Rodan + Fields
Dermatologist-created skincare and haircare brand founded by Dr. Katie Rodan and Dr. Kathy Fields.
Last updated September 15, 2026
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Overview
Rodan + Fields is a skincare and haircare brand created by Stanford-trained dermatologists Dr. Katie Rodan and Dr. Kathy Fields, who founded the brand with a mission to deliver life-changing skincare results to women around the world. Its product range spans skincare regimens, face serums and treatments, lash and brow products, moisturizers, eye creams, sun protection, cleansers, and haircare regimens, organized under collections such as Redefine, Reverse, Unblemish, Soothe, Spotless, Recharge, Enhancements, Essentials, Pro Skincare Tools, and R+F PAIRED. Best sellers include Lash Boost, the REDEFINE Regimen, REDEFINE Multi-Function Eye Cream, the UNBLEMISH Regimen, Active Hydration Serum, and the REVERSE Regimen. The brand also runs a Brand Consultant program and an R+F Beauty Rewards loyalty program, and supports community initiatives including a partnership with Girls Inc.
History
Rodan + Fields was founded by Dr. Katie Rodan and Dr. Kathy Fields, described as Stanford-trained, world-renowned dermatologists, with a mission to deliver life-changing skincare results to women around the world. The brand states it was born from a deep understanding of the changing and complex needs of women across every age and life stage, and that its science provides visible, lasting skincare results. The brand operates a Brand Consultant program and an R+F Beauty Rewards loyalty program, and runs community initiatives including a partnership with Girls Inc. to expand access to STEM education, business training, and mentorship, alongside the Rodan + Fields Future Founders Scholarship and Project Accelerate.
Products and positioning
Dermatologist-created skincare and haircare formulated for women's skin, with a mission to deliver life-changing skincare results to women around the world.
Lash Boost
Nightly conditioning serum that gives the appearance of longer, darker-looking lashes.
REDEFINE Regimen
Visibly lifts, sculpts and firms while minimizing the appearance of lines and deep wrinkles.
REDEFINE Multi-Function Eye Cream
Visibly firms and improves all eye-area wrinkles to restore youthful, natural contours.
UNBLEMISH Regimen
Helps clear and prevent adult acne while visibly minimizing pores and fine lines.
Active Hydration Serum
Instantly boosts hydration levels by 200% and locks in moisture for bouncy skin.
REDEFINE Intensive Renewing Serum
Supercharged serum that empowers skin's own renewing process.
REVERSE Regimen
Brightens and refines skin while tackling the look of discoloration, dark spots and fine lines.
Recent events
Rodan + Fields names Dimitri Haloulos as next CEO and president[4]
Reported:
Rodan + Fields announced Dimitri Haloulos as its next Chief Executive Officer and President. He was to succeed Diane Dietz, with the two partnering on a transition through the end of April.
Sources4 sources
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