Roaming Hunger
Roaming Hunger is a food-truck discovery, booking, catering, and marketing service.
Last updated August 25, 2026
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Overview
Roaming Hunger is a United States-based platform focused on food trucks, mobile food vendors, and event catering. Its service combines a searchable online directory with tools for discovering vendors, locating trucks in real time, arranging food-truck catering, and connecting vendors with promotional and advertising opportunities. The company serves both consumers looking for mobile food and organizations seeking food trucks for private or public events. The business traces its origins to founder Ross Resnick’s interest in Asian street-food culture, which developed during a 2004 study-abroad program while he was attending the University of Southern California. After returning to the United States, Resnick began building a directory as the food-truck industry was emerging. He initially assembled information about trucks and carts across the country without a clearly defined business model. Demand from people who wanted assistance booking vendors for events and marketing activities helped reveal a commercial opportunity, leading the directory to develop into a service business. Roaming Hunger’s consumer-facing platform has historically provided maps and listings showing where participating food trucks are operating. Vendor-entered schedules and, according to the company’s description, information interpreted from social-media posts support location and availability information. Vendor profiles can include photographs, menus, descriptions, cuisine details, and customer reviews. Users can search by location, food type, or individual vendor, save favorite trucks, receive alerts, review vendors, and submit requests for catering. The company has also published editorial material about food trucks, events, and recipes. The business is organized around several service areas. Corporate Catering supports workplace meals and corporate events. Public and Private Catering covers events such as weddings, receptions, parties, and other gatherings. Takeovers and Promotions supports branded activations and marketing campaigns that use food trucks as a mobile promotional channel. Marketplace activities relate to the sale and leasing of food trucks and related mobile-food opportunities. Roaming Hunger expanded its digital access through a consumer iOS application launched in June 2011 and an Android application launched in November 2014. The apps offered functions comparable to the website, including live maps, vendor favorites, menus, photographs, and vendor information. A separate vendor application allowed participating operators to manage locations, enter future schedules, and communicate with followers through social-media functionality. As of June 2015, the company was reported to operate from West Hollywood with 35 employees. In 2024, Greg Liberman was appointed chief executive officer by shareholder Shore Capital. Current operating scale, ownership structure beyond that reported shareholder relationship, financial performance, and the status of individual applications are not established in the supplied reference material.
History
Roaming Hunger emerged from the early growth of the American food-truck industry. Its founder, Ross Resnick, developed an interest in street food while studying abroad in 2004. Exposure to Asian street-food culture influenced his later decision to build a digital resource for mobile-food vendors in the United States. In 2009, Resnick began compiling an online directory of food trucks and carts. The initial project was primarily informational: it brought together scattered details about vendors and helped users identify trucks operating in different locations. At that stage, the project did not have a settled business model. The directory nevertheless addressed a practical problem created by the mobile nature of food trucks: unlike conventional restaurants, vendors frequently changed locations and schedules, making them difficult to find through ordinary business listings. As users and event organizers began asking Resnick to help arrange food trucks for gatherings and marketing initiatives, the service expanded beyond discovery. These requests demonstrated that the directory could serve as an intermediary between vendors and customers who needed catering or promotional services. Roaming Hunger subsequently developed booking and event-support capabilities, creating a business around matching mobile-food operators with private hosts, companies, event producers, and brands. The platform’s website became a central part of this model. It displayed maps and listings intended to show where participating trucks were operating, using schedules entered by vendors and, according to the published description of the service, information interpreted from vendors’ social-media posts. Individual truck, trailer, and cart profiles could contain images, menus, food descriptions, and other vendor information. Consumer features included location and cuisine searches, reviews, favorites, alerts, and the ability to submit requests for new listings or catering. Roaming Hunger also added mobile software. Its iOS application launched in June 2011, followed by an Android application in November 2014. These applications brought the discovery experience to smartphones, with live maps, vendor profiles, menus, images, and favorite-vendor functions. The company additionally offered a vendor application intended to help operators manage service locations, publish future schedules, and communicate with followers. Over time, Roaming Hunger’s business broadened into multiple divisions. Corporate Catering addressed workplace and company events. Public and Private Catering covered weddings, receptions, parties, and other gatherings. Takeovers and Promotions used food trucks in advertising, brand activations, and promotional campaigns. Marketplace activities addressed the sale and leasing of food trucks, extending the company’s role beyond booking individual appearances. The company was reported in June 2015 to have operated from West Hollywood with 35 employees. The supplied historical material does not establish later headcount or a current headquarters. In 2024, Shore Capital, identified in the reference material as a shareholder, appointed Greg Liberman as chief executive officer. No further verified information about subsequent strategy, financial results, acquisitions, or current product availability is provided here.
