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Reifen Lorenz

Retailer / private label

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Reifen Lorenz is one of Germany's largest owner-managed tyre dealers, with around 240 employees across 22 branches.

Last updated September 16, 2026

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Overview

Reifen Lorenz is a German tyre and automotive service company. According to its own history page, it was founded in 1930 by vulcaniser Hermann Lorenz in Parschnitz in the Riesengebirge, and today operates 22 branches in Bavaria, Saxony, Saxony-Anhalt and Thuringia with around 240 employees, making it one of Germany's largest owner-managed tyre dealers. Its offering extends beyond tyres and rims to automotive services such as brakes, oil changes, air-conditioning service and fleet tyre management, and it includes two truck-tyre retreading plants in Feuchtwangen and Meineweh/Zeitz.

History

Reifen Lorenz was founded in 1930 by vulcaniser Hermann Lorenz in Parschnitz in the Riesengebirge. In 1952 the business opened in Rückersdorf near Nuremberg, and in the following years its offering was expanded to include retreading for truck tyres. In 1961 Günter Lorenz followed in the footsteps of his father Hermann Lorenz. In 1967 the first branch was inaugurated in Hersbruck, and in 1971 the first Nuremberg branch opened on Maybachstraße. In 1979 the company headquarters was relocated from Rückersdorf to Lauf and the company was oriented as a full-service provider.

Products and positioning

One of Germany's largest owner-managed tyre dealers, offering full-service automotive care beyond tyres.

Product categories. Tyres · Rims · Automotive services · Truck tyre retreading

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