Reorient
Reorient was a Canadian publication devoted to the art and culture of Iran and the wider region.
Last updated August 31, 2026
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Overview
Reorient was a Canadian cultural publication focused on Iran and neighboring parts of the region. Founded in 2012 by Joobin Bekhrad, the magazine combined editorial coverage with a strong visual and creative direction, examining contemporary and historical cultural production through art, music, literature, and film. Bekhrad served as the publication's editor and creative director, giving the project a closely defined editorial identity. The magazine operated as an English-language platform for presenting Iranian and regional culture to an international readership. Its subject matter extended across visual arts and other creative fields rather than concentrating on a single discipline. This broad remit enabled Reorient to connect cultural criticism, artist and creator coverage, and regional perspectives with readers interested in the Middle East and its diasporas. Reorient's visibility was reflected in references and mentions by international media, cultural institutions, and specialist publications. Sources that cited or discussed the magazine included Newsweek, The Guardian, Campaign Magazine, The Globe and Mail, Art Dubai, Canvas, Harper's Bazaar Art Arabia, Oasis, Art & Antiques, the Cairo Review of Global Affairs, and Ryerson Folio. These references indicate that the publication occupied a niche at the intersection of cultural journalism, contemporary art, and regional representation. The magazine continued until January 2018, when its publishing run ended. Publicly available reference material does not establish a successor organization, parent company, ownership structure, financial profile, or a detailed account of its final operations. Reorient is therefore best characterized as a now-defunct independent cultural magazine brand rather than a current commercial media group.
History
Reorient was established in Canada in 2012 by Joobin Bekhrad as a publication centered on the art and culture of Iran and the surrounding region. Bekhrad combined the roles of founder, editor, and creative director, suggesting that the magazine's editorial voice and visual presentation were closely shaped by its founding leadership. Its coverage primarily addressed visual art, music, literature, and film. Rather than functioning as a narrowly specialized art journal, Reorient used these fields to present a wider cultural view of Iran and neighboring societies. The publication's focus provided a platform for regional creative work and cultural discussion in an international media environment. During its operating period, Reorient attracted attention beyond its own site. It was mentioned or cited by a range of general-interest media, arts publications, cultural organizations, and academic or policy-oriented outlets, including Newsweek, The Guardian, Campaign Magazine, The Globe and Mail, Art Dubai, Canvas, Harper's Bazaar Art Arabia, Oasis, Art & Antiques, the Cairo Review of Global Affairs, and Ryerson Folio. The range of these references reflects the magazine's relevance to contemporary art, cultural journalism, and discussions of Iranian and regional identity. The publication ran until January 2018. Available reference material does not provide further details about a formal closure announcement, ownership changes, staff expansion, commercial performance, or a successor brand. Reorient's documented history therefore consists primarily of its founding, its thematic editorial program, its international visibility, and the end of its publishing run in January 2018.
Products and positioning
An internationally oriented cultural publication presenting Iranian and surrounding regional art, music, literature, and film to a broad readership.
Cultural publication · 2012
Reorient magazine
Reorient was a Canadian publication covering the art and culture of Iran and the surrounding region. Its editorial scope primarily included visual art, music, literature, and film, combining cultural journalism with an internationally oriented perspective. The magazine operated under the editorial and creative direction of founder Joobin Bekhrad and remained active until January 2018.
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