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Rocketfuel Entertainment

Malaysian media, entertainment, talent management and independent record label company under Astro Malaysia Holdings.

Last updated September 29, 2026

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Overview

Rocketfuel Entertainment Sdn Bhd is a Malaysian media and entertainment company, recording label and talent management firm. It is a wholly owned subsidiary of Astro Malaysia Holdings and was established on 6 February 2017. The company is positioned at the intersection of influencer culture, digital content and traditional entertainment, building a business around developing and managing talent for the Malaysian market. Rocketfuel operates through four main divisions. Rocketfuel Talents handles talent management and represents a large roster of more than 400 artists, including well-known Malaysian celebrities such as Zizan Razak, Remy Ishak and Lisa Surihani, as well as influencers, actors and singers from diverse backgrounds. Rocketfuel Records is an independent recording label whose artists include Hael Husaini, Syamel and Ara Johari, and which also runs a sub-brand called Indie Space Station focused on independent music in Malaysia. Rocketfuel Studio works on digital media content with content creators and new intellectual properties. Rocketfuel Live organises live entertainment events and promotional advertising events for clients. The company's recording artists include Aliff Kimiey, Adam Nazmie, ALPHA, Danial Kifli, Danny, Dinda Dania, Hael Husaini, Hussain, Nadeera Zaini, Ranisha Faizul, Qilo, Sharul Kamal, Tengku Ratu, Wani Kayrie and Yad-Z. Through its divisions, Rocketfuel covers talent representation, music recording, digital content production and live events, making it a diversified entertainment player within the Astro group ecosystem. Rocketfuel Entertainment maintains an official website and an active social media presence across Facebook, Instagram, Threads, TikTok and X, as well as a YouTube channel called Rocketfuel Network. Its operations are focused on the Malaysian market, where it seeks to advance the influencer and entertainment space with a dynamic approach to talent management and digital content.

History

Rocketfuel Entertainment Sdn Bhd was established on 6 February 2017 as a wholly owned subsidiary of Astro Malaysia Holdings. From its founding, the company was designed to develop the influencer market space with polished talent, driven by a dynamic approach to talent management and digital content. The company grew into a multi-division entertainment business. Rocketfuel Talents became its talent management arm, representing a roster of more than 400 artists, including prominent Malaysian celebrities such as Zizan Razak, Remy Ishak and Lisa Surihani, alongside influencers, actors and singers. Rocketfuel Records was formed as an independent recording label with artists including Hael Husaini, Syamel and Ara Johari, and it later introduced a sub-brand called Indie Space Station focused on independent music in Malaysia. Rocketfuel Studio was created to work on digital media content with content creators and new intellectual properties. Rocketfuel Live was set up to organise live entertainment events and promotional advertising events for clients. As part of the Astro Malaysia Holdings group, Rocketfuel Entertainment operates primarily in the Malaysian market. It maintains an official website and a broad social media presence across Facebook, Instagram, Threads, TikTok and X, and runs a YouTube channel called Rocketfuel Network. Its recording artists include Aliff Kimiey, Adam Nazmie, ALPHA, Danial Kifli, Danny, Dinda Dania, Hael Husaini, Hussain, Nadeera Zaini, Ranisha Faizul, Qilo, Sharul Kamal, Tengku Ratu, Wani Kayrie and Yad-Z.

  • Rocketfuel Entertainment Sdn Bhd is established on 6 February 2017 as a wholly owned subsidiary of Astro Malaysia Holdings.

  • Rocketfuel Talents grows to manage more than 400 artists, including celebrities such as Zizan Razak, Remy Ishak and Lisa Surihani.

  • Rocketfuel Records operates as an independent label with artists including Hael Husaini, Syamel and Ara Johari, and launches the Indie Space Station sub-brand for independent music.

Products and positioning

A Malaysian entertainment and influencer-focused talent management and content company within the Astro group, spanning talent representation, independent music, digital content and live events.

  • Rocketfuel Talents

    Talent management division representing over 400 artists, celebrities and influencers.

  • Rocketfuel Records

    Independent recording label with artists such as Hael Husaini, Syamel and Ara Johari; includes sub-brand Indie Space Station.

  • Rocketfuel Studio

    Digital content division working with content creators and new IP.

  • Rocketfuel Live

    Live events division organising entertainment and promotional advertising events for clients.

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