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Rhein-Neckar-Zentrum

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Rhein-Neckar-Zentrum is the largest shopping center in the Rhine-Neckar metropolitan region, located in Viernheim, southern Hesse, Germany.

Last updated September 16, 2026

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Overview

Rhein-Neckar-Zentrum (RNZ) is a shopping center in Viernheim, southern Hesse, Germany, described on its official site as the largest shopping center in the Rhine-Neckar metropolitan region, with over 110 shops. It operates under the motto 'bright, safe, clean and always friendly' and offers a balanced mix of sectors under the slogan 'Everything under one roof'. The center is located directly at the Viernheim motorway junction, reachable via the A 659, and provides 3,500 free parking spaces along with a range of services such as a baby changing room, buggy rental, kidcars, gift vouchers, customer WC and customer information. It also hosts events such as the RNZ Model 2026 competition and a volunteering campaign with the metropolitan region and over 20 projects.

History

Rhein-Neckar-Zentrum is a shopping center in Viernheim, southern Hesse, Germany. Its official website describes it as the largest shopping center in the Rhine-Neckar metropolitan region, with over 110 shops. The center operates under the motto 'bright, safe, clean and always friendly' and offers a balanced sector mix under the slogan 'Everything under one roof'. It is located directly at the Viernheim motorway junction, accessible via the A 659, and provides 3,500 free parking spaces. The center hosts events such as the RNZ Model 2026 competition and a volunteering campaign with the metropolitan region and over 20 projects. Dani Marquardt is listed as Center Manager.

Products and positioning

Largest shopping center in the Rhine-Neckar metropolitan region; motto 'bright, safe, clean and always friendly'; slogan 'Everything under one roof'.

Marketing campaigns

  • RNZ Model 2026

    Model competition with workshops, photo productions and fashion shows from 26 February to the finale in October 2026.

  • Ehrenamt: einfach unbezahlbar!

    Volunteering campaign together with the metropolitan region and over 20 projects.

Sources4 sources

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