Rimas Entertainment

Rimas Entertainment is an independent record label based in San Juan, Puerto Rico, with additional offices in Miami, Caracas, and Medellín. Founded in 2014 by Rafael Ricardo Jimenez-Dan, the company operates primarily in reggaeton and Latin trap and has become one of the more visible independent forces in contemporary Latin urban music. Its artist and partner roster has included Bad Bunny, Karol G through Habibi Management, RaiNao, Mora, Arcángel, Omar Courtz, Tempo, Eladio Carrión, Pailita, Cris MJ, Amenazzy, Corina Smith, Neutro Shorty, Gigolo & La Exce, Jowell & Randy, Big Soto, Vico C through Nain Music, Nino Neil, Quevedo, and Sech, among others. The label's importance is connected to the international growth of Puerto Rican and wider Latin urban music. Rather than operating only as a conventional recording imprint, Rimas has combined artist representation, music production, promotion, and distribution relationships. Its activity spans Puerto Rico, the United States, and multiple Latin American markets, supported by offices in several major regional music centers. The company distributes music through The Orchard, giving its releases access to a global digital-distribution infrastructure while retaining an independent-label identity. Rimas's best-known association is with Bad Bunny, whose career has helped make the label internationally recognizable. The company has also worked with artists from Puerto Rico, Venezuela, Colombia, Chile, and other Spanish-speaking markets, reflecting a roster strategy centered on Latin urban genres rather than a single national market. Its catalog and partnerships cover established figures as well as newer performers in reggaeton, Latin trap, and adjacent urban styles. In 2021, Rimas entered into a distribution arrangement with The Orchard connected to the creation of Sonar, a new label. In 2023, Rafael Ricardo Jimenez-Dan sold a 60 percent stake in Rimas to Noah Assad, changing the company's ownership structure and making Assad its controlling owner. In 2025, Rimas acquired a stake in Dale Play Records, extending its involvement in the Latin music business beyond its own core label operations. The available reference material does not specify the exact financial terms of the stake transactions or provide a current corporate website, public listing, revenue figures, or a complete management roster.

Rimas Entertainment was established in 2014 by Rafael Ricardo Jimenez-Dan in Puerto Rico. It developed as an independent record-label company focused on Latin urban music, particularly reggaeton and Latin trap. From its San Juan base, the business expanded its operational reach through offices in Miami, Caracas, and Medellín, placing it within a network that connects Puerto Rican music with the broader Latin American and United States markets. The label's roster and partnerships have included artists from several parts of the Latin music ecosystem. Its best-known association is Bad Bunny, whose international success brought substantial visibility to Rimas. The company has also represented or worked with artists including Karol G through Habibi Management, RaiNao, Mora, Arcángel, Omar Courtz, Tempo, Eladio Carrión, Pailita, Cris MJ, Amenazzy, Corina Smith, Neutro Shorty, Gigolo & La Exce, Jowell & Randy, Big Soto, Vico C through Nain Music, Nino Neil, Quevedo, and Sech. This roster reflects a focus on Spanish-language urban music and a willingness to work across national scenes and career stages. Rimas's business model extends beyond issuing recordings. The company combines label functions with artist representation, production, promotion, and distribution. Its releases are distributed through The Orchard, a relationship that gives the independent label access to international distribution capabilities. In 2021, Rimas and The Orchard entered into a distribution deal associated with Sonar, a new record label created through the arrangement. A major ownership transition occurred in 2023. Rafael Ricardo Jimenez-Dan sold 60 percent of his stake to Noah Assad, making Assad the controlling owner. The transaction marked a shift from the company's founding ownership structure while leaving Rimas positioned as an active independent participant in Latin music. The available source does not disclose the transaction's financial value or describe all governance changes resulting from it. In 2025, Rimas acquired a stake in Dale Play Records. This investment broadened the company's participation in the Latin music-label sector and indicated an interest in developing relationships beyond its primary Rimas imprint. The available reference material does not identify the size of the stake, the purchase price, or the precise operational consequences of the transaction. Rimas remains an active Puerto Rican independent record label with a regional office network and a catalog centered on reggaeton, Latin trap, and related Latin urban genres.

• 2025

  Investment in Dale Play Records

  [1]Rimas Entertainmenten.wikipedia.org

  Rimas acquired a stake in Dale Play Records, expanding its involvement in the Latin record-label market.

• 2023

  Noah Assad acquires 60 percent stake

  [1]Rimas Entertainmenten.wikipedia.org

  Founder Rafael Ricardo Jimenez-Dan sold 60 percent of his stake in the company to Noah Assad.

• 2021

  Distribution relationship with The Orchard and launch of Sonar

  [1]Rimas Entertainmenten.wikipedia.org

  Rimas entered a distribution deal with The Orchard associated with the creation of Sonar, a new record label.

• 2014

  Rimas Entertainment is founded

  [1]Rimas Entertainmenten.wikipedia.org

  Rafael Ricardo Jimenez-Dan founded Rimas Entertainment in Puerto Rico as an independent record-label company.

An independent Latin urban music company centered on reggaeton, Latin trap, artist development, and cross-border distribution.

• Music catalog · 2014

  Recorded music releases

  Rimas releases and promotes recorded music, with a concentration on reggaeton, Latin trap, and related Latin urban genres. Its catalog includes work associated with artists such as Bad Bunny, Mora, Arcángel, Eladio Carrión, Quevedo, Sech, and other performers represented by or connected to the company.

• Artist services · 2014

  Artist representation and management

  The company's activities include artist representation and management in addition to traditional label services. The available reference identifies relationships involving artists and management entities, including Karol G through Habibi Management and Vico C through Nain Music.

• Record label · 2021

  Sonar

  Sonar is a record label created in connection with Rimas Entertainment's 2021 distribution arrangement with The Orchard. The available source provides no further details about its roster, genre scope, or current operating status.

• 2025

  Acquisition of a stake in Dale Play RecordsM&A

  Background

  Rimas pursued broader participation in the Latin music-label ecosystem.

  Action taken

  The company acquired a stake in Dale Play Records.

  Aftermath

  The investment expanded Rimas's corporate relationships beyond its own label operations. The size of the stake and transaction terms are not specified in the available source.

  Source

• 2023

  Transfer of controlling ownership to Noah AssadM&A

  Background

  Rimas underwent a change in ownership after founder Rafael Ricardo Jimenez-Dan decided to sell a majority stake.

  Action taken

  Jimenez-Dan sold 60 percent of his stake in Rimas Entertainment to Noah Assad.

  Aftermath

  Noah Assad became the controlling owner. The source does not disclose the purchase price or detailed changes to management and operations.

  Source

• 2021

  Establish Sonar through a The Orchard distribution arrangementStrategy

  Background

  Rimas sought to extend its label and distribution operations while maintaining a focus on Latin urban music.

  Action taken

  The company entered a distribution deal with The Orchard and created Sonar as a new record label.

  Aftermath

  The arrangement linked Rimas's independent-label operations with The Orchard's distribution network. The available source does not provide performance figures or further commercial details.

  Source

1. 1Rimas Entertainmenten.wikipedia.org