REJECT Inc.
REJECT Inc. is a Japanese company that operates the professional esports team REJECT and related gaming, event, and metaverse businesses.
Last updated September 16, 2026
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Overview
REJECT Inc. is a Japanese company founded on December 3, 2018, led by Representative Director and CEO Shoya Koyama. Its business centers on operating the professional esports team REJECT and managing and promoting esports players, alongside apparel, event planning and operation, and collaboration with companies and organizations. The team REJECT was launched in 2018 and holds eight divisions, with a total of 30 players and 15 VTubers among its game streamers, and it has achieved the top cumulative prize money total in Japan. The company also plans and sells gaming gear under the concept of "Updraft," produces community tournaments and programs such as REJECT FIGHT NIGHT, and develops game maps based on platforms including Fortnite and Roblox.
History
REJECT Inc. was founded on December 3, 2018. Its representative director, Shoya Koyama, was born in Osaka Prefecture in 1999, entered the world of esports at age 10, retired as a player in 2018, and founded the company. The professional esports team REJECT was launched in 2018 and has grown to hold eight divisions, with 30 players and 15 VTubers among its game streamers, and has achieved the top cumulative prize money total in Japan. In 2024, the company won world championships in PUBG MOBILE and APEX LEGENDS, and its cumulative prize money exceeded 450 million yen. On June 17, 2025, it acquired all shares of Sairan Inc., a video production company handling top creators in Japan and abroad, making it a wholly owned subsidiary.
Products and positioning
Aiming to deliver enriching esports experiences and create a world-class industry, targeting people who want to become one rank above themselves with pro-standard gaming items.
Professional esports team REJECT
Launched in 2018, holds eight divisions with 30 players and 15 VTubers among game streamers; top cumulative prize money in Japan.
Gaming Gear "Updraft"
Gaming items planned and sold based on professional standards, targeting people who want to become one rank above themselves.
Event Contents
Hosts community tournaments such as REJECT FIGHT NIGHT, 騒音カップ, and 翔丸杯, and produces programs such as REJECT TV.
Metaverse
Game map production based on Fortnite, Roblox, etc., and planning using affiliated streamers.
Sources5 sources
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