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René Lezard

German premium menswear label founded in 1978, known for classic tailoring and timeless design.

Last updated September 15, 2026

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Overview

René Lezard is a German fashion label founded in 1978 by Thomas Schäfer in Schwarzach am Main, initially specializing in high-quality menswear such as suits and shirts. It expanded into womenswear in the 1980s and pursued international expansion from the 1990s with boutiques in cities including Paris, Milan and New York. After financial difficulties and insolvency in 2017, the brand returned to retail in 2025 with a Spring/Summer collection.

History

René Lezard was founded in 1978 by Thomas Schäfer in Schwarzach am Main, aiming to combine classic fashion with modern style and high quality. The company initially specialized in high-quality menswear, particularly suits and shirts, and quickly established itself in the German premium segment. In the 1980s, the range was successfully expanded to include womenswear. From the 1990s, international expansion followed with boutiques in metropolises such as Paris, Milan and New York. From the 2000s, the company came under pressure from increasing competition and economic challenges, and in 2017 the brand was taken off the market after insolvency. In 2025, René Lezard returned to retail with the Spring/Summer 2025 collection, available in textile specialist shops with a broad selection of T-shirts, polo shirts, sweaters, jackets and men's accessories.

Products and positioning

Premium menswear with classic cuts, timeless design and high-quality materials.

  • Suits

  • Shirts

  • T-shirts

  • Polo shirts

  • Sweaters

  • Jackets

  • Men's accessories

Sources3 sources

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