River City Cinema
A four-screen neighbourhood cinema in Peace River, Alberta, operated by Magic Lantern Theatres.
Last updated September 29, 2026
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Overview
River City Cinema is a motion picture exhibition venue located in the heart of Peace River, Alberta, Canada. Formerly known as Cinema 72, the cinema has been refurbished with a newly designed lobby and brand new state-of-the-art washrooms, and has expanded to four screens with comfortable seating. Three of its auditoriums are wheelchair accessible. The venue is operated by Magic Lantern Theatres, a Canadian motion picture exhibition company established in Edmonton in 1984 with a mandate to revive the love of friendly, neighbourhood cinemas; Magic Lantern currently operates 10 cinema locations with 29 screens across Canada. Beyond standard film screenings, River City Cinema offers a range of services including private rentals of auditoriums for private film viewings, auditorium rental for meetings, conferences or gaming, school and daycare activities, and on-screen advertising. A Party Room is available for birthday parties and meetings, and birthday parties are welcomed. The cinema runs matinees every Sunday afternoon and on selected days when children's pictures are playing, and offers a special family admission price so large families can attend at a bargain price at any time. Tuesday is discount night, with all seats priced at $6. A toll-free movie information line allows out-of-town customers to check movie information free of charge. The cinema's programming includes current releases and encore presentations; its website lists showtimes and a coming soon section, and visitors can sign up for movie showtimes. River City Cinema serves as a local entertainment hub for Peace River and the surrounding region, combining first-run film exhibition with community-oriented services and events.
History
River City Cinema is located in the heart of Peace River, Alberta, Canada. It was formerly known as Cinema 72 before being refurbished and rebranded as River City Cinema. The renovation introduced a newly designed lobby and brand new state-of-the-art washrooms, and the venue expanded to four screens with comfortable seating; three auditoriums are wheelchair accessible. A Party Room was added for birthday parties and meetings. The cinema is operated by Magic Lantern Theatres, a Canadian motion picture exhibition company established in Edmonton in 1984 with a mandate to revive the love of friendly, neighbourhood cinemas. Magic Lantern currently operates 10 cinema locations with 29 screens across Canada, of which River City Cinema is one. Over time the cinema has developed a community-oriented service mix. It offers private rentals giving groups private access to an auditorium to watch a film, auditorium rental for private events such as meetings, conferences or gaming, activities for schools and daycares, and advertising on its cinema screens. It runs matinees every Sunday afternoon and on selected days when children's pictures are playing, welcomes birthday parties, and offers a special family admission price so large families can attend at a bargain price at any time. Tuesday is discount night with all seats at $6, and a toll-free movie information line allows out-of-town customers to check movie information free. The cinema's website provides showtimes, a coming soon section, and a sign-up for movie showtimes.
Formerly known as Cinema 72 before being refurbished and rebranded as River City Cinema.
Refurbished with a newly designed lobby and brand new state-of-the-art washrooms.
Expanded to 4 screens with comfortable seating; three auditoriums are wheelchair accessible.
Magic Lantern Theatres, the operator, was established in Edmonton in 1984.
Magic Lantern Theatres currently operates 10 cinema locations with 29 screens across Canada.
Products and positioning
A friendly, neighbourhood cinema offering first-run films, community events and affordable family admission in Peace River, Alberta.
Film screenings
Encore presentations
Matinees
Private rentals
Auditorium rental
School and daycare activities
On-screen advertising
Birthday parties
Sources5 sources
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