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Road Safe America

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Road Safe America is an American nonprofit road-safety advocacy organization focused especially on reducing speed-related crashes involving large commercial trucks.

Last updated August 25, 2026

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Overview

Road Safe America is an American nonprofit organization devoted to preventing traffic deaths and serious injuries, with particular emphasis on the risks posed by speeding heavy trucks. The organization was created by Steve and Susan Owings after their son, Cullum Owings, died on December 1, 2002, when his car was struck by a speeding truck. His death led the family to pursue public-policy and industry changes intended to reduce the severity and frequency of truck-involved crashes. The organization’s central policy campaign concerns mandatory speed limiters for Class 7 and Class 8 commercial trucks. These vehicles, generally weighing 26,001 pounds or more, can cause especially severe damage in high-speed collisions. Road Safe America argues that speed-limiter technology has been installed in heavy trucks for decades, including as standard equipment on trucks manufactured since the 1990s, but that the technology has not universally been required to operate at a regulated maximum speed. In its view, leaving the setting voluntary can create an uneven competitive environment: carriers that voluntarily limit fleet speeds may face pressure from operators that allow higher speeds, even though lower speeds can improve stopping distance, crash outcomes, and fuel economy. Road Safe America has advocated a national requirement that large trucks use speed governors or electronic speed limiters. The organization has commonly promoted a 65-mile-per-hour maximum setting, while also discussing the broader safety principle that commercial vehicles should operate at speeds compatible with roadway conditions and safe stopping distances. Its argument is based on the relationship between speed and crash risk: higher speed reduces the time available to respond to hazards, increases stopping distance, and raises the energy released in a collision. The organization’s advocacy has involved engagement with federal transportation policymakers, trucking companies, insurers, safety advocates, and industry associations. Reference material identifies support from the American Trucking Associations and numerous national carriers for a federal speed-limiter requirement, although the policy has remained a subject of regulatory and industry debate. Road Safe America has also pointed to public support for the proposal; a 2018 survey cited by the organization reported that 79 percent of likely voters favored requiring large trucks to use speed limiters set to 65 miles per hour, while 13 percent opposed the measure. Road Safe America is best understood as a focused public-interest advocacy brand rather than a consumer product company. It does not primarily sell goods or operate a commercial trucking fleet. Its public identity is tied to educational communications, policy advocacy, coalition building, and efforts to persuade regulators and elected officials to adopt measures that reduce unsafe truck speeds. The organization’s work places it within the broader road-safety and commercial-vehicle safety movement in the United States.

History

Road Safe America emerged from a family tragedy. On December 1, 2002, Cullum Owings died after his automobile was hit by a speeding truck. His parents, Steve and Susan Owings, subsequently established the organization to promote measures that could prevent similar crashes and reduce the consequences of collisions involving large commercial vehicles. The organization’s work developed around truck speed management. Road Safe America has argued that modern heavy trucks already possess the technical capacity to limit vehicle speed and that the main policy gap is the absence of a universal requirement to activate and enforce an appropriate limit. Class 7 and Class 8 trucks, which weigh at least 26,001 pounds, have substantial mass and require greater distance to stop. In a collision, their size and momentum can make excessive speed particularly destructive. The organization therefore treats speed control as a practical, technologically available intervention rather than a purely aspirational safety goal. Road Safe America has emphasized that speed limiters have been installed in heavy trucks for decades, with the relevant equipment built into trucks manufactured since the 1990s. Many carriers have voluntarily set maximum speeds for their fleets, both for safety and for operating-cost reasons such as fuel efficiency. The organization has contended that voluntary adoption does not provide a uniform national standard and may place safety-oriented carriers at a competitive disadvantage if other fleets permit higher speeds. Its principal advocacy objective has been federal action requiring speed limiters on large trucks, commonly using a proposed maximum of 65 miles per hour. The campaign has involved appeals to the U.S. Department of Transportation and wider engagement with trucking-industry stakeholders, insurers, safety organizations, and national motor carriers. Reference material also identifies the American Trucking Associations among supporters of a federal requirement. The policy has been discussed in public reporting and transportation-policy debates, including a New York Times article from 2005 describing the Owings family’s efforts to secure mandatory use of truck speed governors. Road Safe America has supplemented policy advocacy with arguments about the basic mechanics of speeding. A faster vehicle has less time to detect and respond to an emergency, needs more distance to stop, and transfers more energy during a crash. These effects are amplified when the vehicle is a heavily loaded commercial truck. The organization has also cited public-opinion research to demonstrate support for its proposal. A 2018 survey attributed to McLaughlin and Associates found that 79 percent of likely voters supported requiring large trucks to use 65-mile-per-hour speed limiters, compared with 13 percent who opposed the requirement. The organization’s public role is that of a specialized road-safety nonprofit. It is not primarily a vehicle manufacturer, trucking carrier, or consumer-facing product brand. Its activities center on policy communication, coalition building, public education, and pressure for regulatory standards intended to make truck speeds more consistent and predictable. Available reference material does not establish a complete chronology of its internal leadership, funding, headquarters, or later organizational activities, so those details remain unspecified here.

  • 2018

    Organization cites public support for a 65-mile-per-hour truck limit

    [1]

    Road Safe America cited survey results showing majority support among likely voters for requiring large trucks to use speed limiters set to 65 miles per hour.

  • 2005

    Truck speed-governor advocacy receives national press coverage

    [1]

    A New York Times report described the Owings family’s efforts to persuade policymakers to mandate speed governors for large trucks.

  • 2002

    Death of Cullum Owings prompts the organization’s creation

    [1]

    Cullum Owings died on December 1, 2002, after his car was struck by a speeding truck. His parents, Steve and Susan Owings, founded Road Safe America in response.

Products and positioning

A nonprofit road-safety advocacy organization focused on reducing preventable crashes by promoting safer operating speeds for large commercial trucks.

Product categories. Road-safety advocacy · Commercial-truck speed-limiter policy campaigns · Public education and safety communications · Coalition and regulatory advocacy

Marketing campaigns

  • Mandatory speed limiters for large trucks

    United States

    Road Safe America campaigns for federal requirements that Class 7 and Class 8 trucks use their installed speed-limiter technology, commonly advocating a maximum setting of 65 miles per hour.

    Outcome. The proposal has attracted support from some trucking organizations, insurers, national carriers, and members of the public, but the available material does not establish that a universal federal mandate was adopted.

Brand decisions

  • Focus advocacy on speed control in heavy commercial trucksStrategy

    Background

    Following the death of Cullum Owings in a collision with a speeding truck, the organization identified excessive speed by large trucks as a preventable road-safety problem.

    Action taken

    Road Safe America concentrated its public-policy work on requiring the use of speed limiters in Class 7 and Class 8 trucks, with 65 miles per hour commonly presented as the target maximum.

    Aftermath

    The issue became the organization’s defining campaign and attracted involvement from trucking, insurance, and transportation-policy stakeholders.

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