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Rex Theater

Retailer / private label

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A former art-deco cinema in Hilversum, Netherlands, now reborn as a lively grill restaurant and cocktail bar.

Last updated September 29, 2026

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Overview

Rex Theater is a hospitality venue in Hilversum, Netherlands, occupying a building that once housed a cinema behind its art-deco walls. Today the address at Groest 23 operates as REX, a grill restaurant and cocktail bar that blends dining, drinks and a warm, historic atmosphere. The venue markets itself with the tagline "Warm, Vurig, Bruisend" (Warm, Fiery, Buzzing), emphasizing taste, ambiance and hospitality. The site's history as a cinema is documented in public records such as Wikidata, which describes it as a former cinema in Hilversum. The current restaurant concept retains the building's cinematic heritage as part of its identity, using the art-deco interior as a backdrop for a modern grill and cocktail experience. It is a local, privately operated business rather than a chain or publicly listed company. REX positions itself as a place to enjoy, toast and gather in a vibrant setting, with the scent of the grill, table conversation and fresh cocktails at the bar. Its menu centers on grilled dishes and cocktails, served in a space that honors the building's past. The venue is located on the Groest, a central street in Hilversum, making it part of the city's dining and nightlife scene.

History

The building at Groest 23 in Hilversum, Netherlands, originally operated as a cinema known as Rex Theater. Public records, including Wikidata, describe it as a former cinema in Hilversum. The cinema operated behind art-deco walls, a style that remains part of the building's architectural character. At some point the cinema ceased operation, and the space was later repurposed as a hospitality venue. Today it operates as REX, a grill restaurant and cocktail bar. The current business explicitly references the site's cinematic past in its branding, noting that a cinema once hid behind the art-deco walls. The transformation from cinema to restaurant reflects broader trends in which historic entertainment venues are adapted for dining and social use. The restaurant's concept centers on grilled food and cocktails, with an atmosphere described as warm, fiery and buzzing. It serves as a local gathering place on the Groest, a central street in Hilversum. No founding date, ownership details or corporate history are available in the provided evidence.

  • Building operates as Rex Theater cinema in Hilversum

  • Cinema closes and building is later repurposed as a grill restaurant and cocktail bar named REX

Products and positioning

A historic art-deco former cinema transformed into a warm, vibrant grill restaurant and cocktail bar in central Hilversum.

  • Grilled dishes

  • Cocktails

Sources2 sources

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