Remington

Product brand

Remington is a personal-care appliance brand known for electric shavers, hair clippers, trimmers, and hair-styling products, with an Australian-facing site offering haircare and personal-care appliances for men and women.

Last updated November 4, 2026

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Overview

Remington is an American personal-care appliance brand whose products span electric shaving, grooming, hair removal, and hair styling. Its portfolio includes men's and women's electric shavers, hair clippers, beard and moustache trimmers, nose and ear hair trimmers, epilators, foot massagers, make-up mirrors, heated rollers, hair dryers, curling irons, and flat irons. The brand is associated with practical, electrically powered alternatives to traditional grooming tools and is marketed across both male and female consumer segments. The Remington name predates the personal-care business by more than a century. It originated with E. Remington and Sons, the American firearms maker established in 1816. That company also pursued non-firearms activities, including typewriters, and the Remington name later became associated with Remington Typewriter Company and Remington Rand. Remington Rand eventually developed into a diversified office-equipment and computing enterprise. The personal-care lineage began in 1937, when Remington Rand entered electric shaving with the Remington Model E. The brand continued through several corporate transformations. Remington Rand merged with Sperry Corporation in 1955, creating Sperry Rand, which continued to sell electric shavers under the Remington name. In 1979, Sperry Rand divested its consumer-products operations. Victor Kiam acquired the electric-shaver company through a leveraged buyout and made the Remington Products Company a more broadly focused personal-care-appliance business. Kiam became closely associated with the brand through television advertising, particularly commercials built around the line that he was so impressed by his wife's Remington shaver that he bought the company. During the 1990s, the company expanded beyond electric shavers. Kiam sold his controlling interest to Ike Perlmutter before the acquisition of Clairol's personal-care-appliance business in 1994. Perlmutter and Kiam later sold their controlling interest to Vestar Capital Partners in June 1996. In 2003, the Kiam family and Vestar sold Remington to Rayovac, a battery company that subsequently changed its name to Spectrum Brands. Under Spectrum Brands, Remington has been positioned as a broad personal-care brand rather than solely an electric-shaver label. Its product families have included Air Plates, ProLuxe, Rose Pearl, Keratin Radiance, Wet2Straight, Shine Therapy, Colour Protect, Ceramic, Protect, and Sleek and Smooth hair-styling ranges, alongside Lady Remington women's electric shavers. Product availability and naming can vary by market. The brand's current corporate ownership is identified in the supplied reference material as Spectrum Brands and Oak Hill Capital. Specific current leadership, headquarters, financial results, and official web addresses are not established by the available material.

History

The Remington personal-care brand descends from a much older industrial name. E. Remington and Sons was founded in 1816 as an American firearms manufacturer. Although firearms were its principal activity, the company also entered other fields, including sewing machines, farm implements, and typewriters. Its involvement with Christopher Sholes helped advance the typewriter that used the QWERTY keyboard. In 1886, the typewriter business was separated and became Remington Typewriter Company. That company later merged with Rand Kardex Corporation in 1927 to form Remington Rand, a diversified office-equipment business that also produced adding machines, filing cabinets, punched-card equipment, and other technologies. The personal-care chapter began in 1937, when Remington Rand introduced electric shaving products, beginning with the Remington Model E. The brand remained in electric shaving as Remington Rand developed through additional corporate changes. In 1955, Remington Rand merged with Sperry Corporation, forming Sperry Rand. Sperry Rand continued to market shavers under the Remington name. A major ownership transition occurred in 1979, when Sperry Rand sold a number of divisions, including its consumer-products operations. Victor Kiam acquired the electric-shaver company in a leveraged buyout and operated it as the Remington Products Company. Kiam helped turn the business into a more diversified personal-care-appliance company. He also became the public face of the brand in television advertising, using the memorable claim that he liked a Remington shaver so much that he bought the company, together with a money-back performance promise. Remington expanded its portfolio during the 1990s. Kiam sold his controlling interest to Ike Perlmutter before Remington acquired Clairol's personal-care-appliance business in 1994. In June 1996, Perlmutter and Kiam sold their controlling interest to Vestar Capital Partners. Victor Kiam died in 2001, while the company continued operating under the Remington name. In 2003, the Kiam family and Vestar sold Remington to Rayovac. Rayovac subsequently changed its corporate name to Spectrum Brands. Under Spectrum Brands, Remington has been marketed across a wide range of grooming and hair-care categories. These have included men's and women's electric shavers, hair clippers, beard and moustache trimmers, nose and ear hair trimmers, epilators, foot massagers, make-up mirrors, heated rollers, blow dryers, curling irons, and flat irons. Named product families have included Air Plates, ProLuxe, Rose Pearl, Keratin Radiance, Wet2Straight, Shine Therapy, Colour Protect, Ceramic 210, Ceramic Slim 230, Pro Ceramic Extra, Protect, and Sleek and Smooth, although market availability differs. The available reference material identifies Spectrum Brands and Oak Hill Capital as the brand's owners or corporate sponsors. It does not establish a current chief executive, headquarters, financial performance, complete geographic market list, or official website. Remington is therefore best understood as an active personal-care product brand with historical roots in American electrical shaving and a present-day portfolio covering both grooming and hair styling.

