Riskified
E-commerce fraud prevention and transaction risk decisioning platform.
Last updated August 24, 2026
AI crawler reads
No AI crawler has read this profile since Oct 28, 2026.
Overview
Riskified is an Israeli software company that provides fraud prevention, chargeback protection, and risk decisioning services for e-commerce merchants. Founded in 2012 by Eido Gal and Assaf Feldman, the company developed a software-as-a-service model intended to help online retailers approve more legitimate transactions while identifying fraudulent activity. Its technology analyzes transaction and customer behavior using machine learning and related detection methods, including behavioral analysis, elastic linking, and proxy detection. The company’s central proposition is that merchants should not have to choose between aggressive fraud screening and sales growth. Conventional rules-based controls can block legitimate customers, creating false declines and lost revenue, while insufficient screening can expose merchants to payment fraud and chargebacks. Riskified positions its platform as a way to make more granular decisions by evaluating signals associated with a transaction, shopper, device, and broader network of activity. A distinctive element of the company’s model is its chargeback guarantee. Transactions approved through its technology are backed by a money-back guarantee in the event of fraud, according to the company’s described offering. This shifts some of the financial risk associated with approved transactions from the merchant to Riskified and makes the service more than a conventional analytics or dashboard product. Its commercial value therefore depends on both the quality of its decisions and its ability to manage fraud exposure at scale. Riskified operates in the e-commerce technology and financial-risk management sectors. Its customers are online merchants and marketplaces that need to manage payment risk, account abuse, and related forms of digital commerce fraud. The company’s platform is designed for use across international online commerce rather than for a single national market or retail category. Its positioning is that of a technology-enabled, enterprise-oriented risk partner rather than a consumer-facing payment brand. Riskified raised institutional funding during its private-company period. By 2018, it had secured approximately $63.7 million in funding, and in November 2019 it announced a Series E round of $165 million led by General Atlantic, with participation from Fidelity Management & Research, Winslow Capital, and existing investors. These financings supported the company’s expansion before it became publicly traded. On July 28, 2021, Riskified completed its initial public offering on the New York Stock Exchange under the ticker symbol RSKD. The offering valued the company at approximately $4.3 billion at the time. As a public company, Riskified remains focused on software for fraud prevention, chargeback management, and e-commerce risk decisions. Publicly available reference material in this dossier does not establish a more detailed current product portfolio, leadership roster, or subsequent corporate developments.
History
Riskified was established in 2012 by Eido Gal and Assaf Feldman in Israel. The company entered the expanding market for online-commerce fraud prevention, where merchants faced a persistent tension between accepting more transactions and controlling payment fraud. Its service model was built around software-as-a-service delivery, allowing merchants to use automated risk decisions rather than relying only on manually maintained rules or isolated payment checks. Riskified’s technology applies machine learning and behavioral analysis to transaction assessment. The reference material also identifies elastic linking and proxy detection as components of its approach. These methods are intended to connect related signals across activity and to identify attempts to conceal a user’s or device’s characteristics. By combining multiple signals, the platform seeks to distinguish legitimate customers from fraudulent behavior while reducing false declines. This is particularly important in e-commerce, where an incorrectly rejected transaction can represent both immediate lost revenue and a damaged customer relationship. The company also developed a commercial proposition around chargeback protection. When a transaction approved by its technology later results in fraud, Riskified’s stated model provides a 100 percent money-back guarantee for the chargeback. This guarantee makes the provider financially accountable for at least part of the risk attached to its approval decisions. It also gives merchants a reason to consider outsourcing or supplementing internal fraud operations with a specialized platform. The model requires Riskified to balance approval rates, customer experience, and fraud losses rather than optimizing only one of those measures. Riskified attracted outside investment as it expanded. By 2018, the company had secured approximately $63.7 million in funding. In November 2019, it announced a Series E financing of $165 million. General Atlantic led the round, while Fidelity Management & Research, Winslow Capital, and existing investors also participated. The financing marked a significant stage in the company’s private-market development and provided capital for continued growth in the e-commerce risk technology sector. The company subsequently moved from private financing to the public markets. On July 28, 2021, Riskified launched its initial public offering on the New York Stock Exchange, where it trades under the symbol RSKD. The IPO valued the company at approximately $4.3 billion at the time. This transition gave Riskified access to public-market capital and made its operating and financial performance subject to public-company reporting requirements. Riskified’s documented business remains centered on software for fraud detection, transaction approval, and chargeback management. Its customers are online merchants and marketplaces operating in global digital commerce. The available reference material does not provide enough information to describe later product launches, acquisitions, executive changes, geographic offices, or post-IPO financial performance reliably. Accordingly, those areas are left open rather than supplemented with unverified claims.
- 2021
Riskified becomes publicly traded
[1]Riskified launched its initial public offering on the New York Stock Exchange on July 28, 2021, under the ticker RSKD, at an approximately $4.3 billion valuation.
- 2019
Riskified announces Series E financing
[1]The company announced a $165 million Series E round led by General Atlantic, with participation from Fidelity Management & Research, Winslow Capital, and existing investors.
- 2018
Private funding reaches approximately $63.7 million
[1]By 2018, Riskified had secured approximately $63.7 million in funding during its private-company period.
- 2012
Riskified is founded
[1]Eido Gal and Assaf Feldman founded Riskified in Israel to develop software for e-commerce fraud prevention and transaction risk assessment.
Products and positioning
Enterprise-oriented e-commerce fraud prevention and risk decisioning supported by machine learning and chargeback protection.
E-commerce fraud prevention and risk decisioning
Riskified Decision Platform
Riskified’s core software platform evaluates e-commerce transactions and related behavioral signals to support automated decisions about fraud risk. The described technology uses machine learning, behavioral analysis, elastic linking, and proxy detection. The platform is intended to help merchants approve legitimate customers, reduce fraudulent transactions, and limit false declines. Approved transactions are associated with Riskified’s stated chargeback money-back guarantee, making the offering a combination of risk analytics, decision automation, and financial protection.
Brand decisions
2021
Riskified completes its initial public offeringOtherBackground
After developing its SaaS fraud-prevention business and raising private capital, Riskified moved to the public markets.
Action taken
The company launched an IPO on the New York Stock Exchange under the ticker RSKD on July 28, 2021.
Aftermath
Riskified became a publicly traded company and was valued at approximately $4.3 billion at the time of the offering.
IPO valuation. Approximately $4.3 billion (July 28, 2021)
2019
Riskified pursues large-scale private financingStrategyBackground
Riskified was expanding its software business for online fraud prevention and required additional capital before entering the public markets.
Action taken
The company announced a $165 million Series E financing led by General Atlantic, with other institutional and existing investors participating.
Aftermath
The financing supported Riskified’s development as a privately funded e-commerce technology company before its later IPO.
Series E financing. $165 million (November 2019)
Recent events
Riskified begins trading on the NYSE[3]
Reported:
Riskified began trading on the New York Stock Exchange on July 29, 2021, at a reported company valuation of $3.3 billion.
Riskified announces initial public offering[4]
Reported:
Riskified announced an initial public offering of 17,500,000 Class A ordinary shares and said it intends to list the shares on the New York Stock Exchange under ticker symbol RSKD. The offering was proposed, and its price range was stated as expected.
Riskified filed for a proposed NYSE IPO[5]
Reported:
Riskified filed a prospectus for a proposed initial public offering on the New York Stock Exchange; the company had not yet stated its target valuation.
Sources6 sources
Cite this profile: Cite the canonical profile. /brand-wiki/riskified · Editorial policy · How profiles are compiled