Rei do Mate

Rei do Mate is a Brazilian fast-food chain and tea-house retailer built around mate tea and related beverages. The business began in 1978, when Syrian entrepreneur Khalil Nasraui opened a small shop beside São João Avenue and Ipiranga Avenue in São Paulo. From that local starting point, the brand developed into a multi-state Brazilian chain. Its offer centers on mate tea, presented in a wide variety of combinations, while also extending into hot drinks such as cappuccinos and snack products positioned as lighter or healthier food options. The chain is described as operating approximately 280 stores across 17 Brazilian states. Rei do Mate’s identity is therefore tied to the adaptation of a culturally familiar South American beverage into a standardized quick-service retail format. Rather than operating solely as a traditional tea shop, it combines beverage specialization with the convenience and menu breadth associated with fast food. Publicly available reference material identifies the brand’s Brazilian origin, its 1978 founding, its founder, national store presence, and broad product categories, but does not provide reliable details about its current corporate ownership, headquarters, financial performance, executive leadership, official website URL, or detailed expansion chronology.

Rei do Mate was established in 1978 by Khalil Nasraui, a Syrian entrepreneur, in the city of São Paulo. The original operation was a small shop located near the junction or vicinity of São João Avenue and Ipiranga Avenue. Its initial concept focused on mate tea, a beverage with longstanding importance in South American food and drink culture. By presenting mate in a specialized retail setting, the business created a focused tea-house identity while also operating within the convenience-oriented environment of fast food. Over time, Rei do Mate expanded beyond its first São Paulo location into a broader Brazilian store network. The available reference description states that the chain has approximately 280 stores distributed across 17 states of Brazil. This expansion indicates the development of a nationally distributed retail format rather than a single-city beverage business. The chain’s assortment also broadened beyond mate tea. It offers more than 100 combinations of mate tea, as well as hot drinks including cappuccinos and snack products described as healthy options. The brand’s historical development can therefore be understood as a progression from a small São Paulo shop to a multi-state Brazilian beverage and fast-food chain. Its principal distinction remains the commercial specialization of mate tea, while its broader menu allows stores to serve customers seeking hot beverages and food alongside the core drink. The available material does not establish the dates of individual store openings, the precise mechanism of expansion, the company’s legal ownership structure, or changes in management. It also does not provide verified information about financial results, franchising arrangements, international operations, or a current corporate headquarters. Rei do Mate’s documented history is consequently strongest on its founding, São Paulo origin, product focus, and reported national store footprint.

• 1978

  Founding in São Paulo

  [1]Rei do Mateen.wikipedia.org

  Khalil Nasraui founded Rei do Mate as a small shop near São João Avenue and Ipiranga Avenue in São Paulo, Brazil.

A Brazilian quick-service tea-house chain centered on mate tea, complemented by hot beverages and snack foods.

• Beverages

  Mate tea beverages

  Mate tea is the chain’s defining product category. Rei do Mate offers more than 100 combinations of mate tea, making the beverage the central basis of its menu and retail identity. The range reflects the brand’s specialization in serving mate through a quick-service tea-house format.

• Beverages

  Hot drinks

  The chain supplements its mate-focused menu with hot beverages. Cappuccinos are specifically identified among these offerings, indicating that the stores serve customers looking for conventional café-style drinks in addition to mate tea.

• Food

  Healthy snacks

  Rei do Mate also sells snack products described in the reference material as healthy snacks. These foods broaden the chain beyond drinks and support its positioning as a fast-food retailer with lighter food choices alongside beverages.

1. 1Rei do Mateen.wikipedia.org