Reseptikone

Reseptikone is a Finnish interactive internet service created by Yle (Yleisradio), Finland's national public broadcasting company, as part of its Baltic Sea Dinner (Itämeri-illallinen) campaign. The service generates a fish recipe for the user and, at the same time, shows how much the chosen meal reduces the eutrophication of the Baltic Sea, expressed in kilograms of algae. It is a campaign tool rather than a commercial product: its purpose is to encourage people to cook and eat wild fish such as pike, Baltic herring, roach and bream, thereby supporting the Baltic Sea. The service is tied to the #itämeridinner challenge, which aims to bring pike, Baltic herring, roach and bream to dinner tables. According to Yle's article, by enjoying wild fish the user also does work for the good of the Baltic Sea. The article notes that a related competition ended on 31 January 2020, and that the text was edited on 6 April 2020 regarding that competition. Reseptikone is a small, campaign-specific digital offering from a public broadcaster. It is not a standalone company, and it does not sell products; it is a branded interactive media service. Its operating market is Finland, and its content is in Finnish. The service is associated with Yle's environmental and Baltic Sea journalism, and it illustrates how a public broadcaster can use lightweight interactive formats to promote a public-interest cause.

Reseptikone was created by Yle (Yleisradio), Finland's national public broadcasting company, as part of its Baltic Sea Dinner (Itämeri-illallinen) campaign. The service is described as a Finnish internet service which raffles a fish food recipe for the user, provided by Yle's Baltic Sea Dinner campaign. It was launched in connection with the #itämeridinner challenge, which seeks to bring pike, Baltic herring, roach and bream to dinner tables. The campaign combined food, environmental journalism and a light interactive format: users receive a recipe and simultaneously see how much their meal reduces Baltic Sea eutrophication, measured in kilograms of algae. A related competition ran as part of the challenge and ended on 31 January 2020; Yle's article was edited on 6 April 2020 regarding that competition. The service remains associated with Yle's Baltic Sea content and is an example of a public broadcaster's campaign-specific digital tool.

• Reseptikone launched as part of Yle's Baltic Sea Dinner campaign and the #itämeridinner challenge.

• A related competition within the challenge ended on 31 January 2020.

• Yle's article was edited on 6 April 2020 regarding the ended competition.

A public-service, campaign-driven interactive tool that promotes eating wild Baltic fish and raises awareness of Baltic Sea eutrophication.

• Reseptikone recipe generator

  An interactive tool that generates a fish recipe for the user and shows the meal's Baltic Sea eutrophication reduction in kilograms of algae.

1. 1Reseptikone – kokkaa Itämeri puhtaaksi | Luonto | Yleyle.fi
2. 2Reseptikone – Wikidatawikidata.org