RocketRez
RocketRez is a cloud-based ticketing, point-of-sale, and guest communication platform built for tours, attractions, and entertainment venues.
Last updated September 27, 2026
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Overview
RocketRez is a software company that provides an integrated ticketing and point-of-sale platform for tours, attractions, and entertainment operators. According to its official website, the company positions itself as "the system of record for operators who treat per-cap like a scoreboard," replacing a patchwork of disconnected systems with a single platform for selling tickets, memberships, events, and retail across in-person, online, mobile, and reseller channels. The platform is designed to help operators manage operations, speed up guest check-ins, handle memberships and passes, and access real-time inventory and reporting. A distinguishing feature of RocketRez is Relay, an AI-powered guest communication engine built natively into the platform. Relay sends automated messages before, during, and after a visit — including confirmations, upsells, weather alerts, broadcast messages, schedule changes, targeted offers, review requests, and return-pass promotions — using context from the ticketing and POS systems. The company argues that combining ticketing, POS, and guest communication allows operators to launch last-minute promotions, offer relevant add-ons at checkout, and encourage repeat visits, ultimately selling more with fewer staff. RocketRez was founded by John Pendergrast, who was struck by the outdated ticketing and point-of-sale options available for mid-market tours and attractions. The company states its mission is to enable unforgettable guest experiences by providing world-class ticketing and operations software, analytics on digital guest interactions, and personalization tools. It serves tours and attractions of every size and vertical, and says it is trusted by the world's leading tours and attractions. The company is privately held and operates from Canada, serving customers internationally.
History
RocketRez was founded by John Pendergrast, who identified a gap in the market for modern ticketing and point-of-sale solutions for mid-market tours and attractions. According to the company's About page, Pendergrast was "struck by the outdated ticketing and point-of-sale options available for mid-market tours and attractions." This insight led to the creation of RocketRez as a platform designed to replace fragmented systems with a single, integrated solution. The company has since grown to serve tours and attractions of every size and vertical. Its platform now includes ticketing, point of sale, membership management, real-time inventory and reporting, and an AI-powered guest communication engine called Relay. RocketRez states that it is trusted by the world's leading tours and attractions, indicating a focus on enterprise and mid-market operators. While the exact founding year is not provided in the available evidence, the company's mission and product evolution reflect a response to the increasing digital expectations of guests and the operational pressures faced by attraction operators. RocketRez continues to develop its platform, emphasizing integration, automation, and data-driven decision-making.
RocketRez founded by John Pendergrast to address outdated ticketing and POS options for mid-market tours and attractions.
Launch of Relay, an AI-powered guest communication engine natively integrated into the RocketRez platform.
Products and positioning
Integrated ticketing, POS, and guest communication platform for tours and attractions, emphasizing per-cap revenue growth and operational efficiency.
RocketRez Ticketing & POS
Integrated platform for selling tickets, memberships, events, and retail across web, onsite, mobile, and reseller channels.
Relay
AI-powered guest communication engine that sends automated messages before, during, and after visits.
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