Rise shaving cream

Rise shaving cream was a personal-care brand introduced by Carter-Wallace in 1949. Its principal historical distinction was its aerosol packaging: the brand is described as the first shaving cream to be sold in an aerosol can. This packaging format represented a notable change from traditional shaving-cream containers and positioned Rise within the development of convenience-oriented men's grooming products. The brand is also associated with a 1963 Federal Trade Commission false-advertising case. The FTC charged Carter-Wallace after a Rise television commercial used a substitute material described as a phony substance resembling shaving cream. The episode illustrates the regulatory scrutiny applied to demonstrations of consumer products, particularly when advertising imagery could give viewers a misleading impression of a product's performance or appearance. Available reference material provides limited information about Rise's later product range, ownership history, distribution, market footprint, sales, or present availability. Carter-Wallace is documented as the company that introduced the brand, but the supplied sources do not establish whether Rise remains commercially active, has been discontinued, or has changed ownership. Accordingly, its current status, headquarters, website, operating markets, and executives are not identified here.

Rise shaving cream was introduced by Carter-Wallace in 1949. The brand's principal historical innovation was its use of an aerosol can, and reference material identifies Rise as the first shaving cream sold in that format. Aerosol packaging made the product distinct from shaving creams traditionally sold in jars, tubes, or other non-pressurized containers and connected the brand with the broader movement toward more convenient packaged grooming products. The most documented later event in Rise's history occurred in 1963, when the Federal Trade Commission charged Carter-Wallace with false advertising. The case concerned a Rise television commercial that used a phony substance resembling shaving cream. The regulatory action focused on the presentation used in the advertisement rather than establishing a broader product-history narrative. It remains the principal controversy associated with the brand in the available reference material and demonstrates the importance of accurate product demonstrations in consumer advertising. The supplied sources do not provide a detailed account of Rise's subsequent marketing, product extensions, distribution, ownership, financial performance, or eventual commercial status. They also do not establish a current website, headquarters, executive team, or active operating markets. The brand is therefore documented primarily through its 1949 aerosol introduction and the 1963 advertising case, while its present-day status remains unknown.

• 1963

  Federal Trade Commission false-advertising charge

  [1]Rise shaving creamen.wikipedia.org

  The FTC charged Carter-Wallace with false advertising after a Rise television advertisement used a substitute material resembling shaving cream.

• 1949

  Rise introduced in an aerosol can

  [1]Rise shaving creamen.wikipedia.org

  Carter-Wallace introduced Rise shaving cream, which is described as the first shaving cream to be sold in an aerosol can.

A convenience-oriented shaving-cream brand distinguished historically by aerosol packaging.

• Shaving cream · 1949

  Rise shaving cream

  Rise was a shaving-cream product introduced by Carter-Wallace in 1949. Its defining packaging feature was an aerosol can, a format identified in reference material as a first for shaving cream. Beyond the aerosol presentation, the available sources do not document specific formulations, sizes, fragrances, product extensions, or current availability.

• 1963

  False-advertising charge involving a Rise television commercial

  The Federal Trade Commission charged Carter-Wallace with false advertising after a television commercial for Rise used a phony substance resembling shaving cream. The event is the principal documented regulatory controversy associated with the brand.

  Source

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• 1949

  Launch of aerosol-packaged Rise shaving creamProduct launch

  Background

  Carter-Wallace introduced Rise at a time when aerosol packaging was becoming a notable convenience format for consumer products.

  Action taken

  The company launched Rise shaving cream in an aerosol can, a format described as the first of its kind for shaving cream.

  Aftermath

  The launch gave Rise a documented place in the history of packaged shaving products. The available sources do not establish its commercial performance or long-term market impact.

  Source

• 1949

  Rise introduced in aerosol packaging[1]Rise shaving creamen.wikipedia.org

  Product launch

  Carter-Wallace introduced Rise shaving cream, described as the first shaving cream sold in an aerosol can.

1. 1Rise shaving creamen.wikipedia.org