- 2024
Greg Liberman becomes chief executive officer
[1]Shore Capital appointed Greg Liberman as CEO.
- 2015
West Hollywood operation reported
[1]The company was reported to operate from West Hollywood with 35 employees.
- 2014
Android application launches
[1]The company expanded its mobile offering with an Android application.
- 2011
iOS application launches
[1]Roaming Hunger released an iOS app offering mobile access to food-truck maps and vendor information.
- 2009
Roaming Hunger is founded
[1]Ross Resnick began building an online directory of food trucks and carts as the United States food-truck sector was emerging.
- 2004
Founder develops interest in Asian street-food culture
[1]During a study-abroad program, Ross Resnick encountered Asian street-food culture, an experience later associated with the origins of Roaming Hunger.
Products and positioning
A specialized two-sided platform connecting mobile-food vendors with consumers, event organizers, corporate clients, and marketers.
Discovery platform · 2009
Food-truck directory and live maps
The core discovery service lists food trucks, trailers, and carts and presents location and schedule information through maps. Users can search by geographic area, cuisine, or individual vendor. Profiles may contain photographs, menus, descriptions, and customer feedback, while favorites and alerts help users follow preferred trucks.
Catering service
Event catering booking
Roaming Hunger connects event organizers with mobile-food vendors for catering requests. The service covers corporate functions as well as public and private occasions, including weddings, receptions, parties, and other gatherings.
Marketing service
Takeovers and Promotions
This division uses food trucks as mobile marketing and promotional assets. It supports branded activations and food-truck takeovers intended to bring a company or campaign to a physical audience through a recognizable mobile-food format.
Mobile application · 2011
Consumer mobile applications
The consumer apps brought the website’s discovery functions to iOS and Android devices. Reported features included live maps, vendor profiles, menus, photographs, favorite vendors, and related food-truck content.
Vendor software
Vendor application
A separate vendor-facing application allowed participating operators to manage service locations, enter future schedules, and communicate with followers. It supported the platform’s supply side by helping vendors keep availability and location information current.
Marketplace service
Food-truck marketplace
The Marketplace division is described as supporting the sale and leasing of food trucks. This extends Roaming Hunger’s role from event matching and discovery into transactions involving mobile-food equipment or operating businesses.
Brand decisions
2024
Leadership transition under Shore Capital shareholder oversightStrategyBackground
The reference material states that Shore Capital, identified as a shareholder, appointed a new chief executive in 2024.
Action taken
Greg Liberman was appointed chief executive officer of Roaming Hunger.
Aftermath
The supplied sources do not describe subsequent operational, financial, or strategic effects.
Recent events
- 2024
Greg Liberman appointed chief executive officer[1]
Leadership change
Shareholder Shore Capital appointed Greg Liberman as Roaming Hunger’s chief executive officer.
- 2014
Roaming Hunger launches Android application[1]
Product launch
An Android application was introduced with functionality comparable to the website and iOS application, including vendor discovery, menus, photographs, and favorites.
- 2011
Roaming Hunger launches iOS application[1]
Product launch
The company introduced an iOS application extending its food-truck discovery service to mobile users, including access to live maps and vendor information.
Sources3 sources
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