Reima
Reima is a Finnish kidswear brand designing functional, weatherproof outdoor apparel for children ages 0 to 12.
Last updated October 9, 2026
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Overview
Reima describes itself as the number one kidswear brand from Finland, designing functional clothes for kids ages 0 to 12 so that children can play, learn, and explore the outdoors. The brand states its story started in Finland in 1944 by repurposing tents into workwear, and that it has over 80 years of innovation in durable materials for kidswear. Its product range includes outerwear, rainwear, softshell products, barefoot shoes, fleeces, mid-season jackets, and the ReimaTec waterproof collection, as well as a Reima Zip-in layering system.
History
According to Reima's own account, the Reima story started in Finland in 1944, by repurposing tents into workwear. The brand states it has continued by developing durable materials for kidswear and has not stopped researching and innovating, describing over 80 years of innovation. Reima presents itself as the number one kidswear brand from Finland, designing functional clothes for kids ages 0 to 12.
Products and positioning
Functional, sustainably designed kidswear from Finland for children ages 0 to 12, built for outdoor activity in any weather.
ReimaTec
Waterproof, windproof and breathable kidswear outerwear with a waterproof coating on the inside of the fabric and a DWR finish; accessories and shoes use a waterproof polyurethane insert, and Reima produces all garments without fluorocarbons.
Reima Zip-in
A layering system in which a waterproof shell jacket and a soft, warm liner can be zipped together for chilly times and zipped apart to be used on their own.
Softshell products for kids
Softshell jackets, pants, overalls and gloves made from a soft, breathable and flexible material that blocks wind and water.
Kids' barefoot shoes
Barefoot shoes designed to let kids move with a natural and unrestricted gait, with grip and protection for outdoor adventures.
Sources5 sources
- 1Outerwear for Babies, Toddlers & Active Kids | Reimareima.com
- 2About us | Reimareima.com
- 3ReimaTec Products | Waterproof Jackets, Pants and Shoes | Reimareima.com
- 4Kids' softshell jackets, overalls and pants | Reimareima.com
- 5Finnish brand Reima opens Boulder kids apparel pop-up - Daily Cameranews.google.com
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