Reserva Cultural São Paulo

Reserva Cultural São Paulo is a cinema and cultural space located in the iconic Gazeta building in São Paulo, Brazil. It was founded in 2005 by Jean Thomas Bernardini, founder of the film distributor Imovision, with the aim of reviving street cinema and creating a new concept of space that goes beyond just a cinema. The venue includes the Bistrô Reserva, the first in Brazil combined with a cinema space, and Pain de France, the first French boulangerie and patisserie in the country. It hosts exclusive cultural events such as festivals, special previews with actors and filmmakers, and book launches.

Reserva Cultural was born from the desire of Jean Thomas Bernardini, founder of the distributor Imovision, to show that independent films, which were lagging with the arrival of large chains, still attracted audiences. In São Paulo, in the iconic Gazeta building in the heart of São Paulo, where the well-known Cine Gazeta, or Gazetinha, used to operate, Jean found the space with the potential he was looking for to bring the conveniences that made the public leave street cinema aside and start frequenting large shopping mall chains – parking, security, and a space that could bring food options and other convenience services in one place. Thus were also born Bistrô Reserva, the first in Brazil combined with a cinema space, and Pain de France, the first French boulangerie and patisserie in the country. And from there, in 2005, Reserva Cultural was created, a name born from Jean's main idea: a reserve of independent and non-commercial films, with the goal of reviving street cinema and creating a new concept of space that goes far beyond just a cinema. Since then, Reserva Cultural has won over audiences and critics in the city of São Paulo for the quality of its screenings in a space that encompasses a series of exclusive cultural events, such as festivals, special previews with the presence of great actors and filmmakers, and book launches. Two interesting curiosities: initially, there was no popcorn sold at the cinema; instead, the option was the famous French croissants sold at the boulangerie.

A reserve of independent and non-commercial films, aiming to revive street cinema and create a new concept of space beyond just a cinema.

• Bistrô Reserva

  The first bistro in Brazil combined with a cinema space, offering Mediterranean cuisine.

• Pain de France

  The first French boulangerie and patisserie in Brazil.

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