Riser Music
Riser Music is a Thai music label established by GMMTV to develop, manage, and promote music careers for its artists.
Last updated August 25, 2026
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Overview
Riser Music is a Thai music label and artist-development platform established in 2023 as a subsidiary of GMMTV. It was created to provide a dedicated home for the music activities of GMMTV performers, with an emphasis on solo artists, idol groups, artist releases, and live music activity. The label operates within the wider GMM ecosystem: GMMTV provides the television and entertainment platform from which many of its artists originate, while GMM Music handles distribution and Universal Music Japan distributes Riser Music releases in Japan. The label was publicly introduced on 20 January 2023 through its social-media channels, initially presenting Perawat Sangpotirat, Korapat Kirdpan, and Vachirawit Chivaaree as its solo artists. Riser Music then held a formal launch event on 5 April 2023 at Square A, CentralWorld in Bangkok. Tanatat Chaiyaat was announced as the label's executive at that event. The launch positioned Riser Music as a focused music operation within GMMTV rather than simply a collection of soundtrack releases associated with television actors. Riser Music expanded rapidly during its first years. The five-member boy group LYKN, assembled through the survival program Project Alpha, debuted under the label with the single "May I?!" on 5 May 2023. On the same date, the four-member girl group Sizzy moved to Riser Music after previously being managed under GMMTV Records. Metawin Opas-iamkajorn also joined the label during 2023. In 2024, the roster grew through the addition of Nattawat Jirochtikul, Norawit Titicharoenrak, Phuwin Tangsakyuen, and Tanapon Sukumpantanasan, while the label introduced JASP.ER, a four-member boy group made up of GMMTV actors. JASP.ER released its debut single, "Sadistic," on 19 December 2024. The label continued to broaden its group portfolio in 2025. Felizz, a six-member girl group previously known as Riser Rookies, made its formal debut with "See Through" on 23 May 2025. Later that year, the four-member male group Clo'ver debuted with "คนคุ้นคอย (Next To You)" on 27 November 2025. In 2026, Riser Music introduced its first duo, EmiBonnie, whose debut single "ยิ่งชิดยิ่งคิด (Fall For You)" was released on 24 February. The label also added Gawin Caskey after his appearances at the Riser Music T-Pop Showcase 2026 concerts. Riser Music's business scope therefore combines recorded music, artist management, group formation, talent development, and concert promotion. Its roster spans established GMMTV actors pursuing solo careers and newer acts developed through audition or survival-show formats. The label's releases are primarily connected to Thailand's contemporary T-pop and television-driven entertainment market, while its Japanese distribution arrangement gives selected releases access to Japan. Publicly available information identifies the label's principal role and roster, but does not disclose standalone revenue, capitalization, or ownership percentages.
History
Riser Music was established in 2023 as a GMMTV subsidiary dedicated to music-focused artist development. Its creation gave GMMTV performers and emerging acts a specialized label structure for recordings, management, promotion, and live work. The label's releases are distributed by GMM Music, with Universal Music Japan handling releases in Japan. Riser Music first appeared publicly on 20 January 2023, when it introduced Perawat Sangpotirat, Korapat Kirdpan, and Vachirawit Chivaaree through its social-media channels. A formal launch followed on 5 April at Square A, CentralWorld in Bangkok. The event presented the label's initial artists and projects and identified Tanatat Chaiyaat as its executive. The first major group launch came on 5 May 2023, when LYKN released "May I?!". The five-member boy group had been formed through the survival program Project Alpha. On the same day, Sizzy joined Riser Music after being managed under GMMTV Records since 2019. Metawin Opas-iamkajorn also became part of the label's 2023 roster. During 2024, Riser Music expanded its soloist base with Nattawat Jirochtikul, Norawit Titicharoenrak, Phuwin Tangsakyuen, and Tanapon Sukumpantanasan. It also developed JASP.ER, a four-member boy group composed of GMMTV actors Archen Aydin, Thanaboon Kiatniran, Pongsapak Udompoch, and Naravit Lertratkosum. JASP.ER debuted with "Sadistic" on 19 December 2024. The label added further group formats in 2025. Felizz, a six-member girl group formerly identified as Riser Rookies, debuted with "See Through" on 23 May. Clo'ver, a four-member male group including Project Alpha contestants, released "คนคุ้นคอย (Next To You)" on 27 November. In 2026, Riser Music launched EmiBonnie, its first duo, with "ยิ่งชิดยิ่งคิด (Fall For You)" on 24 February. Gawin Caskey subsequently joined after appearing at the Riser Music T-Pop Showcase 2026 concerts. The label's documented development shows a progression from a small roster of actor-soloists to a broader T-pop operation incorporating soloists, duos, boy groups, girl groups, talent-show graduates, and concert programming. Its current public profile is closely linked to GMMTV's entertainment talent pipeline, while its distribution arrangements support circulation of releases beyond Thailand, particularly in Japan.
