Roarbank
Roarbank is an Indian digital banking brand offering a UPI-enabled credit card combined with a savings account, operated by Unity Small Finance Bank.
Last updated September 27, 2026
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Overview
Roarbank is a digital banking brand in India, operated by Unity Small Finance Bank. It is marketed as an all-in-one financial app that combines a credit card, a savings account, and UPI payments into a single card and mobile experience. The brand is positioned around simplicity, no hidden fees, and rewards, targeting users who may not have an extensive credit history. The core product is a RuPay credit card linked to a savings account. According to the official website, the card offers up to 20% cashback on two chosen spending categories each month, an interest-free credit period of up to 62 days, and up to 7% interest per annum on the savings account. The card is described as lifetime free, with no joining or annual fees. A distinctive feature is the 2-in-1 spending mechanism: transactions first draw from the savings account and then from the credit line. The app also supports UPI payments via QR code scanning, instant credit limit approval during registration, EMI conversion for eligible purchases, and a 'shake to pay' feature for nearby transfers. Roarbank is a trademark (No. 6253149) owned by Unity Small Finance Bank. Unity Small Finance Bank operates under a banking licence from the Reserve Bank of India (Licence No. MUM: 149, dated 12 October 2021). The legal entity is Unity Small Finance Limited, with its registered address in Santacruz East, Mumbai. The brand's contact channels include WhatsApp, email (roar@unitybank.co.in), and a toll-free number. The brand is aimed at the Indian retail banking market, leveraging the UPI ecosystem and the growing demand for integrated digital financial services. It competes in the neobanking and fintech space, where traditional banking products are delivered through a mobile-first interface. Roarbank's emphasis on no credit history requirements and instant approval suggests a focus on younger or underbanked customers. As of the available information, Roarbank operates as a product brand under Unity Small Finance Bank, with its services accessible via a mobile app. The brand continues to promote its card and savings combination as a simplified alternative to conventional banking products.
History
Roarbank is a digital banking brand in India, operated by Unity Small Finance Bank. The brand is a trademark (No. 6253149) owned by Unity Small Finance Bank, which holds a banking licence from the Reserve Bank of India (Licence No. MUM: 149, dated 12 October 2021). The legal entity behind the brand is Unity Small Finance Limited, headquartered in Mumbai, Maharashtra. The brand was created to offer an integrated financial experience through a mobile app, combining a credit card, savings account, and UPI payments. Its flagship product is a RuPay credit card that functions as a 2-in-1 card: spending first draws from the linked savings account and then from the credit line. The card is marketed as lifetime free, with no joining or annual fees, and offers up to 20% cashback on two chosen categories each month, an interest-free period of up to 62 days, and up to 7% interest per annum on savings. Roarbank targets Indian consumers seeking a simplified, mobile-first banking solution. It emphasizes accessibility, with no credit history required and instant credit limit approval during app registration. The app includes features such as UPI QR code payments, EMI conversion for eligible transactions, and a 'shake to pay' function for nearby transfers. As part of Unity Small Finance Bank, Roarbank operates within the Indian regulatory framework for small finance banks. The brand's contact details include a WhatsApp channel, email roar@unitybank.co.in, and a toll-free number 1800 209 9999. The official website is roar.bank.in. No specific founding date or founder information for Roarbank is available in the provided evidence. The brand is active and continues to promote its card and savings offerings.
Unity Small Finance Bank receives banking licence from the Reserve Bank of India (Licence No. MUM: 149).
Roarbank trademark (No. 6253149) owned by Unity Small Finance Bank.
Products and positioning
Simplified, rewarding digital banking with no hidden fees and no credit history requirement.
Roarbank 2-in-1 RuPay Credit Card
A RuPay credit card linked to a savings account, offering up to 20% cashback on two chosen categories, up to 62 days interest-free period, and up to 7% interest p.a. on savings. No joining or annual fees.
Roarbank Mobile App
An all-in-one app for managing the card, savings, UPI payments, EMIs, and features like shake-to-pay.
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