounts or broader financial impact.

  • 2019

    Change to driver-pay mileage calculationsStrategy

    Background

    Roehl had used Practical Route Mileage, based on distances between city centers, since 2004.

    Action taken

    The company revised the calculation method so driver pay was based on address-to-address mileage.

    Aftermath

    The revision changed the mileage basis used for driver compensation, although the supplied source does not quantify its financial effect.

  • 2013

    Acquisition of Brock Cold Storage and TruckingM&A

    Background

    Roehl sought to expand its transportation and logistics capabilities through the acquisition of Brock Cold Storage and Trucking.

    Action taken

    Roehl merged Brock’s trucking operations into its own business while maintaining the cold-storage operations separately as Roehl Cold Storage.

    Aftermath

    The transaction added trucking capacity and preserved a distinct cold-storage division within the broader Roehl organization.

Sources1 sources

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