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Riley Studio

Riley Studio is a luxury slow-fashion label founded by British-Canadian designer Riley Uggla, known for gender-neutral clothing and an emphasis on recycled and lower-impact materials.

Last updated August 26, 2026

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Overview

Riley Studio is a luxury slow-fashion brand established in 2019 by Riley Uggla, a British-Canadian designer and Istituto Marangoni graduate. The label was created around a gender-neutral approach to contemporary clothing, with collections intended to be worn by people of different genders and ages rather than being divided into conventional menswear and womenswear categories. This design philosophy is closely linked to the brand's sustainability proposition: by developing timeless, versatile garments that can be shared across wardrobes and styled in multiple ways, Riley Studio seeks to reduce the production of unnecessary or highly specific garments. The brand operates at the intersection of premium fashion, circularity and material innovation. Its collections use recycled materials, and Riley Studio has been described as one of the early fashion brands to incorporate EVO, a bio-based polyamide fibre, into its designs. The material is associated with lower environmental inputs than conventional alternatives, with the cited material claims indicating approximately 25% lower carbon-dioxide emissions and 35% lower water use. Riley Studio has also articulated an ambition to create outerwear, including a puffer jacket, using materials made entirely from waste. These initiatives position the label around responsible material selection and product longevity rather than rapid seasonal consumption. Riley Studio's public profile was strengthened when Uggla appeared in the seventh series of the British reality television programme Made in Chelsea. The company also received the Sustainable Fashion Brand of the Year award at the 2019 Sustainable Lifestyle Awards, the same year it was founded. In 2021, the brand extended its sustainability model into children's clothing through Little Riley Studio, a sub-brand for children. Little Riley Studio partnered with Bundlee, a United Kingdom rental service for babies' and toddlers' clothing, to support a circular-use model in which children's garments can be rented and returned rather than purchased for short periods of use. The available reference material does not provide verified information about Riley Studio's headquarters, ownership structure, revenue, listing status, current distribution footprint or present operating status. Accordingly, the brand is best described as a sustainability-led luxury fashion label with a gender-inclusive design proposition and a related children's circular-fashion initiative.

History

Riley Studio was founded in 2019 by Riley Uggla, a British-Canadian designer who studied at Istituto Marangoni. From its beginning, the label was framed as a luxury slow-fashion business rather than a conventional fast-moving fashion brand. Its core design proposition was to create contemporary clothing without assigning the collection to a particular gender. The brand's gender-neutral approach was intended to make garments more broadly wearable across genders and age groups, while also supporting a reduction in unnecessary production through versatile, longer-lasting pieces. Sustainability is central to Riley Studio's identity. The brand uses recycled materials in its garments and has experimented with bio-based textile technologies. It has been identified as one of the early fashion labels to use EVO, a bio-based polyamide fibre, in its collections. The cited performance claims for this material indicate reductions of approximately 25% in carbon-dioxide emissions and 35% in water consumption compared with the relevant conventional material baseline, although the available reference does not specify the precise methodology or comparison basis. Riley Studio has also expressed the goal of producing a puffer jacket made entirely from waste, reflecting an effort to apply circular-material principles to a high-volume outerwear category. The brand received public recognition in its founding year when it won the Sustainable Fashion Brand of the Year award at the Sustainable Lifestyle Awards. Riley Uggla's appearance in the seventh series of Made in Chelsea also contributed to the founder's public visibility and, by extension, the brand's profile. The available source does not establish the programme as a formal marketing partnership, so it is best understood as background to the founder's public presence rather than a documented Riley Studio campaign. In 2021, Riley Studio expanded its offer to children through Little Riley Studio. The sub-brand partnered with Bundlee, described as the UK's first rental service for babies and toddlers, to provide children's clothing through a rental and return model. This initiative addressed the short useful life of many children's garments, which are frequently outgrown before they are worn out. The partnership therefore extended Riley Studio's sustainability positioning beyond material choice into product access, reuse and circularity. The available reference material does not document later collections, changes in ownership, senior management beyond the founder, financial performance, retail locations or the brand's current trading status. Its documented history nevertheless establishes a consistent trajectory: founding around gender-neutral slow fashion, recognition for sustainability, experimentation with lower-impact textiles and an expansion into children's clothing through rental-based circularity.

  • 2021

    Little Riley Studio partners with Bundlee

    [1]

    The children's sub-brand joined with Bundlee to support rental and reuse of clothing for babies and toddlers.

  • 2019

    Riley Studio is founded

    [1]

    Riley Uggla founded Riley Studio as a luxury slow-fashion label focused on contemporary clothing designed without gender-specific categorization.

  • 2019

    Sustainable Fashion Brand of the Year award

    [1]

    The newly established brand won Sustainable Fashion Brand of the Year at the Sustainable Lifestyle Awards.

Products and positioning

A luxury slow-fashion label centered on gender-neutral, timeless design, recycled and bio-based materials, and circular approaches to clothing use.

  • Apparel · 2019

    Riley Studio gender-neutral collections

    The main Riley Studio line consists of contemporary luxury clothing designed without gender in mind. The stated objective is to create timeless and adaptable pieces that can be styled by people of different genders and ages, potentially reducing the need for narrowly segmented garments. The available source does not provide a complete product catalogue or individual style names.

  • Sustainable apparel

    EVO-material garments

    Riley Studio has incorporated EVO, a bio-based polyamide fibre, into its designs. The material is presented as a lower-impact alternative associated with reduced carbon-dioxide emissions and water use. Specific garments, collection names and current availability are not identified in the reference material.

  • Outerwear

    Puffer outerwear

    The brand has pursued the concept of creating a puffer made entirely from waste. This reflects its attempt to apply recycled or waste-derived inputs to padded outerwear, although the available source does not confirm a commercial launch date or ongoing availability.

  • Children's apparel · 2021

    Little Riley Studio

    Little Riley Studio is Riley Studio's children's sub-brand. In 2021 it was connected with Bundlee's rental model for babies' and toddlers' clothing, allowing children's garments to circulate among users during a period when conventional ownership can be inefficient because children quickly outgrow apparel.

Marketing campaigns

  • 2021Little Riley Studio x Bundlee circular children's clothing partnership

    United Kingdom

    Little Riley Studio partnered with Bundlee, a UK rental service for baby and toddler clothing, to make children's apparel available through a reuse-oriented rental model.

    Outcome. The partnership was presented as a sustainable circular solution for children's clothing. The available source does not report commercial performance or the partnership's duration.

Brand decisions

  • 2021

    Extend sustainability positioning into children's clothing rentalStrategy

    Background

    Children's clothing is often used for a relatively short period because babies and toddlers grow quickly.

    Action taken

    Through Little Riley Studio, the brand partnered with Bundlee to support a rental and return model for baby and toddler garments.

    Aftermath

    The initiative broadened Riley Studio's sustainability approach from material selection and gender-neutral design to reuse and circular access.

  • 2019

    Adopt a gender-neutral slow-fashion modelStrategy

    Background

    Riley Studio was established in a fashion environment where clothing is commonly divided into gendered product categories and frequently replaced through seasonal consumption.

    Action taken

    The brand organized its proposition around contemporary garments designed without gender in mind, emphasizing timeless styling and broad wearability.

    Aftermath

    This approach became the central link between the brand's design identity and its stated goal of reducing unnecessary garment production.

Sources1 sources

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