2003
Rayovac acquires Remington
[1]Remington Productsen.wikipedia.org
Rayovac purchased Remington from the Kiam family and Vestar; Rayovac later became Spectrum Brands.
1996
Vestar Capital Partners becomes controlling owner
[1]Remington Productsen.wikipedia.org
Perlmutter and Kiam sold their controlling interest in Remington to Vestar Capital Partners.
1994
Clairol appliance business acquisition
[1]Remington Productsen.wikipedia.org
Remington acquired Clairol's personal-care-appliance business, broadening its product categories.
1979
Victor Kiam acquires the consumer business
[1]Remington Productsen.wikipedia.org
Sperry Rand divested consumer products, and Victor Kiam acquired the electric-shaver company through a leveraged buyout.
1955
Formation of Sperry Rand
[1]Remington Productsen.wikipedia.org
Remington Rand merged with Sperry Corporation, while Remington shavers continued under the new corporate structure.
1937
Entry into electric shaving
[1]Remington Productsen.wikipedia.org
Remington Rand introduced the Remington Model E and began the brand's personal-care product history.
1927
Remington Typewriter Company becomes part of Remington Rand
[1]Remington Productsen.wikipedia.org
A merger with Rand Kardex created Remington Rand, a diversified office-equipment company.
1886
The typewriter business is separated
[1]Remington Productsen.wikipedia.org
E. Remington and Sons sold its typewriter business, which became Remington Typewriter Company.
1816
E. Remington and Sons is founded
[1]Remington Productsen.wikipedia.org
The Remington name begins with the establishment of the American firearms maker E. Remington and Sons.

Products and positioning

Accessible, technology-led personal grooming and hair-care appliances for men and women, combining electric shaving, grooming, and styling functions under a long-established consumer brand. A personal care brand with a worldwide presence, positioned as a go-to brand for people who want total control of their look and style. Accessible, technology-led personal grooming and hair-care appliances for men and women, combining electric shaving, grooming, and styling functions under a long-established consumer brand with a worldwide presence, positioned as a go-to brand for people who want total control of their look and style. The official site presents Remington AU as a haircare and personal-care appliance brand serving men and women.

Electric shaver · 1937
Remington Model E
The Model E was the first electric-shaving product associated with Remington's personal-care business. Introduced in 1937 under Remington Rand, it marked the company's move from its earlier office-equipment and industrial heritage into consumer grooming appliances.
Women's electric shavers
Lady Remington
Lady Remington is the women's shaving line associated with the brand. It represents Remington's extension of electric grooming into products designed and marketed for female consumers.
Grooming appliances
Remington electric grooming range
The broader grooming portfolio includes men's and women's electric shavers, hair clippers, beard and moustache trimmers, and nose and ear hair trimmers. These products form the core of Remington's traditional personal-care identity.
Hair-care appliances
Remington hair-styling range
Remington's hair-care range includes blow dryers, curling irons, flat irons, and heated rollers. Product families cited for the brand include Air Plates, ProLuxe, Rose Pearl, Keratin Radiance, Wet2Straight, Shine Therapy, Colour Protect, Ceramic, Protect, and Sleek and Smooth.
Personal-care appliances
Remington personal-care accessories and appliances
Beyond shaving and hair styling, the brand has sold epilators, foot massagers, and make-up mirrors. These products reflect the expansion of Remington into a wider personal-care appliance portfolio.
Flat irons and hair straighteners
Gloss™ 1" Flat Iron
Hair dryers
Gloss™ Hair Dryer
Curling irons and wands
Gloss™ Tapered Curling Wand
Hair straightening brushes
Gloss™ Straightening Brush
Hair setters
Gloss™ Hair Setter
Hair clippers
BuzCut Original Cordless Clipper
A cordless clipper listed on the Remington Australia website.
Foil shavers
Balder Head & Face foil shaver
A head-and-face foil shaver listed on the Remington Australia website.