- 2026
EmiBonnie launches
[1]EmiBonnie became the label's first duo and released "ยิ่งชิดยิ่งคิด (Fall For You)" on 24 February.
- 2025
Felizz debuts
[1]Felizz, formerly known as Riser Rookies, debuted with "See Through" on 23 May.
- 2025
Clo'ver debuts
[1]Clo'ver released its first single, "คนคุ้นคอย (Next To You)," on 27 November.
- 2024
JASP.ER debuts
[1]JASP.ER released its debut single, "Sadistic," on 19 December.
- 2023
Riser Music is introduced
[1]The label was established as a GMMTV subsidiary and introduced its initial solo artists through social media on 20 January.
- 2023
Formal Bangkok launch
[1]Riser Music presented its artists and projects at Square A, CentralWorld, on 5 April and announced Tanatat Chaiyaat as its executive.
- 2023
LYKN debuts
[1]LYKN released its debut single, "May I?!," on 5 May.
Products and positioning
A GMMTV-affiliated Thai label focused on developing screen performers and emerging idol acts into music artists, with activity across solo releases, group debuts, artist management, and live performance.
Recorded music · 2023
Solo artist releases
Riser Music manages solo recording careers for GMMTV-affiliated performers. The publicly identified solo roster includes Krist, Nanon, Win, Fourth, Gemini, Phuwin, Perth, and Gawin. These activities form one of the label's central connections between television talent and Thailand's contemporary pop market.
Boy group · 2023
LYKN
LYKN is a five-member boy group formed through the survival show Project Alpha. Its members are William, Lego, Nut, Hong, and Tui. The group began its Riser Music career with the single "May I?!" on 5 May 2023.
Boy group · 2024
JASP.ER
JASP.ER is a four-member boy group composed of Joong, Aou, Santa, and Pond. The group was introduced by Riser Music in 2024 and released its debut single, "Sadistic," on 19 December 2024.
Girl group · 2025
Felizz
Felizz is a six-member girl group consisting of Chari, Jaoying, Chelsea, Pream, Acare, and Sangt. Formerly known as Riser Rookies, the group made its formal debut with "See Through" on 23 May 2025.
Boy group · 2025
Clo'ver
Clo'ver is a four-member male group comprising Barcode, Keen, Ashi, and Aungpao. The group debuted with "คนคุ้นคอย (Next To You)" on 27 November 2025. Several members were contestants on Project Alpha.
Duo · 2026
EmiBonnie
EmiBonnie is Riser Music's first signed duo. It consists of Emi, also identified as Thasorn Klinnium, and Bonnie, also identified as Pattraphus Borattasuwan. The duo released "ยิ่งชิดยิ่งคิด (Fall For You)" on 24 February 2026.
Marketing campaigns
- 2026Riser Music T-Pop Showcase 2026
Thailand
A concert showcase presented Riser Music artists and was associated with Gawin Caskey's subsequent addition to the label's roster.
Outcome. The showcase supported the label's live-performance profile and preceded Gawin Caskey's signing.
Brand decisions
2024
Expand into new group formatsProduct launchBackground
After building its initial soloist roster, Riser Music expanded its group portfolio.
Action taken
The label introduced JASP.ER, which debuted with "Sadistic" on 19 December 2024.
Aftermath
The roster broadened beyond actor-soloists to include a dedicated multi-member boy group.
2023
Create a dedicated GMMTV music labelStrategyBackground
GMMTV established Riser Music to provide a specialized platform for the music careers of its artists.
Action taken
The label was launched with soloists, group projects, artist management, and music promotion as its stated operating focus.
Aftermath
Riser Music subsequently expanded into multiple solo, duo, boy-group, and girl-group formats.
2023
Launch LYKN through Project AlphaProduct launchBackground
The label used the survival-show pipeline to create a new five-member boy group.
Action taken
LYKN debuted with the single "May I?!" on 5 May 2023.
Aftermath
The debut established a group-development model that Riser Music later used for additional acts.
Sources1 sources
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