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REVOLUONE

REVOLUONE is a Japanese commercial training-machine brand that builds professional-grade, space-efficient fitness equipment and training environments for gyms, corporate facilities and private spaces.

Last updated September 29, 2026

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Overview

REVOLUONE (レボルワン) is a Japanese brand of commercial training machines and training-environment solutions, operated by New Fitness Group Co., Ltd. (株式会社New Fitness Group), a company established on 4 January 2018 with headquarters in the Minamimorimachi Marui Building in Kita-ku, Osaka. The brand positions itself around a single idea: that the quality of training is not determined by floor area or the sheer number of machines, but by how fully a user can concentrate on the essentials. REVOLUONE therefore designs equipment that strips away superfluous elements and delivers professional-use standards of intensity, safety and operability within limited spaces. The brand's product philosophy is explicitly anti-clutter. Rather than packing many functions into a small footprint, REVOLUONE says it identifies only what is genuinely necessary and makes every element meet professional-grade criteria. The stated design goals are that users never hesitate when operating a machine, that movement is never interrupted, and that thought is never fragmented during a session. In this sense REVOLUONE presents itself not merely as a machine maker but as a brand that creates the "environment" for serious training. REVOLUONE equipment is installed across Japan in fitness gyms and sports clubs, as well as in corporate facilities and private spaces. The company publishes installation case studies covering a range of settings, and its official news feed has announced deliveries of its R630 machine to individual customers, including public figures. The brand is sold and supported directly, with a dedicated REVOLUONE contact line and a LINE-based concierge service for consultations. REVOLUONE sits inside a small Japanese fitness-industry group. Its parent, New Fitness Group, also operates related businesses including JERAIFITNESS JAPAN and XMASTER FITNESS JAPAN, and the wider group includes companies active in gym tenant brokerage (New Estate Group / Jimutena), Pilates machine manufacturing (New Apparel Group / Lulubalance), web production and marketing (New Create Group), and interior construction and renovation (New Build Group). This structure lets REVOLUONE draw on in-house capability in equipment, space design and installation. As a privately held company, New Fitness Group does not disclose financial results publicly, and REVOLUONE does not appear on any stock exchange. The brand's public identity is built around Japanese-language marketing, direct consultation and case-study-led promotion rather than mass retail. Its scale is modest and its market is primarily domestic Japan, focused on commercial and high-end private training installations.

History

REVOLUONE is the flagship fitness-equipment brand of New Fitness Group Co., Ltd., a Japanese company established on 4 January 2018 with capital of 30 million yen and headquarters in the Minamimorimachi Marui Building in Kita-ku, Osaka. The company was founded to serve the Japanese fitness market, and over time it built a small group of related businesses spanning equipment brands, gym-tenant brokerage, Pilates machine manufacturing, web production and interior construction. Within that group, REVOLUONE became the brand dedicated to commercial training machines and training environments. Its stated origin idea is that training quality is not a function of space or equipment count, but of how well a user can concentrate on the essentials. This led to a design approach that deliberately avoids cramming many functions into a small footprint, instead identifying only what is truly necessary and holding every element to professional-use standards of intensity, safety and operability. The brand grew by installing its machines in fitness gyms and sports clubs across Japan, and later extended into corporate facilities and private spaces. REVOLUONE promotes itself through installation case studies that show how each space is designed according to its purpose and philosophy, presenting each installation as a unique form rather than a catalogue fit-out. Its product line is represented publicly by models such as the R630, and the company has announced deliveries of that machine to individual customers, including well-known figures, through its official news feed. REVOLUONE is sold and supported directly rather than through mass retail. The company maintains a dedicated REVOLUONE contact line and a LINE-based concierge service for consultations, reflecting a consultative, project-oriented sales model suited to gym operators and private clients. Its parent, New Fitness Group, also operates JERAIFITNESS JAPAN and XMASTER FITNESS JAPAN, and the group's other companies cover gym-tenant brokerage (New Estate Group / Jimutena), Pilates machine manufacturing (New Apparel Group / Lulubalance), web production and marketing (New Create Group), and interior construction and renovation (New Build Group). This in-house mix supports REVOLUONE's positioning as a provider of complete training environments rather than machines alone. As of the available public information, REVOLUONE remains an active, privately held Japanese brand with a primarily domestic market. New Fitness Group does not disclose financial results publicly, and REVOLUONE is not listed on any stock exchange. The brand's leadership is represented by CEO Yamato Yoshioka (吉岡 大和).

  • New Fitness Group Co., Ltd., the parent of REVOLUONE, is established with capital of 30 million yen.

  • REVOLUONE announces delivery of an R630 to Tomoharu Shoji of the comedy duo Shinagawa Shoji.

  • REVOLUONE announces delivery of an R630 to Yuji.

Products and positioning

Professional-use training machines and environments engineered for limited spaces, prioritizing intensity, safety and operability over feature count.

  • R630

    A REVOLUONE training machine that has been delivered to individual customers, including public figures, according to the brand's official news.

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