Controversies

2022
Remington reaches $73 million settlement with Sandy Hook families
Families of children killed at Sandy Hook Elementary School announced a $73 million settlement with Remington in a lawsuit filed in 2015. The families alleged that Remington's marketing of the Bushmaster rifle contributed to the harm; the settlement agreement was executed, and the article reports no determination of those allegations.
Source

1978Victor Kiam television endorsement
Victor Kiam, identified as Remington's president at the time, appeared in television advertisements and presented himself as a satisfied customer who acquired the company after being impressed by a Remington shaver. The advertising also used a close-shave and money-back promise. The campaign made Kiam strongly associated with the Remington brand.
Outcome. The campaign made Kiam strongly associated with the Remington brand.
Source

Brand decisions

2003
Sale to RayovacM&A
Background
The Kiam family and Vestar Capital Partners exited their ownership of Remington.
Action taken
Rayovac acquired Remington and later changed its corporate name to Spectrum Brands.
Aftermath
Remington became part of Spectrum Brands' branded consumer-products portfolio.
Source
1994
Acquisition of Clairol's personal-care-appliance businessM&A
Background
Remington was expanding from its electric-shaver base into a broader small-appliance business.
Action taken
The company acquired Clairol's personal-care-appliance operations.
Aftermath
The acquisition supported Remington's presence in hair-care and other personal-care appliance categories.
Source
1979
Leveraged buyout by Victor KiamM&A
Background
Sperry Rand sold its consumer-products operations during a broader divisional divestment.
Action taken
Victor Kiam acquired the electric-shaver company and operated it as the Remington Products Company.
Aftermath
The company broadened its portfolio beyond electric shavers and increased its consumer-brand profile.
Source
1937
Launch of the Remington Model EProduct launch
Background
Remington Rand sought to extend its consumer-product activities into electric shaving.
Action taken
The company introduced the Remington Model E, establishing the personal-care line.
Aftermath
Remington continued in electric shaving through later corporate owners and eventually expanded into wider personal-care appliances.
Source

Recent events

2022-02-15
Remington reaches $73 million settlement with Sandy Hook families[10]Remington reaches $73 million settlement with Sandy Hook familiesyahoo.com
Reported: 2022-02-15
Families of children killed at Sandy Hook Elementary School announced a $73 million settlement with Remington in a lawsuit filed in 2015. The families alleged that Remington’s marketing of the Bushmaster rifle contributed to the harm; the settlement agreement was executed, and the article reports no determination of those allegations.
Unconfirmed
Vista Outdoor acquires Remington ammunition and accessories business assets[11]Vista Outdoor收购Remington弹药及配件业务资产lmtribune.com
Reported: 2020-10-04
Vista Outdoor purchased a portion of Remington Outdoor Company’s ammunition and accessories businesses for $81.4 million, including an ammunition plant in Lonoke, Arkansas. The article reports that the Remington brand was being added to Vista Outdoor’s portfolio.
2020-07-27
Remington files for bankruptcy[12]Remington申请破产dailymail.com
Reported: 2020-07-28
Remington Arms filed its second bankruptcy petition in as many years in federal court in Alabama.
2020-01-17
Remington sponsors WILDCraft Season Two[13]Remington 赞助 WILDCraft 第二季soldiersystems.net
Reported: 2020-01-18
Remington Arms Company signed on as the firearms and ammunition sponsor for Season Two of WILDCraft's Amazon Prime hunting adventure series.

Sources18 sources

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