Robust Group

Robust (乐百氏) is a Chinese food and beverage brand created in 1989. It is described as a pioneer and leader of AD calcium milk in China and one of the earliest large enterprises specializing in lactic acid bacteria drinks. The brand also focuses on packaged drinking water for Chinese families and, since 2022, hotel custom bottled mineral water. In 2023 it repositioned itself as a "high-quality healthy beverage expert" and resumed production of classic red-bottle and green-bottle AD calcium milk while launching 0-sucrose AD calcium milk and other new products. Its "乐百氏, ROBUST" trademarks were recognized as China Well-Known Trademarks by the Trademark Office of the State Administration for Industry and Commerce.

Robust (乐百氏) was created in 1989. In that year, the first batch of Robust milk in square bottles with red labels and a capacity of 92 ml was launched in Zhongshan. In 1995, Robust held a large-scale summer camp. In 1996, Robust sweet milk was launched, and the Robust milk line was updated with a new bottle design and color labels. In 1997, Robust invested 200 million to build a purified water production base, launched the Robust purified water series, and fully introduced Robust AD calcium milk to the market. In 1998, Robust launched AD calcium milk with bifid factors, developed mint water, and its purified water advertisement starring Hong Kong star Leon Lai aired in prime time on CCTV. In 1999, the Trademark Office of the State Administration for Industry and Commerce recognized "乐百氏, ROBUST" as China Well-Known Trademarks; new packaging and production lines were also introduced. In 2000, the new product 粒粒果AD钙奶 was launched. In 2014, Robust established an independent drinking water business division focusing on bottled water. In 2019, it launched 15L single-use packaged drinking water for families. In 2022, it obtained three major international certifications and launched 5L, 6.5L, and 12.8L single-use packaged drinking water, and also entered the Chinese hotel custom bottled mineral water business. In 2023, Robust repositioned its brand as a "high-quality healthy beverage expert," resumed production of classic red-bottle and green-bottle AD calcium milk, and launched 0-sucrose AD calcium milk, 0-sucrose light milk tea, and soda sparkling water. It also participated in drafting a national standard for packaging drinking water (barreled) fully automatic rinsing filling capping machine general technical specifications, and received 4 invention patents, 7 design patents, and 9 utility model patent certificates.

• 2025

  Robust won the 'Excellent Performance Award' from Jinjiang Hotel partners and helped Huazhu Hotels upgrade to unified bottle bodies with rare water sources from ten famous mountains and tens of millions of level protection.

• 2024

  Robust won three honors at the Greater Bay Area Outstanding Social Responsibility Enterprise Awards; the classic AD calcium milk sold out within 3 hours on major e-commerce platforms and entered overseas Fengya Supermarket and over 3,000 Haoxianglai stores; the 'Lili Guo' AD calcium milk with pearls sold out on its first day; and Robust formed a strategic alliance with Yajule.

• 2023

  Robust participated in drafting the national standard for fully automatic rinsing, filling, and capping machines for packaged drinking water (barreled); received 4 invention patents, 7 design patents, and 9 utility model patents; resumed production of classic AD calcium milk; and upgraded to launch a 0-sucrose AD calcium milk series, 0-sucrose light milk tea, and soda sparkling water.

• 2022

  Robust obtained three major international certifications: US FDA registration, EU CE, and ISO22000 food safety management system certification; launched 5L, 6.5L, and 12.8L single-use packaged drinking water; and expanded into custom bottled mineral water for hotels.

• 2019

  Robust launched 15L single-use packaged drinking water, focusing on household packaged drinking water.

• 2014

  Robust focused on bottled and barreled water business, establishing an independent drinking water division.

• 2000

  Robust's new yogurt product 'Lili Guo AD calcium milk' was launched.

• 1999

  The 'Robust' and 'ROBUST' trademarks were recognized as China Well-Known Trademarks by the State Administration for Industry and Commerce; new packaging with a whirlwind cap was launched; two 5-gallon bottled water production lines in Zhongshan and Chengdu were completed; and a purified water advertisement starring Hong Kong celebrity Leon Lai aired on CCTV prime time.

• 1998

  Robust launched the AD calcium plus bifidus factor milk drink 'Health Express'; developed Robust mint water.

• 1997

  Robust invested 200 million yuan to build a purified water production base; the Robust purified water series was launched; the Robust AD calcium milk was fully introduced to the market; and the '97 'Fly by plane, tour Beijing, join Windmill' national promotion was held.

• 1996

  Robust sweet milk was launched; the Robust milk line was updated with a new bottle design featuring curves and colorful labels, with better taste and larger capacity at an unchanged price during the promotion.

• 1995

  Robust held a large-scale '95 summer camp themed 'Fly by plane, see the sea, tour Guangdong', attended by 1,000 children and their parents from across the country, totaling 2,000 participants.

• 1989

  The first batch of Robust milk, in square bottles with red labels and a 92 ml capacity, was launched in Zhongshan.

High-quality healthy beverage expert; pioneer and leader of AD calcium milk in China.

• AD calcium milk

  Classic lactic acid bacteria drink; Robust is described as the pioneer and leader of AD calcium milk in China.

• 0-sucrose AD calcium milk

  New generation, healthier AD calcium milk launched in 2023.

• Natural mineral water

  Packaged drinking water product.

• Custom water

  Custom bottled water for hotels, described as China's leading custom water brand.

• Barreled water series

  Packaged drinking water in barrels.

• Soda sparkling water

  Soda sparkling water product.

• 粒粒果AD钙奶

  AD calcium milk with "粒粒果" (made from seaweed extract) and bifid factors.

• 2000

  Source

Read more

1. 1乐百氏robust.com.cn
2. 2关于乐百氏-乐百氏robust.com.cn
3. 3公司新闻-乐百氏robust.com.cn
4. 4践行ESG理念，乐百氏斩获大湾区优秀社会责任企业评选三项荣誉robust.com.cn
5. 5乐百氏zh.wikipedia.org
6. 6Robust Groupwikidata.org
7. 7被达能收购后创始团队出走、品牌没落magazine.caixin.com
8. 8被达能收购后创始团队出走、品牌没落capital.people.com.cn
9. 9被达能收购后创始团队出走、品牌没落m.bjnews.com.cn